getting started with wordpress for your...
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#GEWKC
GettingStartedwithWordPressforYourBusiness
PresentationLinksAthttps://wordist.com/wordpress/breht-11132017/
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GettingStartedwithWordPressforYourBusiness
PresentedbyBrehtBurriNovember13,2017
[email protected]@infodeli.com
#GEWKC
Why WordPress For Your Business
• WorldwideAdoptionoftheWordPressEcosystem• 25%+percentofallwebsitesontheinternet• 25%+ofalleCommerce
• WP-Notgoingawayanytimesoon-timespentisnottimewasted*• FastDevelopment,Deployment&Modification• PopularPlugins/Themes/IntegrationswillbeUpdated&Maintained
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Background
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What is WordPress?
• BloggingPlatform+• DynamicDatabaseDriven/DatabaseBackend+• ContentManagementSystem+
• fileuploads• posts&pagesinthedatabasesystem
• ContentPublishingSystem+• Themes/Skinable(ThemeModifiable)• ModularConfigurableviauseofplugins• ModularCustomizableviaAutomatedAPIIntegrations• ModularCustomizableviaPHPprogramming
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Theme Files
• downloadofWordPress-4.8.3.zip(2017-11-12)
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Database Tables
• 12TablesarecreatedonaninitialWPInstallation
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Themes and Plugins
• Thesearethethingsyouuploadtoconfigure/enhanceyourWordPressinstallation…
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Uploads - Important
• Thesearethethings(images,documents,digitalfilesthathavebeenuploadedtopopulatethecontentofyourWordPressinstallation…
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End of the Background Stuff
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WordPress For Your Business
Get started building a business website with WordPress.org, the most widely used website development platform on the planet.
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New Business? OR Existing Business but new to WordPress?
• LocalBusinessvs.NationalBusiness• Localwalk-inbusiness-mostimportantwebpresenceisyourGoogleLocalBusiness• Localwalk-inorservicebusinesswithagooglelocalmappackongooglepage1-mostimportantwebpresenceisyourGoogleLocalBusiness• NationalBusiness-theimportantwebpresenceisyourwebsitenotaGoogleLocalBusinessPage
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Prior Website vs. No Website
• Ifapriororexistingsite-runyouranalyticsoncurrent/priorsitetofind…⁃ What is popular?⁃ What is a good/valuable inbound link?⁃ What content is working?⁃ Look at your Log Files
⁃ AWS Stats (built-in hosting analytics)⁃ Log Analyzer Tools⁃ Screaming Frog Log Analyzer- Existing Google Analytics
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Poor Mans Tip if No Analytics Exist…
•GoogleSearch:site:yourdomain.com•BingSearch:site:yourdomain.com
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Prior Website: Link Checking Tools
• OPENSITEEXPLORER• https://moz.com/researchtools
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Brand New Website No history to worry about…
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•Today…Wearetalkingaboutwordpress.orgaka“self-hosted”WordPress1. Yourowndomainname-yourvirtualbusinessaddress2. Youpickthehostingservice-hostingyourownservers/cloud3. Youcanconfigurefreely-themes/plugins4. Youcancustomizefreely-themes/plugins5. Youcanmonetize-commerce,payments,appointments
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wordpress.org vs. wordpress.com
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•DomainNameNotes-virtualbusinessaddress.Foraninternetbusinessitisyouraddress
1. Registrar-“handregistration”“Name”&Uniregistry&Epik&101domain.com(foreignregistrationslotsofcountrycodes)Cost$9.00to$12.00fora.comperyear,aslowas$1.99forsomenon.coms
2. Alternativestohandregistration…“OntheDrop”,“AtAuction”,“PrivateSale”,flippa.com(usedcarlotforwebsites).
3. Registrant-PutTheBusinessOwner’sNameAstheRegistrant4. ThreeContacts-Admin,Billing,Technical-3differentpeoplewith3
differentcontactpoints.
