fundraising workshop
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Fundraising Workshop
Shai Goldman @shaigSilicon Valley Bank
Nov 16, 2016
Agenda
1. SVB2. Pre-Seed / Seed / Series A3. When are you ready4. Sales Process5. Tools / Resources6. Active investors
VC and Startup Experience
• 500 Startups• Interplay Ventures / Common Legal• LevelUp• Hatch• AOL Ventures• NYC Seed
SVB VCFounder
Round Sizes
• Pre-Seed– $250K to $750K– Pre-Product to Product
• Seed– $2M to $3M– Product live to traction
• Series A– $5M to $10M– traction
Trending Sectors
• SaaS• AI, ML, Big Data• IoT• Digital Healthcare• Frontier Tech• AdTech• Dev Tools• Commerce• Security• Fintech
Sales Process
• Qualifying– Location– Stage– Sector– Fund Size– Fund Vintage / Capacity– Investment Pace– Partner– Competitive Investments
Staging
• Qualify all of your prospects– Identify the 30 investors that are the BEST fit– Get 5 meetings and see how it goes– Going well, add another 10 meetings immediately
• Decide a specific 3 month timeframe to raise– Avoid July/Aug and Dec– Sept to Nov – Jan to March– March to June
Physical Focus
• Confidence• Excitement• Knowledge• Tone• Inflections• Leaning forward• Good handshake
Deck
• Have one• Know it• Don’t use it
Knowing When to Shift Gears
• Too early• Market is too small• Questions on the team• Raising too much• Raising too little• Valuation is too high• 5 to 10 firms that are fit, pass
Networks
• Bank• Lawyer• Accountant• Temp CFO• CoWorking• Accelerator• Other Founders
Resources• Tweet storm https://twitter.com/DanielleMorrill/status/635620123252912128• https://alexiskold.net/2016/05/25/what-to-do-when-your-fundraising-is-not-goi
ng-well/• Funds below $200M
https://docs.google.com/spreadsheets/d/1ebGZ6-ivf_3woBGC4Kz_3217DhjGsefoRu_5iP3nuFQ/edit#gid=0
• https://medium.com/@collinmathilde/front-series-a-deck-f2e2775a419b#.r75pq89zn
Tools
• LinkedIn• Twitter• Crunchbase• AngelList• Cooley - https://www.cooleygo.com/trends/ • Pipedrive• Tout
Find A Lead !!
https://angel.co/valuationsSeed Valuations NYC
Seed & A in NY – By # of deals
Seed in NY – by # of deals
Series A in NYC – by # of deals
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