fi week 4 - naming positioning & logos
TRANSCRIPT
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BRAND
naming & logo
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UNIQUE STORYABOUT YOU
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FEELI
NG
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MY BRANDIS...
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“If you are not a brand, you are a commodity”
Philip Kotler
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What names are your competitorsusing to brand their products?
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What word or words encompass themost important thing yourproduct is here to change?
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(verb + noun) (noun + noun)(adjective + noun)
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United States: http://tmsearch.uspto.gov
European Union:https://oami.europa.eu/eSearch
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http://www.namechk.com
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POSITIONING
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problemsolution fit
CUSTOMERDISCOVERY
productmarket fit
businessmodel fit
CUSTOMERVALIDATION
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FOR (target end user)WHO WANTS/NEEDS (compelling reason to buy)
THE (product name) IS A (product category)THAT PROVIDES (key benefit)
UNLIKE (main competitor)OUR PRODUCT (statement of differentiation)
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Wave Music
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Wave Music
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DIY
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THANK YOU