going mobile-getting results (marc nathan, esig-iabc may-2013)
DESCRIPTION
Marc Nathan, Houston guru for all things technology, provides Houston Business Communicators with hands-on techniques to make the most of mobile marketing communications.TRANSCRIPT
@IABCHOUSTONMARC NATHAN
@marc1919MAY 9 2013
TODAY’S TOPICS
1) Digital Literacy2) Mobile Usage trends 3) Mobile Email Marketing4) Local Search Traffic 5) Multi-channel Engagement6) Surprise Bonus!
DIGITAL LITERACY
THREE R’s
R EADABILITY
R ESPONSIVE
R ELATIONSHIP
R
R
R
DIGITAL LITERACY
SEARCH?
BUY SOMETHING?
ONLINE RESUME?
SELL SOMETHING?
WEBSITE DIGITAL LITERACY
NEW MOBILE INTERFACES
PINCH, PULL, SPREAD, SWIPE
WHO IS YOUR AUDIENCE?
RESPONSIVE DESIGN
MOBILE–FIRST DEVELOPMENT
US SMART PHONE ADOPTION
1.2 billion smartphones will enter the market over the next 5 years. (ABIResearch)
165 million Active Android and Apple devices(www.businessinsiders.com)
START WITH MOBILE
EMAIL – THE KILLER APP
1836Morse Code
1939Radio Type
1971
1st Email*
1993Webmail
2003Blackberry
2004Gmail
*1st Spam
MOBILE EMAIL CLIENTS
WEB-BASED EMAIL SYSTEMS
MASTERING MULTIPLE SCREENS
ONE FOOT, TWO FEET, TEN FEET
LOCAL SEARCH TRAFFIC
LOCAL SEARCH TRAFFIC
MULTI-CHANNEL ENGAGEMENT
MONITORING DASHBOARD
DASHBOARDS & PLATFORMS
CONTENT AND CONTEXT
Tweet - 140 characters (56% have link)Facebook – Image + Status UpdateLinkedIn – Status UpdatePinterest – Image (High Production)Instagram – Image (Low Production)Vine – Video (6 Seconds – Low Production)YouTube – Video (30 seconds – 20 minutes)Vimeo – Video (3-60 minutes – High Production)Blog Post – Text (300 to 500 words)Ebook – Text (30 to 200 pages)Whitepaper – Text (5 to 20 pages)Infographic – Images + Text (High Production)Meme – Image + Message (Low Production)
PRODUCT = MARKETING
ANTI-TRENDS
QR CODES
CRICKETS – NON-ENGAGEMENT
ONE SIZE FITS ALL
THE FUTURE OF MOBILE
17 Blogs About Trends
1. www.StartupHouston.com2. www.mashable.com3. www.techcrunch.com4. www.pandodaily.com5. www.launch.io6. www.techmeme.com7. www.techdirt.com8. www.smashingmagazine.com9. www.businessinsider.com10. www.ragan.com11. www.psfk.com12. www.springwise.com13. www.designspotter.com14. www.core77.com15. www.lifehacker.com16. www.theverge.com17. www.coolhunter.com
