5 Steps to Boosting Your Talent Brand Through Content 1

talent.linkedin.com | 1

Success with LinkedIn Career Pages

July 15, 2015

Agenda

The Power of Personalization

The Benefits of a Career Page

Atrium’s LinkedIn Story

The Power of Engagement Media

Q & A

LinkedIn Career Pages Benefits

LinkedIn Company Pages

LinkedIn Career Pages

• Imagery- Select an image

which means something to our

target audience and reflects

what you do.

• Headline- This is the first

thing people see- make

sure it has impact!

• Rich Media- Video is the

most engaging form of rich

media. You have two

sections for media.

• Links- Use a strong call to action

• Testimonials- This is your

opportunity to share your

story. Think about what

your employees,

candidates and clients are

saying about you.

Why Invest in Your Brand?

1. A strong Brand is associated with lower cost per

hire

2. A strong Brand increases response rates to

recruiter messages (up to 2X)

3. Companies with a strong brand attract 50% more

applicants to their jobs

4. Companies with a strong brand find 3X as many of

their hires through LinkedIn

talent.linkedin.com/blog

The Power of Personalization Engage your audience with the right message

Personalization Trends

Job Function

Personalization

Engineering Students Brazil

The Power of Engagement Media Driving Traffic to your Career Page

Tell the right people you’re hiring

Reach your ideal

audience automatically

wherever they go on

LinkedIn

Your ideal passive candidate

Erika Robertson

500+ Connections

2nd

Software Engineer, ABC Co.

NYC

Ads Appear On

LinkedIn

Homepage

Ads appear

when viewing

profiles

Ads appear

when visiting

Company Pages

Ads appear

when interacting

in Groups

Media Significantly Increases Career Page Visits

175

304

265 277 269 239

263 243

265 260 281

385

850

718 726

687

216

146 161

178

0

100

200

300

400

500

600

700

800

900

Unique Career Page Visitors

Traffic Driver ads

Media Significantly Increases Followers

Traffic Driver ads

Enhanced Career Page Options

+ Personalization

Increase relevance with more of your top

talent pools and regions

+ Targeted Ads

Connect with candidates at every stage of

the journey, not just actives.

Ensure you’re building awareness and

engagement with the candidates you need.

Atrium’s Career Page Crafting a Personalized Story

July 15, 2015

BUILDING THE ATRIUM BRAND WITH LINKEDIN

2

HE

LLO

Introduction

Atrium Staffing

20 years experience, over $185 million in

revenue

WBENC-certified woman-owned firm

Headquartered in NYC with additional locations

New Jersey, Boston, Pittsburgh, San Francisco,

Downtown Chicago and Oak Brook, Illinois

Best-in-class contingent workforce

management

Core Capabilities:

Temporary/Direct Hire Staffing

Employer of Record Payrolling (EORP)

Independent Contractor Engagement (ICE)

Recruitment Process Outsourcing (RPO)

Managed Service Provider (MSP)

Rebecca Cenni

Founder & CEO

Atrium Staffing

Allie Basilica

Social Media Mgr

Atrium Staffing

3

ATR

IUM

CA

RE

ER

PA

GE

S

Specific page for

each business

offering

Each page is

targeted by industry,

job function and

seniority

Close partnership

with LinkedIn team

during build and

launch

4

LIN

KE

DIN

STR

ATE

GY

Drive candidate traffic to our open jobs

Position Atrium as an expert resource to

job seekers and potential clients

Build our LinkedIn community

5

LIN

KE

DIN

STR

ATE

GY

DRIVE

Hub for jobs

Targeted LinkedIn ads

POSITION

Share unique content, industry

news and relevant jobs

BUILD

Engage and respond

Action Plan

6

IMP

OR

TAN

CE

OF

BR

AN

DIN

G

LinkedIn is #1 social recruitment platform with 70%

passive audience

Brand awareness = trust

Company Page vs Career Page

Positive view of product or service vs. as a place to work

Emphasis on company culture in today’s workforce

Why It Matters

7

IMP

AC

T O

F A

STR

ON

G B

RA

ND

The Difference

June 2014 – June 2015:

LinkedIn referred 55% of all

social traffic to Atrium website

55%

Since August 2014:

LinkedIn has driven over

7500 candidate applications

Over the last 3 months:

Atrium has acquired over 1350

new company page followers

7500

Q & A Any Questions?

More info on LinkedIn Career Pages:

http://linkd.in/17c1WNO

Editing your LinkedIn Career Page:

http://linkd.in/1ET6wNK

talent.linkedin.com/blog