gamechangers odense

GAMECHANGERSODENSE

Professor Peter Fisk Odense, 28 January 2016 theGeniusWorks.com @geniusworks

Are you ready to change the world?

Volatile Uncertain

Complex Ambiguous

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Vibrant Unreal Crazy Astounding

Anything is possible

New opportunities to grow

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Periscope by Twitter

Uber and beyond

Robot heart surgery

India’s ‘frugal’ future

Global internet for all

Xiaomi beats Apple

Worldchanging decade

2010 Pop 6.9Bn GDP $63T

G7

2020 Pop 7.7Bn GDP $90T

E7

Worldchanging decade

2010 Pop 6.9Bn GDP $63T

G7

2020 Pop 7.7Bn GDP $90T

E7

Middle

Urban

Travel

Carbon

Guiyang Circle

Guiyang China

106.6° E, 26.6° N 4100km radius

Most of the world lives here …

Data connections

Worldchanging Growth

Worldchanging Growth

Worldchanging Growth

Megatrends 2025

4th industrial revolution

Machine Revolution First mechanical loom

1784

Production Revolution First production line

1870

Electronic Revolution First computerised machines

1969

Cyber Revolution First human-robotic systems

2015

Human Technology

Global

Personal

Connectivity & Convergence

New Business Models

Circular Economy

Robotics and Intelligence

Big Data and Clouds

Smart Cities & Creative Hubs

Reputation and Privacy

Collaborative Consumption

Social Change and New Tribes

Wellbeing and Biotech

Emerging markets

Urban Living and Travel

Anytime Anywhere

3D Printing & Smart Systems

Wearables and Sensors

Primary Megatrends

Enabling Megatrends

Supporting Megatrends

99c downloads, $900 experiences

Digitally enabled real world

Tectonic shifts

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East Small

West Big

Ideas Size

©PeterFisk2015

Speedboats beat

fast and focused

supertankers

Customer Emotional

Business Rational

©PeterFisk2015

Relevant Average

Consumers in control

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Context and relevance

Imagination Capability Collaborative Independent

Disrupting Evolving

©PeterFisk2015

You can do anything

Ideas economy

Redefining markets

Shaping the future +genius

Time to think bigger

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10 times, not 10%

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The Gamechangers

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es

1.  23 & Me 2.  Aravind 3.  Epocrates 4.  Genentech 5.  Intuitive Surgical 6.  Narayana H 7.  Organova 8.  PatientsLikeMe 9.  Scanadu 10. Second Sight

1.  Amazon 2.  Aussie Farmers 3.  Etsy 4.  Fab 5.  Greenbox 6.  Le Pain Q 7.  Positive Luxury 8.  Trader Joe’s 9.  ZaoZao 10. Zilok

1.  Apple 2.  Beauty’in 3.  Godrej 4.  Lego 5.  Method 6.  Natura 7.  Nike+ 8.  Oculus Rift 9.  Pebble 10. Renova

1.  Alibaba 2.  ARM 3.  Bharti Airtel 4.  Giff Gaff 5.  Google X 6.  Rackspace 7.  Raspberry Pi 8.  Samsung 9.  Tencent QQ 10. Xiaomi

1.  Aeromobil 2.  Air Asia 3.  AirBNB 4.  Emirates 5.  Kulula 6.  Moveo 7.  Pipistrel 8.  RedBus 9.  Virgin Galactic 10. Zipcars

1.  3DHubs 2.  Corning 3.  DP World 4.  Dyson 5.  Embraer 6.  Local Motors 7.  Space X 8.  Syngenta 9.  Tata 10. Tesla

1.  Aeroshots 2.  Gram-Danone 3.  Graze 4.  Isis Organic 5.  Juan Valdez 6.  LA Organic 7.  Moa Beer 8.  Nespresso 9.  Yeni Reki 10. Zespri

1.  Ashmei 2.  Beats 3.  Desigual 4.  Gilan 5.  Indetix 6.  Patagonia 7.  Rapha 8.  Shang Xai 9.  Threadless 10. Tom’s

1.  Alior Sync 2.  La Caixa 3.  Fidor 4.  First National 5.  Itan Unibanco 6.  Moven 7.  M-Pesa 8.  Square 9.  Umpqau 10. Zidisha

1.  Al Jazeera 2.  Coursera 3.  Future 4.  Pixar 5.  Pledge Music 6.  Red Bull 7.  Rovio 8.  Spotify 9.  Ushahida 10. Wordpress

futureproduct futurefashion futurefood futurestore

futurehealth futuretech futuremakers futurebank

futuretravel

N/S American brands European brands African/Arab brands Asian/Oceania brands

futuremedia

1.  Ashoka 2.  AzuriTech 3.  Graal Bio 4.  IBM 5.  IDEO 6.  Kickstarter 7.  Li & Fung 8.  Live Nation 9.  Salesforce 10. Y Combinator

1.  FC Barcelona 2.  Bitcoin 3.  Bhutan 4.  The Elders 5.  Lovemarks 6.  Oregon Project 7.  ParkRun 8.  WWF 9.  Zoe Suggs 10. You

futureservice futurebrands

© Peter Fisk 2014 peterfisk@peterfisk.com

Gamechangers.pro The book includes 100 case studies of brands, large and small, from across the world who are shaking

up their markets, as voted for by industry leaders in each sector. More at www.Gamechangers.pro

