getting seo's at the adult table with search infused marketing

1@wilreynolds

Breakin’ Down

The Silos

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Get a seat at the “big kids”

Table!

@wilreynolds

3@wilreynolds

Houston we have a …

4@wilreynolds

Harmonize

5@wilreynolds

Wu – Tang Clan

6@wilreynolds

Lil’ Boombox = Lil’ thinking

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Big Boombox = Big Thinking

Know the larger goal

@wilreynolds

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SEO’s are:

@wilreynolds

ToolsHackersMacGuyvers

9@wilreynolds

Fruit-Infused Vodkas

10@wilreynolds

Search-Infused Marketing

11@wilreynolds

“Just Here to Help”

12@wilreynoldsSamples anyone?

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SEO + Email marketing

@wilreynolds

Web Marketer + Email Marketer

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What pages lead to newsletters

signups

@wilreynolds

15@wilreynolds

Email Marketing + SEO

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LINKS!!!!

@wilreynolds

17@wilreynolds

New Vs Old (Relationships)

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SEO + Email marketing

@wilreynolds

Web Marketer + Call Center

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Lower Call Center Costs@wilreynolds

20@wilreynolds

“Just Here to Help”

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Analysis of FAQ’s on call & email

volume

@wilreynolds

22@wilreynolds

Call Center + SEO

23@wilreynolds

Listening for new keywords

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Customer Understanding

Exercise

@wilreynolds

25@wilreynolds

No EMPATHY!!!

No EMPATHY!!!

26@wilreynolds EMPATHY!!!

27@wilreynolds

Search + Call Center + Email

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Seedkeywords.com@wilreynolds

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SEO + Email marketing

@wilreynolds

Web Marketer + Web Buyer

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SEO + Email marketing

@wilreynolds

Web Marketer + Copywriters

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Best content is rarely written by

SEOs

@wilreynolds

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“I think I can get X% more people to read your piece”

@wilreynolds

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Large BankTranscribing Videos

for ADA

@wilreynolds

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How Your SEO Team Helps: A Two-Way Street

Wine Enthusiast SEER Interactive

Print Editorial Calenda

r and Upcomi

ng Articles

Google Insights, Tools, Usabilit

y

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How Your SEO Team Helps: A Two-Way Street

Spread the Gospel!!

36@wilreynolds

Content for love > Content

for SEO

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Content Chaos

Content Chaos

@wilreynolds

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Content ORDER

@wilreynolds

39@wilreynolds

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41@wilreynolds

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Be careful! How you name your

assets.

@wilreynolds

43@wilreynolds

Web Marketer + Copywriters

44@wilreynolds

45@wilreynolds

46@wilreynolds

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Total Impact on Traffic Over Time

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How has increased page views

impacted the business?

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Increased Page Views Impact

Page views grown 100% every year 200% more ad inventory to sell

Each page view is a new e-mail opportunity1,000 new emails added/month to

market to

Who says content doesn’t bring in revenue?

50@wilreynolds

Web Marketer + PR Team

51

Show topsy, and how to follow pepole talking about your top

content

@wilreynolds

52@wilreynolds

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54@wilreynolds

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Got an in for you with…

@wilreynolds

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I got an “in” for you

with…@wilreynolds

Winning!

57

I got an “in” for you

with…@wilreynolds

@wilreynolds