getting started with youtube
DESCRIPTION
Research shows that 47% of users visit YouTube to see a video that a friend told them about. The takeaway is create GREAT video content and you will have a built in way to get it shared. Setting a YouTube channel is an absolute must for every business that cares about brand awareness.TRANSCRIPT
UseYouTubetoBuildBusinessfromExis5ngCustomers
• Cul5va5ngexis5ngcustomersiskeytoprofitability
• TheLoyaltyEffectnotedthata5%increaseinreten5onwillyielda25‐100%profitincrease
• Marke5ngtocurrentcustomersis1/3to1/5ofthecostofobtainingnewcustomers
• Helpeducate,informandentertainyourclients
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YouTube–ADifferentPerspec5ve
• Exis5ngcustomersareasourceoftes5monialsandreferrals
• 47%ofusersvisitYouTubetoseeavideothatafriendtoldthemabout
• Diffusethe“dangerzone”rightaZerpurchasebycrea5ngoneormoreinforma5vevideos
• CreateyourownbrandedWebTVShow
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ResourceVideos
• FlipVs.KodakZi8• VideoTypes– LiveVideo– ScreenCapture– VoiceOverwithImages
• Zi8Instruc5onal
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TheYouTubeReport2010
• 2ndLargestSearchEngine• 87%ofthepopula5onhasusedYouTube• 60%believethatwhenacompanyreleasesanewserviceorproduct,itshouldbepromotedviaaYouTubevideoclip
• 37%haveboughtanitemorusedaservicetheysawadver5sedonYouTube
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YouTubeisPartof3KeyTrends
• Increasingbandwidth• Usergeneratedcontent(UGC)• SocialNetworking
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CreateaTippingPoint
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TippingPoint?
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SejngUpYourChannelSignIn
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AccountSejngs
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ProfileSetUp
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CustomizeHomePage
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PlaybackSetup
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EmailOp5ons
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Privacy
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Ac5vitySharing
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HomePage
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VideoPlaylists
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Modules
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ThemesandColors
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AdvancedThemeandColorOp5ons
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CustomFanPageDesigns
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Sejngs
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PostBulle5n
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ArrangePlaylists
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ProfileDisplay
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YouTubeSugges5onsHowtobe“UpNext”
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MyVideos
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PlaylistDetails
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PlaylistShare
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SendaPlaylist
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AddtoPlaylist
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LeverageOtherContent
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AddtomyPlaylist
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ChangeOrderofPlaylist
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TheEffectofLeveragingHighQualityContent
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ChoosingYourFeatureVideo
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UseurltoChooseFeatureVideo
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UploadvideoInforma5on
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EditVideoInforma5onLongTailKeywordTags
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EditVideoInforma5onOtherOp5ons
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Op5mizingYourChannel
• Howyouareevaluated– Numberofchannelviews
– Numberofvideosuploaded– Howmanyvideoshaveyouwatched– Howmanyfriendsandsubscribers
– Howmanyhaveyousubscribedto– Howmanyvideoshaveyoufavorited
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Op5mizingYourChannelOtherImportantFactors
• Titles• Descrip5ons• Tags• Ra5ngs• Favorites• Ageofvideos
–keepitfresh
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BrandYourVideos
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HowLongShouldMyVideoBe?
• Sweetspotis90seconds• Medianlengthis2minutes
• Morethan50%are3‐5minutes
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AdvancedStrategies
• Allpowerusershavemul5plechannels• YouTubealgorithms• YouTubesuggest• CalltoAc5on–CTAAds• PromotedVideoCampaigns• YouTubeannota5ons• PartnerProgram
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BestTools
• KodakZi8• TrafficGeyserorTubeMogul
• CustomFanPageDesigns
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BestPrac5ces
• Consistentcontentcrea5on• Consistentcommunityinvolvement
• Mul5pleYouTubechannels
• Leverageothercontenttojumpstartyourchannel
• NevercloseYouTubeaZerwatchingyourownvideo–badforalgorithms
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Ac5onPlan
• QuickStartPlan– Create5thirtysecondvideosononesubject– Setup2channels– Upload3videostoonechanneland2toother– Leverageotherpeople’scontentso5playlistsoneachchannel
– Friendinvites– Subscribe,commentandfavorite
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Ac5onPlan
• MaintenancePlan–10minutesdaily– Monitorandmakecomments
– Friendandsubscribeandacceptfriends– Favorites– Uploadanewvideoatleastevery2weeks– Createnewplaylists– Beac5veinthecommunity
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