findability - peter giles

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How long do you spend in the electronic program guide?

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* UK Sky: EPG is 5th most popular channel

* France Canal 2002: 80% viewers view

programs in small ‘mosaic’ EPG window

* Japan - HDTV rarely viewed full screen

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Who’s on top of the Foxtel Digital EPG?

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News is top listing on the 3 mobile TV service?

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Playing the portals

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So what happens when there are billions of

global channels?

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So what happens when there are billions of

global channels?

Findability becomes a very valuable asset

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Search by:

Meta-tags or keywords

Citation/links/recommendation

Profiles and personalisation

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“How do you find a program? An EPG starts to become an impossible thing to

navigate across the thousands of hours of content, and a search engine is a

really blunt instrument. The recommendation agent we have built into the IMP

trial is very primitive and as we start to expand on that we will really start to

understand, this is why I think the relationship with the audience is very

important we have got to understand what you are looking for and what your

consumption is. ..If I knew your type of demographic and what you were

looking for and start recommending you content that rated really well in the

schedule for people like you well, that’s much more powerful than any other

kind of way of presenting programming. It might even become the primary

way.”

Ashley Highfield - BBC

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OK, so they’ve found you…

…. but what are they watching?

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Simultaneous viewing is an increasing trend

70% of consumers use media simultaneously - up

to 44 hrs media consumed in a day

Simultaneous usage of TV and... Web 60.1%, email 66.3%, Newspapers 55%, Magazines 51.8%

Movies, comedies, documentaries among preferredgenres for simultaneous viewing

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23 million blogs worldwide - doubling every fivemonths - American LifeIncreasingly consumers use media simultaneously -they fit up to 44 hours of activity into one day

The Cross Media World

Free to Air TV

Mobile Phones

Mobile Games/Media/Pods

Water Cooler

Public Space

Wireless laptops

CinemaDVD

Print Media

Office PC

Games Console

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Media fragmentation not just about more channels

Media surrounds us

Many new devices have the ability to harness

audience feedback and participation