getting started with wordpress for your...

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GettingStartedwithWordPressforYourBusiness

PresentationLinksAthttps://wordist.com/wordpress/breht-11132017/

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GettingStartedwithWordPressforYourBusiness

PresentedbyBrehtBurriNovember13,2017

breht@toobaroo.comorbreht@infodeli.com

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Why WordPress For Your Business

• WorldwideAdoptionoftheWordPressEcosystem• 25%+percentofallwebsitesontheinternet• 25%+ofalleCommerce

• WP-Notgoingawayanytimesoon-timespentisnottimewasted*• FastDevelopment,Deployment&Modification• PopularPlugins/Themes/IntegrationswillbeUpdated&Maintained

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Background

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What is WordPress?

• BloggingPlatform+• DynamicDatabaseDriven/DatabaseBackend+• ContentManagementSystem+

• fileuploads• posts&pagesinthedatabasesystem

• ContentPublishingSystem+• Themes/Skinable(ThemeModifiable)• ModularConfigurableviauseofplugins• ModularCustomizableviaAutomatedAPIIntegrations• ModularCustomizableviaPHPprogramming

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Theme Files

• downloadofWordPress-4.8.3.zip(2017-11-12)

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Database Tables

• 12TablesarecreatedonaninitialWPInstallation

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Themes and Plugins

• Thesearethethingsyouuploadtoconfigure/enhanceyourWordPressinstallation…

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Uploads - Important

• Thesearethethings(images,documents,digitalfilesthathavebeenuploadedtopopulatethecontentofyourWordPressinstallation…

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End of the Background Stuff

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WordPress For Your Business

Get started building a business website with WordPress.org, the most widely used website development platform on the planet.

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New Business? OR Existing Business but new to WordPress?

• LocalBusinessvs.NationalBusiness• Localwalk-inbusiness-mostimportantwebpresenceisyourGoogleLocalBusiness• Localwalk-inorservicebusinesswithagooglelocalmappackongooglepage1-mostimportantwebpresenceisyourGoogleLocalBusiness• NationalBusiness-theimportantwebpresenceisyourwebsitenotaGoogleLocalBusinessPage

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Prior Website vs. No Website

• Ifapriororexistingsite-runyouranalyticsoncurrent/priorsitetofind…⁃ What is popular?⁃ What is a good/valuable inbound link?⁃ What content is working?⁃ Look at your Log Files

⁃ AWS Stats (built-in hosting analytics)⁃ Log Analyzer Tools⁃ Screaming Frog Log Analyzer- Existing Google Analytics

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Poor Mans Tip if No Analytics Exist…

•GoogleSearch:site:yourdomain.com•BingSearch:site:yourdomain.com

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Prior Website: Link Checking Tools

• OPENSITEEXPLORER• https://moz.com/researchtools

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Brand New Website No history to worry about…

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•Today…Wearetalkingaboutwordpress.orgaka“self-hosted”WordPress1. Yourowndomainname-yourvirtualbusinessaddress2. Youpickthehostingservice-hostingyourownservers/cloud3. Youcanconfigurefreely-themes/plugins4. Youcancustomizefreely-themes/plugins5. Youcanmonetize-commerce,payments,appointments

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wordpress.org vs. wordpress.com

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•DomainNameNotes-virtualbusinessaddress.Foraninternetbusinessitisyouraddress

1. Registrar-“handregistration”“Name”&Uniregistry&Epik&101domain.com(foreignregistrationslotsofcountrycodes)Cost$9.00to$12.00fora.comperyear,aslowas$1.99forsomenon.coms

2. Alternativestohandregistration…“OntheDrop”,“AtAuction”,“PrivateSale”,flippa.com(usedcarlotforwebsites).

3. Registrant-PutTheBusinessOwner’sNameAstheRegistrant4. ThreeContacts-Admin,Billing,Technical-3differentpeoplewith3

differentcontactpoints.

