google presentation: youtube, anais hayes

Poli%cs  &  Business  just  press  play  

YouTube  brings  the  power  of  sight,  sound  and  mo%on  

www.visitnorway.com/360/geiranger  

800  million  unique  users  visit  YouTube  each  month  

4,000,000,000 views per day on YouTube

h6p://www.youtube.com/user/associatedpress  

25% of  =me  spent  online  is    watching  online  video  

Source:  comScore  Video  Metrix,  August  2011  and  eMarketer,  January  2010  

video  +  social  =  earned  media  30% 700

100M 300 years

of  YouTube  viewers  share  with  a  friend  aBer  watching  a  video  

People  comment,  share  or  “like”    a  YouTube  video  each  week  

of  YouTube  videos  are  viewed  on    Facebook  every  single  day  

YouTube  videos  shared  via  TwiEer  every  minute  

h6p://www.youtube.com/user/versusdebates  

turn passive

viewers advocates &

activists into

VIDEOCRACY  

h6p://www.youtube.com/user/theRSAorg  

h6p://www.youtube.com/user/guidofawkes  

h6p://www.youtube.com/user/bigthink  

h6p://www.youtube.com/user/mi6romney  

Revolu%onising  video  adver%sing  People  choose  which  ads  they  want  to  see.    If  they  are  not  interested,  they  can  simply  skip  it.    And  you  are  only  charged  for  what  they  choose  to  watch.  

We can bring viewers to you

YouTube Confidential and Proprietary

Thank  You!