fashion merchandising

2.06 Recognize current fashion trends

Fashion Merchandising

DetailsSpecific elements (collar, sleeves, shoulder treatments)

within a silhouette that provide form or shape.

Faux Fake; imitation

Hue Technical name for color; name given to a color, such as red or yellow,

that distinguishes one color from another

LineA group of styles and designs that are produced and sold

as a set of new selections for a given season.

Silhouette The overall form or outline of an outfit or clothing style.

Texture The way a surface looks and feels, including garments and

accessories.

*Snake Skin *Crocodile Skin

TrimmingsDecorative materials such as buttons, laces, and braids

that are added to enhance the design.

Argyle A knitting pattern of varicolored, diamond-shaped areas on a

solid background.

CorduroyA durable cut-pile fabric with vertical ribs usually made of cotton.

Flannel A soft woven cloth of wool, or a blend of wool and cotton or

synthetics used in undergarments and sleepwear.

Herringbone A pattern consisting of rows of short, slanted parallel lines with

the direction of the slant alternating row by row; used in masonry, parquetry, embroidery, and weaving.

Faux Argyle

Technical term for colorhue slant alternating row by row

herringbone

Houndstooth A woven fabric design of continuous broken checks or four-

pointed stars so named because it resembles the jagged teeth of a hound; also called four-and-four check.

Jersey Knit A smooth, light-weight knit used for dresses, skirts,

sportswear, and underwear.

Lame’ A brocaded fabric woven with metallic threads, often silver or gold.

Mohair Fabric made with yarn from the long silky hair of the Angora goat.

* Both the hat and dress are made entirely out of mohair

Plaid Cloth with a pattern consisting of stripes of various widths and

colors crossed at right angles against a solid background.

TweedA sturdy fabric made from wool or wool blends in a plain or twill

weave with a nubby surface; used for jackets, suits, skirts, coats, and upholstery.

Which term?The shirt was made with a light weight knit

fabricJersey knit

lame Pajama are made from Flannel

A sturdy fabric made from wool or wool blends in a plain or twill weave with a nubby surface

tweed

Additional vocabulary wordsGarment: An article of wearing apparel such as

a dress, suit, coat, evening gown, or sweater.

Style: A design, shape, or type of apparel item distinguished by the particular characteristics that make it unique; basic characteristics or distinguishing features of a garment.

Market Week: The scheduled period of time during which producers officially introduce their new lines of merchandise and retail buyers shop the various lines.

Sources of Information Used for ResearchTrade Publications

Magazines, newspapers, books, and websites about what is current in a specific industry.

Examples: Women’s Wear Daily (WWD), Visual Merchandising & Store Design (VM & SD)

Sources of Information Used for Research

Consumer PublicationsFashion magazines, books, and websites that

help consumers keep abreast of what is happening in fashion news. Consumer publications are broken down into several categories: males, females, and teenage readers.

Examples: Males: GQ, Details, CODE; Females: Vogue, Harper’s Bazaar, Elle, Essence, Glamour, In Style, O; Teenagers: Teen, Seventeen, YM, Teen Vogue

Websites

Which definition?Adding lace to a shirt is…

Trimmings Trade publication

Four and four checks

Houndstooth

Researching current fashion trendsImportance of researching trends

Top designers show their collections twice each year.

Editors and buyers analyze the collections for new ideas that might influence fashion direction.

Understanding and recognizing current trends is critical in planning for the future.

Researching current fashion trends (cont.)

Areas of consideration for researching trends across all segments of the fashion industryNewest styles and silhouettesColors for the upcoming seasonNewest developments in the fiber and fabric

marketCurrent labor pricesLocation of manufacturer facilities

Which term?Cut-pile fabric with vertical ribs

Corduroy Collar, sleeves, shoulder treatments

within a silhouetteDetails

Fabric made with yarn from the long silky hair of the Angora goatMohair

Ebony, YSL, Teen VogueConsumer publications

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