Taylor

1. Introduction folder --

2. History

3. Features

4. Businesses

5. Umbrella Model

6. Future

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Presentation Agenda

Just a folder

- What is Dropbox

But...

• Computer software

• Web

• Mobile

- What is Dropbox

• Started in 2007

• S-curve Model

Source: Juan Carlos & Méndez García, ‘S-curve model for Facebook and Dropbox user adoption’

- Development

DateRevenues in million US$

Number of users in million US$

Revenues per user in US$/year

Jun-10 14 7.5 1.87

Oct-11 Close to 240 45 5.22

Nov-12 Close to 500 100 4.9

Feb-13 Above 520 110 4.82

Revenue

0

100

200

300

400

500

600

Jun

-10

Jul-

10

Au

g-1

0

Sep

-10

Oct

-10

No

v-1

0

Dec

-10

Jan

-11

Feb

-11

Mar

-11

Ap

r-1

1

May

-11

Jun

-11

Jul-

11

Au

g-1

1

Sep

-11

Oct

-11

No

v-1

1

Dec

-11

Jan

-12

Feb

-12

Mar

-12

Ap

r-1

2

May

-12

Jun

-12

Jul-

12

Au

g-1

2

Sep

-12

Oct

-12

No

v-1

2

Dec

-12

Jan

-13

Feb

-13

Dropbox Revenues in million

- Development

2007

2008

2012

2013 – 4

2013 – 7

Release Chinese version

Dropbox platform (API)

Automatic photo upload

9 employees

Give birth

• File synchronization

• Selective synchronization

• Data synchronization

- Synchronization

- Sharing

• Share single files with friends via a URL

• Share folders with invited Dropbox users

- Bandwidth Saving

• Upload and download only the parts of files that change during revisions

• If we make changes in a 125MB file, Dropboxonly needs to transfer 2 to 3MB of data to update the file

- File Recovery

• Keeps one-month history of file changes

- Free Space and Bonus Space

• Basically, free users have 2GB at first. • But users can also earn their bonus storage space (up to 18

GB) by: (1) Get Started-250 MB(2) Refer Friends to Dropbox- 500 MB/per friend (up to 16

GB) (3) Connect your Facebook or Twitter account- 125 MB/ per

account(4) Follow Dropbox on Twitter- 125 MB(5) Tell Us Why You Love Dropbox- 125 MB(6) Manage Your Email with Mailbox for iOS- 1GB

And Much More...

- Free Space and Bonus Space

• Pro Version (US$):

(1)100GB: 9.99/month; 99.00/year;

(2)200GB: 19.99/month; 199.00/year;

(3)500GB: 49.99/month; 499.00/year.

- Paid Version

- Paid Version

• Business Version:

As much as needed(Start at 1000GB) : $795/year for 5 users ($125/additional user/year)

- Paid Version

• “Over 200 million people and 2 million businesses use Dropbox to work smarter.”

- Dropbox Open Platform

• Sync API: Helps our mobile app to store and sync files with Dropbox

• Datastore API: Helps to keep your app's structured data in sync

• Most revenue from subscription fee.

• Overall, the business model of Dropbox is based on freemium.

• So far so good, cloud computing industry is red hot and the segment that Dropbox is in has 50%+ annual growth rates.(Forbes.com)

- Revenue

1. Social System --

2. Organizational Infrastructure

3. Hardware / Software

4. Individual Users

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- Social System

- Various competitors

- Folder sharing- Public folder for non-users’ download

- Create short web link

Inhibiting- Privacy & Security

- Multi-usage not available- Folder sharing occupies

all members’ space

Limiting

Motivating

- Organizational Infrastructure

- Internet connection a MUST

- Extra space given for referring friends to

Dropbox

Inhibiting

- No extra space if friends are already using

Limiting

Motivating

- Hardware / Software

Limiting- Sync speed much

slower than external hard disk (USB 2.0 / 3.0)- Internet connection a

MUST

Motivating(software)

- Work just like normal folders- Flexible, browsers usage OK

- Auto sync

Inhibiting(software)

- Time consuming- No priority specification

- Individual Users

Limiting

- Space not enough for very large files (e.g. video, movie)

Motivating- Free of charge

- Restore in all registered computers- Extra space by completing tasks

- Selective sync

Inhibiting

- Have to put stuff in designated “Dropbox folder”

Features Dropbox Google Drive Sky DriveFree Storage 2G 5G 7G

SupportedPlatform

Windows, Mac OS, Linux, iOS,Android, BlackBerry

Windows, Mac OS, iOS, AndroidWindows, Mac OS, iOS, Android, Windows Phone

Version History 30 Days for All Files30 Days or 100 Document Revisions

30 Days or 25 Document Revisions

File Upload LimitUnlimited Through Desktop App, 300MB Through Website

10GB Through Both Desktop App and Website

2GB Through Desktop App, 300MB Through Website

Sharing Simple Sharing LinkCustomized Sharing and Access Settings

Customized Sharing and Access Settings

Security2-Step Verification, 4-Digit Passcode for Mobile App

2-Step Verification Across All Google Services

Verification Code when Accessing PC Files Remotely

Supported File TypesMicrosoft Office, Apple iWork, Audio, Video and Image Files

Adobe Illustrator (.AI) & Photoshop (.PSD), Autodesk AutoCad, Scalable Vector Graphics, Audio, Video and Image Files

Microsoft Office, Audio, Video and Image Files

Upgrate Pricing

100GB$9.99/month or $99/year200GB$19.99/month or $199/year500GB$49.99/month or $499/year

25GB $2.49100GB $4.99200GB $9.99400GB $19.991TB $49.992TB $99.994TB $199.998TB $399.9916TB $799.99 (monthly rate)

27GB $10/year57GB $25/year107GB $50/year

- Competitors

• Connect every file, app and devices!

• Sync with cameras, TVs, cars, fridges and data on EVERYTHING!

- Future Plans

Do you think it is possible?

- Future Plans

Taylor