DOMAIN NAME - How to Get One…
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DomainNameWhattoGet…1. .comisbest---.org&.net-goodforsometypesofbusinesses2. .us(countrycodes)okforaUSbusiness3. newtlds(topleveldomainnamesaresuspectandnotfixedinpriceforthelongterm)4. radiotest-CanIhearitandspellit?ORcanIgetalltypesofspellingvariations?This
meansNOHyphens5. 4thgradeto6thgradeboytest-CanIsayitwithoutmakinganyonelaugh?6. Googleittomakesureitwasnotsomethingformerlysuspect?7. “waybackmachine”https://archive.org/index.php8. USPTO.gov-Lookforatrademarkonthedomain
DOMAIN NAME - What to Get…
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DomainNameWhattodowithit…1. Registrar-ManageYourDomainName
1. delegatenameservers(dyn.comorcloudflare.com)or2. useregistrars“default”nameservers(NS2registrarsdomain.com)
2. Nameservers-Designated3. DNSManagementTools4. CreateDNSRecords
1. “A”Records-ThiswillbeANIPaddressprovidedbyyourwebhost100.100.100.1002. cNameRecords-pointtoyour“www”tojustdomainname3. MXRecords-setupyouremail4. TXTRecords-verificationforemail,googleanalytics,“proof”ofownership.
DOMAIN NAME - What to Do with it…
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1. ControlPanel/Management(SavesYouTime)1. cPanel2. Plesk3. CustomPanels(WPengine,GetFlywheel)
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HOSTING SERVICE - Control Panel
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HOSTING SERVICE - Control Panel
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HOSTING SERVICE - wpengine
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HOSTING SERVICE - wpengine
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ControlPanel/Management(SavesYouTime)1. Softaculous-lotofopensourceinstallers2. Fantastico-lotsofopensourceinstallers3. Virtualmin-lotsofopensourceinstallers4. CustomInstall(WPengine,GetFlyWheel)
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HOSTING SERVICE - Installers
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HOSTING SERVICE - Installer at wpengine
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HOSTING SERVICE - Installer at Virtualmin
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HOSTING SERVICE - Installer at Virtualmin
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HOSTING SERVICE - Other Installers
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HOSTING SERVICE - Other Installers
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WordPress-ThemesforaBusiness
1.Wheretofindthem2.Whattolookfor3.Whatisathemeframework
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WordPress-ThemesforaBusiness
1.Wheretofindthem…ThemeForest StudioPressWordPressOrg
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WordPress-ThemesforaBusiness
Wheretofindtheminthewild…ifyouseesomethingonlinethatyoulike…
https://www.themestats.com/
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WordPress-ThemesforaBusiness
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WordPress-ThemesforaBusiness
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WordPress-ThemesforaBusiness
2.WhattolookforinaBUSINESSThemeDeveloper1. futuresupportbyamotivateddeveloper/seller2. topdeveloper“PowerEliteAuthor”fromEnvato3. goodreviews4. steadyreleases5. reliablesupport
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WordPress-ThemesforaBusiness
2.WhattolookforinaBUSINESStheme1. mobileresponsive2. properlayoutsforyourneeds-longposts,photos,directory3. step-by-steptutorialsand/orvideotutorials4. woocommercelayoutsifyouaresellingproducts5. reviewthethemedemoonyourdevices&onlinetools6. lookat“demosites”aretheystillworking?…
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WordPress-ThemesforaBusiness
SomeToolsfortestingPotentialWordPressThemes- Google - https://search.google.com/test/mobile-friendly
- Bing - https://www.bing.com/webmaster/tools/mobile-friendliness
- Responsive Design Checker http://responsivedesignchecker.com/checker.php
- Studiopress Guide - https://www.studiopress.com/beginners-guide-responsive-design//
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WordPress-ThemesforaBusiness
Whatisathemeframework- StudioPressbyGenesis- DIVIbyElegantThemes- WooThemes- Themify
