fail fast, learn fast, move fast: my ux journey to move faster

Fail FAstLearn FastMove Fast@jeremyjohnson

My UX journey to move faster

@jeremyjohnson

www.jeremyjohnsononline.com

@jeremyjohnson

#leanux#DDSum12

social media experts

62Don’t worry

UX 101un peu

UX 101

we make things for

http://500px.com/jeremyjohnson/sets/london_2012

UX 101

we make things for

http://500px.com/jeremyjohnson/sets/buenos_aires_2012

UX 101

We work in ecosystems

UX 101

we think visually

http://500px.com/jeremyjohnson/sets/buenos_aires_2012

UX 101

We learn through observation

UX 101

we’re curious

UX 101

startup

large org

agency/consultant

startup

Where the core component...

...of Lean Startup methodology is the build-measure-learn feedback loop.

mvp (keep it simple)

experiment via iterative prototyping

value customerfeedback

shipping / launching often

Agency

making deliverables is your job

http://www.flickr.com/photos/jeroenbennink/2355768494/sizes/l/in/photostream/

consultant

large org

http://www.flickr.com/photos/23671396@N06/4445276713/

large org

how i learned to stop worrying about being in

a large organization, and just move faster.

http://www.webwanderers.org/05_industry/mining/

Jim, Social Media “Expert”

I got 99 problems

Let’s fix it.

UX Product development

development

business

development

business

Team is too small, must be shared

Team doesn't work directly with development

Team doesn’t work directly with product/business

I’ve heard

Big hairy problem #1

Selling UX

How many people have true UX buy in at the c-level?

http://ux.stackexchange.com/questions/18862/selling-the-management-on-need-for-ux-focus

(always be evangelizing ux)

Big hairy problem #2

embracing and Agile

“Rather than focus on artifacts, we focus on prototypes and validating those prototypes in Discovery, with the added benefit that the prototype serves as the spec for Delivery.”

http://www.svproduct.com/dual-track-scrum/

Documentation = bad

rough, quick, iterative, prototype = good

Getting closer, quicker to the actual experience

http://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-deliverables-business/

development

business

Product development

development

business

One new interesting challenge

UX Designer UX Designer

UX Designer

checkout shopping

seo/sem

mobile

homepage

New ways of working for designers will, at first, be uncomfortable. For many design managers, assigning their staff to particular teams brings a new challenge. No longer does the design manager dole out specific work to each person on the team. Instead, the designer’s daily agenda is driven by the prioritized backlog of the scrum team.

http://uxdesign.smashingmagazine.com/2011/10/18/how-to-build-an-agile-ux-team-culture/

MBWAManagement By Walking Around

http://en.wikipedia.org/wiki/Management_by_wandering_around

http://www.flickr.com/photos/zubeirtai/7747819548/

1. Drive: UX practitioners are part of the customer or product owner team

2. Research, model, and design up front - but only just enough

3. Chunk your design work

4. Use parallel track development to work ahead, and follow behind

5. Buy design time with complex engineering stories

6.Cultivate a user validation group for use for continuous user validation

7. Schedule continuous user research in a separate track from development

8. Leverage user time for multiple activities

9.Use RITE to iterate UI before development

10.Prototype in low fidelity

11.Treat prototype as specification

12.Become a design facilitator

http://agileproductdesign.com/blog/emerging_best_agile_ux_practice.html

- 2008

(not new)

http://www.flickr.com/photos/yewenyi/360374054/sizes/o/in/photostream/

walls = slow

agile lean UX/

everyone is involved!

http://www.adverblog.com/2011/12/04/the-meme-ification-of-art-directors/

agile, better than waterfall

agile, shows value faster

agile, can work well with UX

agile, makes better software

valuableUsable

Enjoyable

valuableUsable

Enjoyable

businessUX

Wonder twins

UX Business

determine value,create experience,

repeat

“We gathered our designers, our product folks and our engineers and took over a few conference rooms and began to operate like a startup. Design was done on whiteboards and coded in real time. Usability tests were weekly so the pace was fast and furious. But we were able to try dozens of experiences across desktop, tablet and mobile in the time that would have taken years at PayPal before. Build/Test/Learn became our mantra.”

http://looksgoodworkswell.blogspot.com/2012/09/why-you-should-work-with-me-at-paypal.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+LooksGoodWorksWell+%28Looks+Good+Works+Well%29

Build/Test/Learn

http://www.slideshare.net/billwscott/enabling-lean-with-tech-15455128

Can’t get started?- problem -

“You – everyone in fact – have all it takes to be a brilliant designer, creator, or author. All that’s holding you back is the lizard. It’s that little voice in the back of your head, the “but” or the “what if” that speaks up at the crucial moment and defeats the joy and insight you brought to the project in the first place. It’s the lizard that ruins your career, stunts your projects, and hinders your organization.”

http://gloriamarie.com/stay-focused-and-keep-shipping

– Seth Godin (in The Truth About Shipping)

Ship often. Ship lousy stuff, but ship. Ship constantly.

http://99u.com/tips/6249/Seth-Godin-The-Truth-About-Shipping

Spend too much time planning?

