goodmind social recruiting

Post on 22-Apr-2015

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As research professionals, you've probably had that moment where you're thought.... "THIS ISN'T EXACTLY THE RIGHT PERSON". We've had that moment too. Thankfully, we've figured out the key to successful qualitative research recruiting. The whole world is your recruiting database.

TRANSCRIPT

SOCIALRECRUITING

© 2010 Goodmind, LLC 41 E 11th Street, 11th Floor New York, NY 10003 212.660.0110

WE’VE HAD THAT MOMENT TOO…

AppropriateCooperativeThoughtful

HIGH QUALITYRESPONSES

AVERAGE RECRUIT

=2 Weeks

Coordination

Screener Development

Phone Screening

Participant Confirmation

AVERAGE COST PER RECRUIT

=$100 - $150

PRECRUIT[Pri-kroot]

v. pre-cruit1. To prescreen

respondents based on recent behavior

PrecruitSM

RIGHTTARGET90%

=

Quality

Time Cost

Less Than 1 Week

25% LessPer Recruit

Focus Groups

In-depth

Interviews

Usability

“PROFESSIONAL”

Focus Group Respondents

Specialistsin the…

“Hard-to-Reach”

The World is your Recruiting Database

Thanks for Viewing!• Call anytime with questions or to request a meeting• Visit us on the web at http://goodmind.net• Follow us on Twitter: @GoodmindMR

41 East 11th Street11th FloorNew York, NY 10003212.660.0110

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