Mexico 1968

Zurich 1982

Odense 2016

Don’t just play the game Change the game

© Peter Fisk 2013 Gamechangers.pro

© Peter Fisk 2013 Gamechangers.pro

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Rocket’s Creative Beer

© Peter Fisk 2013 Gamechangers.pro

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Lululemon’s Yoga Beer

© Peter Fisk 2013 Gamechangers.pro

New Zealand’s Moa Beer

© Peter Fisk 2013 Gamechangers.pro

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Beer 52 by Subscription

© Peter Fisk 2013 Gamechangers.pro

THINK Change your

vision

Focus on optimising profits Built on core capabilities

To be 10% better

Guided by inspiring purpose Driven by audacious ideas

To be 10 times better

EXPLORE Change your

market

Accepting markets as they are Geography and category

Rational and average

Making markets in your vision Tribal and problem solving Emotional and distinctive

DISRUPT Change your

strategy

Strategy optimises the present Evolving incrementally

Playing the game

Strategy disrupts the future Pivoting transformationally

Changing the game

INSPIRE Change your

brand

Brands are logos and slogans About companies and products

Promotions to drive sales

Brands capture bigger ideas About people and their aspirations

Platforms for collaboration

DESIGN Change your

business

Innovating products and services Driven by technical possibility

Linear, disciplined process

Innovating the business model Driven by human opportunity

Dynamic, creative fusions

RESONATE Change your

story

Communicate on your terms Push campaigns to everyone

Slogans, gimmicks, incentives

Engage people on their terms On demand, time and place

Topical, authentic, experiential

ENABLE Change your experience

Selling and serving Consistent and delivered

Transactional, linear, finite

Engaging and enabling Participative and personal

Relational, circular, enduring

MOBILISE Change your relationship

Seek relationships with people Loyalty built on incentives

Individual and isolated

Relationships between people Loyalty built on community Collaborative and sharing

IMPACT Change your

results

Short term financial results Sustainability as compliance

Compromised value

Long term value creation Sustainability drives growth

Englightened value

AMPLIFY Change your

potential

Supertanker’s size and stability Managing the status quo

Deliver and improve

Speedboat’s speed and agility Leaders of a changing world

Innovate and amplify

© Peter Fisk 2015 More details in the new “Gamechangers” book +genius

10 ways to “change the game”

Design Thinking

Business Model

Lean Startup

21st Century Business Tools

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Design Thinking

Business Model

Lean Startup

Disruptive Innovation

Business Ecosystem

21st Century Business Tools Customer

Collaboration

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Design Thinking

Business Model

Lean Startup

Exponential Enterprise

Customer Collaboration

Disruptive Innovation

Gig Economy

Business Ecosystem

Brand Movements

Market Networks

21st Century Business Tools

Circular Economy

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Types of business innovation

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Types of business innovation

Businessmodel

Finance Networking

2. Networkingenterprise’s structure/ value chain

1. Business model how the enterprise makes money

Channel

Delivery Brand

Customerexperience

10. Customer experience how you create an overall experience for customers

9. Brandhow you express your offering’s benefit to customers

Coreprocess

ProcessEnablingprocess

3. Enabling processassembled capabilities

4. Core processproprietary processes that add value

6. Product systemextended system that surrounds an offering

Productperformance

Offering Productsystem

Service

7. Servicehow you service your customers

5. Product performancebasic features, performance and functionality

8. Channelhow you connect your offerings to your customers

Types of business innovation

Volume of innovation efforts Last 10 years

Businessmodel

Finance Networking

Channel

Delivery Brand

Customerexperience

Coreprocess

ProcessEnablingprocess

Productperformance

Offering Productsystem

Service

Business innovation

Businessmodel

Finance Networking

Channel

Delivery Brand

Customerexperience

Coreprocess

ProcessEnablingprocess

Productperformance

Offering Productsystem

Service

Cumulative value creation Last 10 years

Business innovation

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Think Nespresso

Nespresso

© Peter Fisk 2015 More details in the new “Gamechangers” book +genius

Think Airbnb

Airbnb

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Think Tesla

Tesla Motors

audacious

Google X 23 and Me

Syngenta Tesla Motors

Amazon

Fidor Bank

Scanadu

Intuitive Surgical

intelligent

Airbnb Nike+

Lego

Threadless

collaborative

Li and Fung

Tencent

Alibaba 3DHubs

networked

Disney Moven

Epocrates

Safaricom

Change

Why enabling

What will you do?

Acting with speed and agility

Connecting ideas and

people

Passion to make life

better

Having an audacious

attitude

Shaping your own

vision

Making sense of change

Persisting to make it happen

© Peter Fisk 2014 Gamechangers.pro

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Vision Canvas

Strategy Canvas

Growth Canvas

Disruption Canvas

Brand Canvas

Engagement Canvas

Proposition Canvas

Relationship Canvas

Insights Canvas

Co-creation Canvas

Innovation Canvas

Business Canvas

Leadership Canvas

Sustainability Canvas

Culture Canvas

Performance Canvas

FUTU

RE

LAB

B

RA

ND

LA

B

CR

EATIVE LAB

PER

FOR

MA

NC

E LAB

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GAMECHANGERSODENSE

Email: peterfisk@peterfisk.com Phone: +44 7834483830 Twitter: @geniusworks Website: www.theGeniusWorks.com