grow your business on linkedin [enterprise center @ssu 6-8-16]

Judy Parisellae: judy.parisella@yahoo.com

http://www.linkedin.com/in/judyparisella

Grow Your Business

with LINKEDIN

26/9/2016

#Chewbacca Mom

#FreaknRocks

36/9/2016

Chewbacca Mom’s Brands

Candace Payne

46/9/2016

Social Media plays an enormous role in finding,

vetting and securing candidates as well as

prospective business associates and clients.

LinkedIn is #1 SMS for Recruiters

& It’s the BEST Lead Conversion SMS

Why You’re Here

Grow Your Business with LINKEDIN

56/9/2016

LinkedIn is a Conversion Machine

LinkedIn Best Social Network for Lead Generation

2.74%In a recent study of over

5,000 businesses, HubSpot

found that traffic from

LinkedIn generated the

highest visitor-to-lead

conversion rate.

• LinkedIn at 2.74%

• Twitter .69%

• Facebook .77%

66/9/2016

94%

JobVite

Recruiter

Response

What You’ll Learn:

How to acquire new opportunities through online recommendations

and word of mouth.

Ways to keep in touch with people who care most about the

services/products or skills you offer.

Approaches to build your industry network—online and in person.

Networking with peers in your industry for repeat referrals.

Convincing potential clients or employers of your expertise by

sharing content.

Take Aways:

How to ‘Create a Summary’ Guide

14-Point Checklist to a LINKEDIN PROFILE

5 ways to make LinkedIn part of your morning routine 76/9/2016

Stuff We’ll Cover

86/9/2016

Boomers &

GenXers

Need to

Embrace

the

Millennial

World

Mindset Check

96/9/2016

‘Characteristics of Three Generations’

Source: GA Tech President Dr. Bud Peterson -

The difference among the generations.

106/9/2016https://www.youtube.com/watch?v=jottDMuLesU

Boomers & GenXers need to Assimilate or

116/9/2016 116/9/2016

433 Million MembersIncludes members from EVERY Fortune 500 Company

Over 7 billion professionally-oriented

searches in 2015

73 of the Fortune 100 hired through LinkedIn

A photo increases profile views by 14x

41% Percent of ALL Millionaires use L.I.

2 NEW Users every second200 conversations occur PER MINUTE in LinkedIn Groups

2.1 million GROUPS

There were 35 billion page views on LinkedIn in 2015

LinkedIn Influence

125 Amazing LinkedIn Stats – ExpandedRamblings.com 4/1/16

126/9/2016

ARE YOU REFERRAL

WORTHY?

Maintain an

ALL STAR Profile

6/9/2016 13

LinkedIn Profile Strength–MATTERS

“Users with ‘All-Star’ profile strength are 40 times more likely to receive

opportunities through LinkedIn.” –LinkedIn

Robust ‘keyword rich’ headline

A current position with description

Two more positions

Education

At least 5 skills

Include Media

Profile photo

At least 50 connections

Keyword rich summary

Beginner

Intermediate

Expert

The Profile Strength meter is on the

right side of your view profile and

gauges how robust your profile is.

146/9/2016

USE

‘Your Words’

156/9/2016

Finding the Right KEYWORD(S)

Find the KEYWORDS used by those

searching:• Search JOBs on LinkedIn for similar positions –

pay close attention to the DESCRIPTION and

RESPONSIBILITIES

• Create a WORD CLOUD

to determine the

KEYWORDS used

• Do a COMPARISON of

other LinkedIn profiles

166/9/2016

Wordle.net

176/9/2016

90% of large companies use Applicant Tracking

Systems to search for qualified candidates from large

applicant pools.

An ATS helps employers analyze resumes/CVs, yielding

candidates that best match the position and filtering out

those who don't.

JobScan has built an algorithm based on the common

patterns among them.

https://www.jobscan.co/

186/9/2016

Search Algorithm’s Differ From One

Searcher to the Next

FOCUS on NAME and Professional HEADLINE First

196/9/2016

Tell Your Story in a Profile Header Image

Add visual interest. Create, find or buy an image that

speaks to what it is you do PROFESSIONALLY.

Canva.com, FreeDigitalPhotos.net, Flickr.com or use your own.