DOMAIN NAME - How to Get One…

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DomainNameWhattoGet…1. .comisbest---.org&.net-goodforsometypesofbusinesses2. .us(countrycodes)okforaUSbusiness3. newtlds(topleveldomainnamesaresuspectandnotfixedinpriceforthelongterm)4. radiotest-CanIhearitandspellit?ORcanIgetalltypesofspellingvariations?This

meansNOHyphens5. 4thgradeto6thgradeboytest-CanIsayitwithoutmakinganyonelaugh?6. Googleittomakesureitwasnotsomethingformerlysuspect?7. “waybackmachine”https://archive.org/index.php8. USPTO.gov-Lookforatrademarkonthedomain

DOMAIN NAME - What to Get…

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DomainNameWhattodowithit…1. Registrar-ManageYourDomainName

1. delegatenameservers(dyn.comorcloudflare.com)or2. useregistrars“default”nameservers(NS2registrarsdomain.com)

2. Nameservers-Designated3. DNSManagementTools4. CreateDNSRecords

1. “A”Records-ThiswillbeANIPaddressprovidedbyyourwebhost100.100.100.1002. cNameRecords-pointtoyour“www”tojustdomainname3. MXRecords-setupyouremail4. TXTRecords-verificationforemail,googleanalytics,“proof”ofownership.

DOMAIN NAME - What to Do with it…

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1. ControlPanel/Management(SavesYouTime)1. cPanel2. Plesk3. CustomPanels(WPengine,GetFlywheel)

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HOSTING SERVICE - Control Panel

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HOSTING SERVICE - Control Panel

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HOSTING SERVICE - wpengine

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HOSTING SERVICE - wpengine

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ControlPanel/Management(SavesYouTime)1. Softaculous-lotofopensourceinstallers2. Fantastico-lotsofopensourceinstallers3. Virtualmin-lotsofopensourceinstallers4. CustomInstall(WPengine,GetFlyWheel)

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HOSTING SERVICE - Installers

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HOSTING SERVICE - Installer at wpengine

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HOSTING SERVICE - Installer at Virtualmin

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HOSTING SERVICE - Installer at Virtualmin

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HOSTING SERVICE - Other Installers

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HOSTING SERVICE - Other Installers

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WordPress-ThemesforaBusiness

1.Wheretofindthem2.Whattolookfor3.Whatisathemeframework

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WordPress-ThemesforaBusiness

1.Wheretofindthem…ThemeForest StudioPressWordPressOrg

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WordPress-ThemesforaBusiness

Wheretofindtheminthewild…ifyouseesomethingonlinethatyoulike…

https://www.themestats.com/

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WordPress-ThemesforaBusiness

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WordPress-ThemesforaBusiness

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WordPress-ThemesforaBusiness

2.WhattolookforinaBUSINESSThemeDeveloper1. futuresupportbyamotivateddeveloper/seller2. topdeveloper“PowerEliteAuthor”fromEnvato3. goodreviews4. steadyreleases5. reliablesupport

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WordPress-ThemesforaBusiness

2.WhattolookforinaBUSINESStheme1. mobileresponsive2. properlayoutsforyourneeds-longposts,photos,directory3. step-by-steptutorialsand/orvideotutorials4. woocommercelayoutsifyouaresellingproducts5. reviewthethemedemoonyourdevices&onlinetools6. lookat“demosites”aretheystillworking?…

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WordPress-ThemesforaBusiness

SomeToolsfortestingPotentialWordPressThemes- Google - https://search.google.com/test/mobile-friendly

- Bing - https://www.bing.com/webmaster/tools/mobile-friendliness

- Responsive Design Checker http://responsivedesignchecker.com/checker.php

- Studiopress Guide - https://www.studiopress.com/beginners-guide-responsive-design//

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WordPress-ThemesforaBusiness

Whatisathemeframework- StudioPressbyGenesis- DIVIbyElegantThemes- WooThemes- Themify

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Adding A Theme to WordPress

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WordPress-PluginsforaBusiness

Wheretofindthem1.https://wordpress.org/plugins/2.InsidetheWordPresscontrolpanel Whattolookfor…Downloads,Updates,Activity,Reviews

