fundraising on social media - concern worldwide

24
4/12/14 Fundraising on Social Media

Upload: adrian-oflynn

Post on 08-Jul-2015

150 views

Category:

Government & Nonprofit


0 download

DESCRIPTION

This is a talk on how Twitter fits into Concern Worlwide's Digital Strategy.

TRANSCRIPT

Page 1: Fundraising On Social Media - Concern Worldwide

4/12/14 – Fundraising on

Social Media

Page 2: Fundraising On Social Media - Concern Worldwide

Once a apon a time....

And everybody was happy.

Page 3: Fundraising On Social Media - Concern Worldwide
Page 4: Fundraising On Social Media - Concern Worldwide
Page 5: Fundraising On Social Media - Concern Worldwide
Page 6: Fundraising On Social Media - Concern Worldwide
Page 7: Fundraising On Social Media - Concern Worldwide
Page 8: Fundraising On Social Media - Concern Worldwide

Focus your efforts.

Page 9: Fundraising On Social Media - Concern Worldwide
Page 10: Fundraising On Social Media - Concern Worldwide
Page 11: Fundraising On Social Media - Concern Worldwide
Page 12: Fundraising On Social Media - Concern Worldwide

We created a “daily diet”

• Reply, reply, reply (five times a day)

- Be the drunk at the party

• Retweet (fives times a day) • Tweet (twice a day)

Page 13: Fundraising On Social Media - Concern Worldwide
Page 14: Fundraising On Social Media - Concern Worldwide

- Social Media

- SEM & Display Non-brand

- Google Grant SEM

- SEO

- SEM & Display - Brand

- Web Conversion

- Remarketing

- Email

Digital Marketing Funnel

Page 15: Fundraising On Social Media - Concern Worldwide

People are already aware /considering

Page 16: Fundraising On Social Media - Concern Worldwide

This might work…

Page 17: Fundraising On Social Media - Concern Worldwide

- Social Media

- SEM & Display Non-brand

- Google Grant SEM

- SEO

- SEM & Display - Brand

- Web Conversion

- Remarketing

- Email

Page 18: Fundraising On Social Media - Concern Worldwide

Tested Multiple Variations

Page 19: Fundraising On Social Media - Concern Worldwide

We found something that worked

Page 20: Fundraising On Social Media - Concern Worldwide
Page 21: Fundraising On Social Media - Concern Worldwide

The donations are close to break-even.

Page 22: Fundraising On Social Media - Concern Worldwide

- Social Media

- SEM & Display Non-brand

- Google Grant SEM

- SEO

- SEM & Display - Brand

- Web Conversion

- Remarketing

- Email

Page 23: Fundraising On Social Media - Concern Worldwide

We developed a hunger journey.

Page 24: Fundraising On Social Media - Concern Worldwide

Thank You