going mobile-getting results (marc nathan, esig-iabc may-2013)

@IABCHOUSTONMARC NATHAN

@marc1919MAY 9 2013

TODAY’S TOPICS

1) Digital Literacy2) Mobile Usage trends  3) Mobile Email Marketing4) Local Search Traffic 5) Multi-channel Engagement6) Surprise Bonus! 

DIGITAL LITERACY

THREE R’s

R EADABILITY

R ESPONSIVE

R ELATIONSHIP

R

R

R

DIGITAL LITERACY

SEARCH?

BUY SOMETHING?

ONLINE RESUME?

SELL SOMETHING?

WEBSITE DIGITAL LITERACY

NEW MOBILE INTERFACES

PINCH, PULL, SPREAD, SWIPE

WHO IS YOUR AUDIENCE?

RESPONSIVE DESIGN

MOBILE–FIRST DEVELOPMENT

US SMART PHONE ADOPTION

1.2 billion smartphones will enter the market over the next 5 years. (ABIResearch)

165 million Active Android and Apple devices(www.businessinsiders.com) 

START WITH MOBILE

EMAIL – THE KILLER APP

1836Morse Code

1939Radio Type

1971

1st Email*

1993Webmail

2003Blackberry

2004Gmail

*1st Spam

MOBILE EMAIL CLIENTS

WEB-BASED EMAIL SYSTEMS

MASTERING MULTIPLE SCREENS

ONE FOOT, TWO FEET, TEN FEET

LOCAL SEARCH TRAFFIC

LOCAL SEARCH TRAFFIC

MULTI-CHANNEL ENGAGEMENT

MONITORING DASHBOARD

DASHBOARDS & PLATFORMS

CONTENT AND CONTEXT

Tweet - 140 characters (56% have link)Facebook – Image + Status UpdateLinkedIn – Status UpdatePinterest – Image (High Production)Instagram – Image (Low Production)Vine – Video (6 Seconds – Low Production)YouTube – Video (30 seconds – 20 minutes)Vimeo – Video (3-60 minutes – High Production)Blog Post – Text (300 to 500 words)Ebook – Text (30 to 200 pages)Whitepaper – Text (5 to 20 pages)Infographic – Images + Text (High Production)Meme – Image + Message (Low Production)

PRODUCT = MARKETING

ANTI-TRENDS

QR CODES

CRICKETS – NON-ENGAGEMENT

ONE SIZE FITS ALL

THE FUTURE OF MOBILE

17 Blogs About Trends

1. www.StartupHouston.com2. www.mashable.com3. www.techcrunch.com4. www.pandodaily.com5. www.launch.io6. www.techmeme.com7. www.techdirt.com8. www.smashingmagazine.com9. www.businessinsider.com10. www.ragan.com11. www.psfk.com12. www.springwise.com13. www.designspotter.com14. www.core77.com15. www.lifehacker.com16. www.theverge.com17. www.coolhunter.com

THANK YOU!

Q & AMarc Nathan

marc1919@gmail.com