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Adding A Plugin to WordPress

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1.MonsterInsights2.YoastSEO3.GoogleXMLSitemaps4.Redirection(ImportantforGrabbingOldLinks&directingthemtothenewplacesonyoursite)5.NSPSortOrder(sorts,pages,posts,categories,tags)6.AdvancedImageStyles(AddsDialogboxthatwasremovedinawpupgrade)7.TinyMCE-WYSIWYG8.JetPack-(WooCommerceIntegrations,Security,Analytics)9.GoogleMaps-VariousPluginsfromWPGoogleMapsandaddons10.SeedProd-Anamazingcomingsoonpluginforquickkiosktypelaunches,emailgatheringand

wordist.com Favorite Plugins List

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•Today…Wearetalkingaboutwordpress.org—self-hostedWordPress•Yourowndomainname-yourvirtualbusinessaddress•Youpickthehostingservice-hostingyourownplace•Youcanconfigurefreely-themes/plugins•Youcancustomizefreely-themes/plugins•Youcanmonetize-commerce,payments,appointments•

wordpress.org vs. wordpress.com

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•Today…Wearetalkingaboutwordpress.org—self-hostedWordPress•Yourowndomainname-yourvirtualbusinessaddress•Youpickthehostingservice-hostingyourownplace•Youcanconfigurefreely-themes/plugins•Youcancustomizefreely-themes/plugins•Youcanmonetize-commerce,payments,appointments•

wordpress.org vs. wordpress.com

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WordPress for Entrepreneurs Some Ideas and Implementations

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• TestLandingPages• Surveys-OnlineForms• BookAppointments• CaptureMailingLists• AcceptPayments• TestBlogContent• SearchBox

WordPress & Lean Methods Build,Measure,Learn

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• TestLandingPages-Conversion,Watchusersinteract• Surveys-OnlineForms-Willtheycompletetheform• BookAppointments-Dotheywantmyservice• CaptureMailingLists-Interestedinthecontent/idea• AcceptPayments-Willtheypay?• TestBlogContent-Willtheyread,stay,engage,share?• SearchBox-Whatweretheyseekingatthissite

WordPress & Lean Marketing & Lean Methods Build,Measure,Learn

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• TestLandingPages-Conversion,Watchusersinteract-LuckyOrange• Surveys-OnlineForms-Willtheycompletetheform-GravityForms• BookAppointments-Dotheywantmyservice-GravityForms&GoogleCal• CaptureMailingLists-Interestedinthecontent/idea-MailChimp,MailPoet• AcceptPayments-Willtheypay?-PaypalPlugin• TestContent-Willtheyread/enage/share?-LuckyOrange&GoogleAnalytics• SearchBox-Whatweretheyseekingatthissite-SearchWP

WordPress & Lean Marketing & Lean Methods Build,Measure,Learn

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WordPress & Lean Marketing & Lean Methods SUPERFASTBuild,Measure,Learn

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BuildthebrochurewareportionofyourdigitalproductinWordPress.WrapthecustomprogramminginsideofasinglepageormultiplepagesandleavetheheavyprogrammingliftingtothecustomdevelopersbutkeeptheconfigurationtypecustomizationsinWordPress.

WordPress, Lean Methods & MVP MinimumViableProducts

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BuildthebrochurewareportionofyourdigitalproductinWordPress.Wrapthecustomprogramminginsideofasinglepageormultiplepages- MultipleiFrameandEmbedPlugins-

WordPress, Lean Methods & MVP MinimumViableProducts

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WordPress, Lean Methods & MVP MinimumViableProducts

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Coming Soon Landing Pages & Placeholders, Kiosks, iPad Signup Sheets

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GettingStartedwithWordPressforYourBusiness

PresentedbyBrehtBurriPhone:816-365-9207

toobaroo.com|wordist.com

PresentationLinksAt:https://wordist.com/wordpress/breht-11132017/

breht@toobaroo.comorbreht@infodeli.com

#GEWKC

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