Note attributions and licensing restrictions.

206/9/2016

Be impactful!

Summary – Above the Fold

216/9/2016

Write a SUMMARY with Impact

A SUMMARY is to be written in the FIRST person!Culmination of who you are TODAY. What is it that makes you so SPECIAL?

Why are you the answer to an employer/prospect/patron’s problem? This is

not a job description…

It is a brand statement --and the brand is YOU!

226/9/2016

Building the

Network… a

Referral Engine

236/9/2016

No matter your idea of networking…

246/9/2016

Networking is Networking

Start networking before you need itNetworking when you have no ulterior motive, you can begin to build

relationships and a reputation for being generous rather than self-serving.

Have a planSince every person has value, it’s essential that you know what yours is. Map

out what you want to talk about, particularly how you may be able to help other

people, either now or in the future.

Forget your personal agendaGenerosity is an attractive quality and it’s something

special that people will remember about you.

Never dismiss anyone as unimportantMake it your mission to discover the value in each person you talk to.

Connect the dots. Make it a point to connect people you feel have something of

genuine value to each other.

256/9/2016

Figure out how you can be usefulBefore any conversation comes to a close, be sure to ask, “How can I help

you?” OR “If you need anything, please reach out to me or connect via

LinkedIn” and present your business card.

Follow up and follow throughIf you told someone you’d get in touch with them, do it and reaffirm your

intent to assist in any way you can. If you promised to introduce someone

to a person you know, take the time to do it. Little things mean a lot to

people and just one introduction can end up changing someone’s life for

the better.

Believe in the power of networkingWhen you believe that the true value of networking lies in helping others

and you do your part, you’ll soon discover magic happening all around you.

Networking is Networking

Source: Forbes.com

266/9/2016

USE the "FORD" technique:Family

Occupation

Recreation

Dreams

Ask a person about any one of these and you're bound

to start a conversation. REMEMBER to only use a

sentence or two of your own experiences to show that

you're listening and have insight and continue letting

them talk.

Initiate a Conversation

276/9/2016

Now Build Your

Referral Network

286/9/2016

Referral Network Strategies

Respond to the InBox

Create Target Lists

Work ‘Who’s Viewed’ your profile

Nurture your network

Check out ‘Who You May Know’

Review your ‘Alumni List’

Don’t be an ASK-HOLE – Reciprocate

296/9/2016

Respond to the InBox

INVITES

306/9/2016

Create Target Lists

316/9/2016

Create Target Lists

326/9/2016

Work the Lists

List updates

served up weekly

Get introduced

via a shared

contact

Review profiles

for contact

information

336/9/2016

Hi ‘NAME HERE’,

I noticed you viewed my profile

recently. I run a Cloud

Marketing firm specializing in

Search and Social Media

Marketing. Would you be

interested in connecting and

perhaps discussing how I can

help you? I look forward to

hearing from you,

Judy Parisella

Principal Cloud Marketer in

Social Media & Search | SEO |

Dynamic Speaker | Exceptional

Trainer | LinkedIn Specialist

Who’s Viewed You

346/9/2016

Who’s Viewed You

Stalk ‘em back!

Nurture Network

Pay attention to your

networks activity

• New Job

• Work Anniversary

• Other Profession events

Home tab

Top right corner

Like or comment

366/9/2016

Who You May Know

View‘Who You May Know’

The list is served up

based on YOUR

CONNECTION’S

CONNECTIONS

Alumni List

My Network

My Alumni

386/9/2016

Reciprocate

396/9/2016

Create or Find Relevant SHARABLE

FIND Worthy Content• Google Alert – www.google.com/alert

• Join industry websites

• Signup for SmartBriefs (Industry News) –

http://www.smartbrief.com/

• YouTube

• Monitor Hash Tags on Twitter

• Industry Sites

• Content from OTHER Thought Leaders

• CREATE your own content and POST on a status

UPDATE or BLOG post

406/9/2016

SOOOooo….

You

416/9/2016

5 Ways to Make LinkedIn Part of Your Morning Routine

426/9/2016

ProFinder by LinkedIn

6/9/2016 43

Judy Parisellae: judy.parisella@yahoo.com

http://www.linkedin.com/in/judyparisella

978.491.7444