dream big, test small and fail fast
DESCRIPTION
This presentation walks you through concepts that are relevant to all professionals: * Having Big Dreams * Testing actions before fully committing resources and time * Failing Fast, or quickly assessing the success of projects. It speaks to each of the above in the context of fundraising, but can easily be thought of in terms of prospect development, nonprofit operations, or your personal career. By incorporating these few ideas into the way you approach your work and life, you will be: * Ready for action when opportunities arise * More proactive and less reactive * Making data-driven, evidence-based decisions * Uncovering the right strategies and solutions in less time * Achieving moreTRANSCRIPT
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Presented By
Sally Boucher Director of Research, WealthEngine Institute
Sally Boucher, CFRE, is the Director of Research at WealthEngine
with a 15-year background in higher education, the arts, and
human services development. She has provided professional
services to hundreds of non-profit organizations.
Sally is the primary author of the Growing Individual Gifts
Workbook, the Best Practices for Prospect Research in Higher
Education Fundraising Report, and a contributor to the Measuring
Fundraising Return on Investment and the Impact of Prospect
Research white paper. She regularly presents on analytics, return
on investment, research and major giving.
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WealthEngine Helps Nonprofits Find the Right People for the Right Purpose
Fully integrated. Scalable. Best in class. Your results are ready.
Who are my best donors and prospects? Analytics allows you to draw conclusions and make informed decisions.
What can I learn about these people? In-depth, contextual information to better understand each of your prospects.
How can I find more prospects just like them? Leading tools to build your prospect pipeline and thoughtfully expand your reach.
What strategies should I use to reach them? Customized insight and advice to develop and execute your fundraising strategy
with precision.
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Dream Big
Determine where you are going
Know where you are
Think creatively and innovate
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Dream Big
We Are Here
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Dream Big
How Far Can We Go? Use Divergent Thinking to Dream
SWOT analysis
Problem Restatement
Root Cause Analysis
Brainstorming
Evidence-based solutions
We Are Here
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Dream Big
What Can We Do Now? Scale your dreams to your
resources with convergent
thinking
Cluster and winnow
Focus on realistic and promising ideas
Forecast results
We Are Here
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Dream Big
Our Destination
We Are Here
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$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
Q1 Q2 Q3 Q4
Test Small
Gap
Our destination
We are here
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Test Small
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
Q1 Q2 Q3 Q4
Gap
Our destination
We are here
Asks based on capacity rather
than instinct
New stewardship techniques for
first-time donors
Upgrade strategies based on
lifetime potential
Digital media for engagement
and fundraising
Prospect tracking and
management metrics
What Will Close
the Gap?
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Fail Fast
Gap
Time
Failing Slow
Our Destination
We Are Here
Time wasted with too much preparation
Let’s get
this right!
Too late to recover and try something else We’ll have to
try something
else next year
Not prepared to recognize failure with metrics and milestones
Are we
failing?
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Fail Fast
Gap
Time
Failing Fast
Our Destination
We Are Here
Embrace a culture of innovation and play
Let’s give
it a try.
Know what success looks like
Now we’re
on the right
track!
The sky’s
the limit
next year! Be prepared to recognize and find the cause of failure
This is not
working.
Invest and refine
Let’s invest
and refine.
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Dream Big, Test Small, Fail Fast: Achieve More!
Gap
Time
Our Destination
We Are Here
Failing Slow
Failing Fast
More Wealth and Fundraising Intelligence
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Knowledge Center & Thought Leadership
We support innovation and advancement in the field…
Growing Individual Gifts Workbook Tools you need to grow your fundraising results
ProspectResearchResources.com Free tools for every research request
WealthEngine Institute Free education, knowledge sharing and networking
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Questions? Contact Us!
800.933.4446
www.wealthengine.com
If you’d like to learn more about how you can implement
data driven solutions in your nonprofit, contact us!
Read more about WealthEngine’s Analytics for Nonprofits here.