getting started with youtube

UseYouTubetoBuildBusinessfromExis5ngCustomers

•  Cul5va5ngexis5ngcustomersiskeytoprofitability

•  TheLoyaltyEffectnotedthata5%increaseinreten5onwillyielda25‐100%profitincrease

•  Marke5ngtocurrentcustomersis1/3to1/5ofthecostofobtainingnewcustomers

•  Helpeducate,informandentertainyourclients

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YouTube–ADifferentPerspec5ve

•  Exis5ngcustomersareasourceoftes5monialsandreferrals

•  47%ofusersvisitYouTubetoseeavideothatafriendtoldthemabout

•  Diffusethe“dangerzone”rightaZerpurchasebycrea5ngoneormoreinforma5vevideos

•  CreateyourownbrandedWebTVShow

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ResourceVideos

•  FlipVs.KodakZi8•  VideoTypes– LiveVideo– ScreenCapture– VoiceOverwithImages

•  Zi8Instruc5onal

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TheYouTubeReport2010

•  2ndLargestSearchEngine•  87%ofthepopula5onhasusedYouTube•  60%believethatwhenacompanyreleasesanewserviceorproduct,itshouldbepromotedviaaYouTubevideoclip

•  37%haveboughtanitemorusedaservicetheysawadver5sedonYouTube

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YouTubeisPartof3KeyTrends

•  Increasingbandwidth•  Usergeneratedcontent(UGC)•  SocialNetworking

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CreateaTippingPoint

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TippingPoint?

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SejngUpYourChannelSignIn

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AccountSejngs

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ProfileSetUp

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CustomizeHomePage

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PlaybackSetup

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EmailOp5ons

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Privacy

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Ac5vitySharing

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HomePage

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VideoPlaylists

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Modules

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ThemesandColors

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AdvancedThemeandColorOp5ons

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CustomFanPageDesigns

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Sejngs

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PostBulle5n

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ArrangePlaylists

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ProfileDisplay

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YouTubeSugges5onsHowtobe“UpNext”

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MyVideos

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PlaylistDetails

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PlaylistShare

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SendaPlaylist

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AddtoPlaylist

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LeverageOtherContent

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AddtomyPlaylist

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ChangeOrderofPlaylist

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TheEffectofLeveragingHighQualityContent

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ChoosingYourFeatureVideo

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UseurltoChooseFeatureVideo

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UploadvideoInforma5on

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EditVideoInforma5onLongTailKeywordTags

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EditVideoInforma5onOtherOp5ons

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Op5mizingYourChannel

•  Howyouareevaluated– Numberofchannelviews

– Numberofvideosuploaded– Howmanyvideoshaveyouwatched– Howmanyfriendsandsubscribers

– Howmanyhaveyousubscribedto– Howmanyvideoshaveyoufavorited

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Op5mizingYourChannelOtherImportantFactors

•  Titles•  Descrip5ons•  Tags•  Ra5ngs•  Favorites•  Ageofvideos

–keepitfresh

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BrandYourVideos

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HowLongShouldMyVideoBe?

•  Sweetspotis90seconds•  Medianlengthis2minutes

•  Morethan50%are3‐5minutes

45©2010SpeakerMediaandMarke5ngL.L.C.www.SpeakerMediaAndMarke5ng.com

AdvancedStrategies

•  Allpowerusershavemul5plechannels•  YouTubealgorithms•  YouTubesuggest•  CalltoAc5on–CTAAds•  PromotedVideoCampaigns•  YouTubeannota5ons•  PartnerProgram

46©2010SpeakerMediaandMarke5ngL.L.C.www.SpeakerMediaAndMarke5ng.com

BestTools

•  KodakZi8•  TrafficGeyserorTubeMogul

•  CustomFanPageDesigns

47©2010SpeakerMediaandMarke5ngL.L.C.www.SpeakerMediaAndMarke5ng.com

BestPrac5ces

•  Consistentcontentcrea5on•  Consistentcommunityinvolvement

•  Mul5pleYouTubechannels

•  Leverageothercontenttojumpstartyourchannel

•  NevercloseYouTubeaZerwatchingyourownvideo–badforalgorithms

48©2010SpeakerMediaandMarke5ngL.L.C.www.SpeakerMediaAndMarke5ng.com

Ac5onPlan

•  QuickStartPlan– Create5thirtysecondvideosononesubject– Setup2channels– Upload3videostoonechanneland2toother– Leverageotherpeople’scontentso5playlistsoneachchannel

– Friendinvites– Subscribe,commentandfavorite

49©2010SpeakerMediaandMarke5ngL.L.C.www.SpeakerMediaAndMarke5ng.com

Ac5onPlan

•  MaintenancePlan–10minutesdaily– Monitorandmakecomments

– Friendandsubscribeandacceptfriends– Favorites– Uploadanewvideoatleastevery2weeks– Createnewplaylists– Beac5veinthecommunity

50©2010SpeakerMediaandMarke5ngL.L.C.www.SpeakerMediaAndMarke5ng.com

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