fibre tech final

2015 PARTNERSHIP PROPOSAL PREPARED FORFIBRE TECH

Sylvia Leak | Sylvia.Leak@wfts.com | 813-354-2997Lindsey Kammin l Lindsey.Kammin@wfts.com l 813-354-2997

Business Objectives

Objectives Replace direct mail with digital marketing elements. Measure digital campaign to ensure its effectiveness. Increase Close Ratio from 30% to 50%. Educate Potential Consumers in the market looking to

resurface their pools.

Priorities:1. Pool Resurfacing/ Interior Finishes2. Tile & Coping3. Paver & Travertine Decks

Geo-Target Key Audience

80% Residential 20% Commercial

50% Men50% Women

Decision Makers: Women

• Pool Owners • Upper to Upper Middle Class Income ($100,000+)• Home Owners• Primarily Women

Who Are Your Customers?

Why Choose FIBRE TECH

• Spend less time and money on maintenance when choosing fiberglass• High end features/finishes (travertine decks, mosaic tiles etc.)• Offers discounts/incentives to clients • 25 year warranty for products• Structurally flexible and strong materials that are used• Resistance to spots and stains so cleaning is always easier• Satin-smooth surface that is gentle on knees and elbows• 25 year experience in pool surfacing• Resurface more than 25,000 Residential and Commercial Swimming pools worldwide

o REACH YOUR POTENTIAL TARGET AUDIENCE BEFORE THEY HAVE A NEED.

o BE THERE WHEN YOUR POTENTIAL CLIENT IS SEARCHING FOR INFORMATION.

o PUT YOUR MESSAGE BACK IN FRONT OF LOST PROSPECTS AND EXISTING CUSTOMERS.

o MAKE SURE YOU HAVE AN ONLINE REPUTATION THAT WILL SATISFY POTENTIAL CLIENTS.

More than 40,000 searches conducted each month related to your services

Peak Season

Who Are Looking For You Now

Target users looking to resurface their pools through Search Engines like

• 200 visitors directed to your website looking for your services

Be There When User Are Searching For You

FIBRE TECH Enhance Your Outdoor LifestylePool & Deck RenovationsSPEND LESS TIME AND

MONEY ON MAINTENANCE

RESISTANCE TO SPOTS AND STAINS

SMOOTH, SATIN SURFACES

HIGH-END FEATURES TRAVERTINE DECKS AND

MORE

$500 off your new Pool &

Deck 25 year warranty

• Available via Desktop, Mobile or tablet• Track users who are click the banners• Have users directed to website service page• Add click to call for mobile users

Spark an Interest

EXTEND YOUR REACH ONLINE WITH THE ACCESS TO OVER 200,000 WEBSITES.

TARGET USERS:

HOME OWNERS WITH SWIMMING POOLS OVER 100,000+ INCOME

WE WILL TARGET USERS BASED ON GEOGRAPHY:

HILLSBOROUGHPASCOMANATEESARASOTAPINELLASHERNANDO

FIBRE TECH WILL RECEIVE OVER 200,000 IMPRESSIONS EACH MONTH DELIVERED IN BANNER AD (728X90, 300X250) DIRECTLY TO YOUR KEY AUDIENCE

Remind Your Audience Why You are The Best

2. USER SEES AN AD WITH OFFER TO DRAW THEM BACK TO YOUR WEBSITE

3. USER CLICKS ON AD TO RETURN TO YOUR SITE

1. USER VISITS YOUR WEBSITE

• Deliver 125,000 impressions to potential prospect that has already visit your website • Reinforce why FIBRE TECH is the best option when • Resurfacing Remind prospects the benefits for using fiberglass

Will Our Strategy Work?• Instant feedback on your

campaign• Unlimited access• Find out latest leads

CAMPAIGN SUMMARYDIGITAL750,000 TARGETED IMPRESSIONS IN SIX MONTHS REACHING HOMEOWNERS WITH POOLS VIA DESKTOP, MOBILE TABLET. TARGETED DISPLAY BANNERS access to over 125,000 impressions reaching FIBRE

TECH key clients SITE RE-TARGETING remind potential customer why FIBRE TECH is the best

option

SEMTarget users in that are in the market looking to resurface their pools thorough Search Engines. Over 1200 visitors directed right to your website within six months!

Campaign Summary

Total Monthly Investment: $3000/month (net)

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