fi week 4 - naming positioning & logos
Post on 17-Jul-2015
120 Views
Preview:
TRANSCRIPT
BRAND
naming & logo
UNIQUE STORYABOUT YOU
FEELI
NG
MY BRANDIS...
“If you are not a brand, you are a commodity”
Philip Kotler
What names are your competitorsusing to brand their products?
What word or words encompass themost important thing yourproduct is here to change?
(verb + noun) (noun + noun)(adjective + noun)
United States: http://tmsearch.uspto.gov
European Union:https://oami.europa.eu/eSearch
http://www.namechk.com
POSITIONING
problemsolution fit
CUSTOMERDISCOVERY
productmarket fit
businessmodel fit
CUSTOMERVALIDATION
FOR (target end user)WHO WANTS/NEEDS (compelling reason to buy)
THE (product name) IS A (product category)THAT PROVIDES (key benefit)
UNLIKE (main competitor)OUR PRODUCT (statement of differentiation)
Wave Music
Wave Music
DIY
THANK YOU
top related