new tools to improve findability
TRANSCRIPT
Using Acrolinx for SEO
Intelligent Content Conference 2013
Andrew Bredenkamp
PG Bartlett
What Do You Write?
Pre-Sales Information Post-Sales Information
HP
Fujitsu
IBM
IBM
HP
CTR
Higher Rank = Higher Click-Through Rate
HP
Fujitsu
IBM
IBM
HP
IBM
CTR 10% (= 810 qualified visits)
Fujitsu
CTR 5% (= 405 qualified visits)
Conversion rate on website: 0.3% 2.4 transactions, new customers 1.2 transactions, new customers
Avg. Transaction $8000 Revenue+ $19,200 / month Revenue+ $9,600 / month
8100 searches / month
“unix servers”:
What’s the Value of a Higher Ranking?
Pre-Sales
Information
• Compelling & SEO friendly title
• Trustworthy and “readable” URL
• Compelling description
• Great style, no grammar and spelling errors
How to Improve Conversion?
Pre-Sales
Information
What’s the Value of a Higher Ranking?
Optimizing support articles:
Impact on customer satisfaction & retention?
Post-Sales
Information
Hits Calls
What’s Wrong With Using SEO Firms?
They improve content after it’s published, but…
Will the improvements stick?
Is this process cost efficient?
[But SEO firms still perform many other valuable services…]
Assign
keywords to
document.
Press Continue
to start check.
Shows report on
each keyword
assigned to
document.
Click to learn
how to improve
results.
Shows
recommendations
for improvement.
Shows SEO
issues for entire
document.
Some Acrolinx Customers
MedicalSoftware Aerospace
Industrial & Engineering
High Tech
Stronger, Longer-Lasting SEOFrom Acrolinx