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Adding A Theme to WordPress
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WordPress-PluginsforaBusiness
Wheretofindthem1.https://wordpress.org/plugins/2.InsidetheWordPresscontrolpanel Whattolookfor…Downloads,Updates,Activity,Reviews
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Adding A Plugin to WordPress
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1.MonsterInsights2.YoastSEO3.GoogleXMLSitemaps4.Redirection(ImportantforGrabbingOldLinks&directingthemtothenewplacesonyoursite)5.NSPSortOrder(sorts,pages,posts,categories,tags)6.AdvancedImageStyles(AddsDialogboxthatwasremovedinawpupgrade)7.TinyMCE-WYSIWYG8.JetPack-(WooCommerceIntegrations,Security,Analytics)9.GoogleMaps-VariousPluginsfromWPGoogleMapsandaddons10.SeedProd-Anamazingcomingsoonpluginforquickkiosktypelaunches,emailgatheringand
wordist.com Favorite Plugins List
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•Today…Wearetalkingaboutwordpress.org—self-hostedWordPress•Yourowndomainname-yourvirtualbusinessaddress•Youpickthehostingservice-hostingyourownplace•Youcanconfigurefreely-themes/plugins•Youcancustomizefreely-themes/plugins•Youcanmonetize-commerce,payments,appointments•
wordpress.org vs. wordpress.com
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•Today…Wearetalkingaboutwordpress.org—self-hostedWordPress•Yourowndomainname-yourvirtualbusinessaddress•Youpickthehostingservice-hostingyourownplace•Youcanconfigurefreely-themes/plugins•Youcancustomizefreely-themes/plugins•Youcanmonetize-commerce,payments,appointments•
wordpress.org vs. wordpress.com
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WordPress for Entrepreneurs Some Ideas and Implementations
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• TestLandingPages• Surveys-OnlineForms• BookAppointments• CaptureMailingLists• AcceptPayments• TestBlogContent• SearchBox
WordPress & Lean Methods Build,Measure,Learn
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• TestLandingPages-Conversion,Watchusersinteract• Surveys-OnlineForms-Willtheycompletetheform• BookAppointments-Dotheywantmyservice• CaptureMailingLists-Interestedinthecontent/idea• AcceptPayments-Willtheypay?• TestBlogContent-Willtheyread,stay,engage,share?• SearchBox-Whatweretheyseekingatthissite
WordPress & Lean Marketing & Lean Methods Build,Measure,Learn
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• TestLandingPages-Conversion,Watchusersinteract-LuckyOrange• Surveys-OnlineForms-Willtheycompletetheform-GravityForms• BookAppointments-Dotheywantmyservice-GravityForms&GoogleCal• CaptureMailingLists-Interestedinthecontent/idea-MailChimp,MailPoet• AcceptPayments-Willtheypay?-PaypalPlugin• TestContent-Willtheyread/enage/share?-LuckyOrange&GoogleAnalytics• SearchBox-Whatweretheyseekingatthissite-SearchWP
WordPress & Lean Marketing & Lean Methods Build,Measure,Learn
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WordPress & Lean Marketing & Lean Methods SUPERFASTBuild,Measure,Learn
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BuildthebrochurewareportionofyourdigitalproductinWordPress.WrapthecustomprogramminginsideofasinglepageormultiplepagesandleavetheheavyprogrammingliftingtothecustomdevelopersbutkeeptheconfigurationtypecustomizationsinWordPress.
WordPress, Lean Methods & MVP MinimumViableProducts
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BuildthebrochurewareportionofyourdigitalproductinWordPress.Wrapthecustomprogramminginsideofasinglepageormultiplepages- MultipleiFrameandEmbedPlugins-
WordPress, Lean Methods & MVP MinimumViableProducts
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WordPress, Lean Methods & MVP MinimumViableProducts
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Coming Soon Landing Pages & Placeholders, Kiosks, iPad Signup Sheets
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GettingStartedwithWordPressforYourBusiness
PresentedbyBrehtBurriPhone:816-365-9207
toobaroo.com|wordist.com
PresentationLinksAt:https://wordist.com/wordpress/breht-11132017/
[email protected]@infodeli.com
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