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  • 1. SEO 101 Get Your Site to #1 in Google By Deacon Hayes at WellKeptWallet.com 2013 Well Kept Wallet, LLC

2. What is Search Engine Optimization? 2013 Well Kept Wallet, LLC 3. The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. 2013 Well Kept Wallet, LLC 4. Key Elements of SEO Research & Analysis Identify Keywords On Page Optimization Site performance (speed) Off Page Optimization Link Building 2013 Well Kept Wallet, LLC 5. Research & Analysis Use tools to analyze: GoogleKeyword Planner Market Samurai 2013 Well Kept Wallet, LLC 6. Identify keywords to use Low competition High traffic volume Relevant 2013 Well Kept Wallet, LLC 7. Keyword Research Example 2013 Well Kept Wallet, LLC 8. Analyze the Competition Getting out of Debt 2013 Well Kept Wallet, LLC 9. On Page-Optimization URL Structure Heading Tags Content Images Meta Data Social Media 2013 Well Kept Wallet, LLC 10. URL Structure Contains main keywords Do not use underscores instead use hyphens 2013 Well Kept Wallet, LLC 11. Heading Tags Contains main keywords Only one tag 15 - 65 characters 2013 Well Kept Wallet, LLC 12. Content Important data above the fold Original content - Check using Copyscape.com Make it sharable Link to authority websites like: - Wikipedia, Gov. sites, etc. Nofollow links when appropriate 2013 Well Kept Wallet, LLC 13. Images Include ALT tag Keyword in description Keyword in image name 2013 Well Kept Wallet, LLC 14. Meta Data Titles 60 characters Description 160 characters Keywords No more than 10 2013 Well Kept Wallet, LLC 15. Meta Data Example 2013 Well Kept Wallet, LLC 16. Helpful Wordpress Plug-ins All in One Seo Yoast 2013 Well Kept Wallet, LLC 17. Social Media Link from/to social media Have a profile picture Consider Dlvr.it to automate Link to Google Authorship 2013 Well Kept Wallet, LLC 18. Site Performance (page load speed) Delete unnecessary plug-ins Fix Syntax errors W3C Validation Update Deprecated HTML Woorank.com 2013 Well Kept Wallet, LLC 19. Off Page Optimization & More 2013 Well Kept Wallet, LLC 20. Create a Sitemap For Wordpress use XML Sitemaps 2013 Well Kept Wallet, LLC 21. Authenticate with Search Engines Authenticate Bing and Google For Wordpress use All In One SEO plug-in 2013 Well Kept Wallet, LLC 22. Set up Google Analytics Track search queries to your site Track users pages per visit Visitor Duration on site 2013 Well Kept Wallet, LLC 23. Link Building Write guest posts for credible blogs Link love Link to other bloggers Submit to credible blog directories: - Technorat.com - Wisebread.com - PTMoney.com 2013 Well Kept Wallet, LLC 24. Quality Links High Pagerank - Chrome Extension Domain Authority Page Authority - Check at Moonsy.com 2013 Well Kept Wallet, LLC 25. What to stay away from with SEO Avoid using Flash Keyword stuffing Broken links -Use Broken Link checker plug-in 2013 Well Kept Wallet, LLC 26. Q&A 2013 Well Kept Wallet, LLC 27. Resources Mentioned Wellkeptwallet.com/seo101 2013 Well Kept Wallet, LLC