DOn’t talk with your customers?

Find it hard to strip out what’s not valuable?

- problem -

http://www.startupvitamins.com/products/startup-poster-the-longer-it-takes-to-develop-the-less-likely-it-is-to-launch

“The timing of long- range plans is screwed up too.You have the most information when you’re doing something, not before you’ve done it. Yet when do youwrite a plan? Usually it’s before you’ve even begun.That’s the worst time to make a big decision.”

http://37signals.com/rework

Large team

- problem -

Keep your team small. Smaller than that. No team at all if you can help it.

http://99u.com/tips/6249/Seth-Godin-The-Truth-About-Shipping

A throwback to their days with Jeff Bezos at Amazon, projects are assigned to "two pizza teams," groups of engineers small enough for them to be fed on two large pies. "We want the team to be flat and allow everyone to communicate with each other," Rajaraman says.

http://www.fastcompany.com/1811934/walmartlabs-brings-two-pizza-team-startup-culture-walmart-empire

http://techcrunch.com/2012/11/17/heres-how-spotify-scales-up-and-stays-agile-it-runs-squads-like-lean-startups/

Only launch x times a year?Looking for perfection?

Try to jam too much into a product?

- problem -

“Great companies focus on their users and ship great products.”http://www.aaronklein.com/2012/02/why-facebook-is-worth-100-billion/

http://www.startupvitamins.com/products/startup-poster-stay-focused-and-keep-shipping

http://fab.com/inspiration/posters-getting-things-done

“real artist ship”- steve jobs

http://gloriamarie.com/stay-focused-and-keep-shipping

It’s going to cost too much to try that out.

- problem -

How do we know our customers will want this?

The Wizard Of Oz Techniques For Social Prototyping – You don’t need to build everything at first. You can be the man behind the curtain. Krieger says him and Systrom tested an early version of a feature which would notify you when friends joined the service. Instead of building it out, they manually sent people notifications “like a human bot” saying ‘your friend has joined.’ It turned out not to be useful. “We wrote zero lines of Python, so we had zero lines to throw away.”

http://techcrunch.com/2012/11/30/instagram-co-founder-mike-kriegers-8-principles-for-building-products-people-want/

- Mike Krieger, Instagram’s founder

http://techcrunch.com/2012/11/30/instagram-co-founder-mike-kriegers-8-principles-for-building-products-people-want/

404 testing

NEW FEATURE X

Just some of the issues around software development

http://jane.dallaway.com/mind-the-product-2012

http://leanstartup.co/

#LeanStartup

http://www.cooper.com/journal/2011/03/more_better_faster_ux_design.html

UX is a integral part of product development

http://www.flickr.com/photos/51838075@N04/6061253450/

UX is a integral part of product development

Here’s where I saw speed.

product ownerUX

the core teamproduct team 101

no, really1x full time

core team

product owner

core team core team

core team

checkout shopping

homepage

seo/sem

mobile

This guy is the boss

product owner

product owner ux designer

He/she gets fired.He/she need to meet numbers.

core team

ideasDev

product ownerUX

Idea or discovery backlog

The Discovery track is all about quickly generating validated product backlog items, and the Delivery track is all about generating releasable software.

- marty cagan

http://www.kontain.com/plat4m/entries/143623/update-to-our-scrum-board/

prototype

fast rough keep moving

test rough prototypes(usually built within a week or less)

(literally 100s) http://looksgoodworkswell.blogspot.com/2012/11/list-of-mockupprototyping-tools.html

http://www.adaptivepath.com/ideas/rapid-prototyping-tools#thelist

lab setting - 6 participants

9:30am

10:30am

11:30am

1:30pm

2:30pm

3:30pm

valuableUsable

Enjoyable

determine

Core team makes decisions

the core team

...it is collaborative – the product manager, designer and lead engineer are working together, side-by-side, to create and validate backlog items.

- marty cagan

failed usabilityfailed to understandfailed to find value

refine retest

Ready for development

What’s your kill rate? Ship that bad boy!

Did I mention this happens within a week?

(or less)

Get moving!

http://www.sebastiangreger.net/writings/concept-design-in-agile-environment/

Iteration Iteration Iteration Iteration

discovery discovery discovery discovery

Implement Implement Implement Implement

design

discovery backlog

combined product teams

one ux designer per team

rough, fast, iterative prototyping

Getting in front of customers weekly

build/test/learn

lean, agile, prototyping, shipping, ux design master.

in no time at all, you too can be a...

http://blog.web2expo.com/2011/08/interview-with-eric-ries-part-2-what%E2%80%99s-next-for-the-lean-startup-movement-startup-visa-and-lessons-learned/

thanks!@jeremyjohnson

www.jeremyjohnsononline.com

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fail fast, learn fast, move fast: my ux journey to move faster

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