fundraising on social media - concern worldwide
Post on 08-Jul-2015
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4/12/14 – Fundraising on
Social Media
Once a apon a time....
And everybody was happy.
Focus your efforts.
We created a “daily diet”
• Reply, reply, reply (five times a day)
- Be the drunk at the party
• Retweet (fives times a day) • Tweet (twice a day)
- Social Media
- SEM & Display Non-brand
- Google Grant SEM
- SEO
- SEM & Display - Brand
- Web Conversion
- Remarketing
Digital Marketing Funnel
People are already aware /considering
This might work…
- Social Media
- SEM & Display Non-brand
- Google Grant SEM
- SEO
- SEM & Display - Brand
- Web Conversion
- Remarketing
Tested Multiple Variations
We found something that worked
The donations are close to break-even.
- Social Media
- SEM & Display Non-brand
- Google Grant SEM
- SEO
- SEM & Display - Brand
- Web Conversion
- Remarketing
We developed a hunger journey.
Thank You
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