fail fast, learn fast, move fast: my ux journey to move faster

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Fail FAst Learn Fast Move Fast @jeremyjohnson My UX journey to move faster

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We've all heard about the Lean Startup, and now Lean UX. This is a intro into how I've been using these methods to speed up the UX process, and work better within product teams.

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Page 1: Fail Fast, Learn Fast, Move Fast: My UX journey to move faster

Fail FAstLearn FastMove Fast@jeremyjohnson

My UX journey to move faster

Page 2: Fail Fast, Learn Fast, Move Fast: My UX journey to move faster

@jeremyjohnson

www.jeremyjohnsononline.com

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@jeremyjohnson

#leanux#DDSum12

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social media experts

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62Don’t worry

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UX 101un peu

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UX 101

we make things for

http://500px.com/jeremyjohnson/sets/london_2012

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UX 101

we make things for

http://500px.com/jeremyjohnson/sets/buenos_aires_2012

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UX 101

We work in ecosystems

http://500px.com/jeremyjohnson/sets/london_2012

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UX 101

we think visually

http://500px.com/jeremyjohnson/sets/buenos_aires_2012

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UX 101

We learn through observation

http://500px.com/jeremyjohnson/sets/london_2012

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UX 101

we’re curious

http://500px.com/jeremyjohnson/sets/london_2012

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UX 101

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startup

large org

agency/consultant

UX

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startup

Where the core component...

Page 17: Fail Fast, Learn Fast, Move Fast: My UX journey to move faster

...of Lean Startup methodology is the build-measure-learn feedback loop.

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UX

mvp (keep it simple)

experiment via iterative prototyping

value customerfeedback

shipping / launching often

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Agency

making deliverables is your job

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large org

http://www.flickr.com/photos/23671396@N06/4445276713/

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large org

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how i learned to stop worrying about being in

a large organization, and just move faster.

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Hard.

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http://www.webwanderers.org/05_industry/mining/

Jim, Social Media “Expert”

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I got 99 problems

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Let’s fix it.

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UX Product development

development

business

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UX Product development

development

business

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Team is too small, must be shared

Team doesn't work directly with development

Team doesn’t work directly with product/business

I’ve heard

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Big hairy problem #1

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Selling UX

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How many people have true UX buy in at the c-level?

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ABEX

(always be evangelizing ux)

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Big hairy problem #2

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embracing and Agile

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“Rather than focus on artifacts, we focus on prototypes and validating those prototypes in Discovery, with the added benefit that the prototype serves as the spec for Delivery.”

http://www.svproduct.com/dual-track-scrum/

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Documentation = bad

rough, quick, iterative, prototype = good

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Getting closer, quicker to the actual experience

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UX Product development

development

business

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UX

Product development

development

business

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One new interesting challenge

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UX Designer UX Designer

UX Designer

UX Designer

UX Designer

checkout shopping

seo/sem

mobile

me

homepage

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New ways of working for designers will, at first, be uncomfortable. For many design managers, assigning their staff to particular teams brings a new challenge. No longer does the design manager dole out specific work to each person on the team. Instead, the designer’s daily agenda is driven by the prioritized backlog of the scrum team.

http://uxdesign.smashingmagazine.com/2011/10/18/how-to-build-an-agile-ux-team-culture/

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MBWA

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1. Drive: UX practitioners are part of the customer or product owner team

2. Research, model, and design up front - but only just enough

3. Chunk your design work

4. Use parallel track development to work ahead, and follow behind

5. Buy design time with complex engineering stories

6.Cultivate a user validation group for use for continuous user validation

7. Schedule continuous user research in a separate track from development

8. Leverage user time for multiple activities

9.Use RITE to iterate UI before development

10.Prototype in low fidelity

11.Treat prototype as specification

12.Become a design facilitator

http://agileproductdesign.com/blog/emerging_best_agile_ux_practice.html

- 2008

(not new)

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agile

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agile lean UX/

everyone is involved!

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agile, better than waterfall

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agile, shows value faster

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agile, can work well with UX

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agile, makes better software

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****

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valuableUsable

Enjoyable

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valuableUsable

Enjoyable

businessUX

Wonder twins

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+

UX Business

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determine value,create experience,

repeat

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how

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“We gathered our designers, our product folks and our engineers and took over a few conference rooms and began to operate like a startup. Design was done on whiteboards and coded in real time. Usability tests were weekly so the pace was fast and furious. But we were able to try dozens of experiences across desktop, tablet and mobile in the time that would have taken years at PayPal before. Build/Test/Learn became our mantra.”

http://looksgoodworkswell.blogspot.com/2012/09/why-you-should-work-with-me-at-paypal.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+LooksGoodWorksWell+%28Looks+Good+Works+Well%29

-

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Build/Test/Learn

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Can’t get started?- problem -

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“You – everyone in fact – have all it takes to be a brilliant designer, creator, or author. All that’s holding you back is the lizard. It’s that little voice in the back of your head, the “but” or the “what if” that speaks up at the crucial moment and defeats the joy and insight you brought to the project in the first place. It’s the lizard that ruins your career, stunts your projects, and hinders your organization.”

http://gloriamarie.com/stay-focused-and-keep-shipping

– Seth Godin (in The Truth About Shipping)

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Ship often. Ship lousy stuff, but ship. Ship constantly.

http://99u.com/tips/6249/Seth-Godin-The-Truth-About-Shipping

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Spend too much time planning?

DOn’t talk with your customers?

Find it hard to strip out what’s not valuable?

- problem -

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“The timing of long- range plans is screwed up too.You have the most information when you’re doing something, not before you’ve done it. Yet when do youwrite a plan? Usually it’s before you’ve even begun.That’s the worst time to make a big decision.”

http://37signals.com/rework

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Large team

- problem -

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Keep your team small. Smaller than that. No team at all if you can help it.

http://99u.com/tips/6249/Seth-Godin-The-Truth-About-Shipping

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A throwback to their days with Jeff Bezos at Amazon, projects are assigned to "two pizza teams," groups of engineers small enough for them to be fed on two large pies. "We want the team to be flat and allow everyone to communicate with each other," Rajaraman says.

http://www.fastcompany.com/1811934/walmartlabs-brings-two-pizza-team-startup-culture-walmart-empire

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Only launch x times a year?Looking for perfection?

Try to jam too much into a product?

- problem -

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“Great companies focus on their users and ship great products.”http://www.aaronklein.com/2012/02/why-facebook-is-worth-100-billion/

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“real artist ship”- steve jobs

http://gloriamarie.com/stay-focused-and-keep-shipping

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It’s going to cost too much to try that out.

- problem -

How do we know our customers will want this?

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The Wizard Of Oz Techniques For Social Prototyping – You don’t need to build everything at first. You can be the man behind the curtain. Krieger says him and Systrom tested an early version of a feature which would notify you when friends joined the service. Instead of building it out, they manually sent people notifications “like a human bot” saying ‘your friend has joined.’ It turned out not to be useful. “We wrote zero lines of Python, so we had zero lines to throw away.”

http://techcrunch.com/2012/11/30/instagram-co-founder-mike-kriegers-8-principles-for-building-products-people-want/

- Mike Krieger, Instagram’s founder

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404 testing

NEW FEATURE X

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Just some of the issues around software development

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http://leanstartup.co/

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#LeanStartup

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UX is a integral part of product development

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http://www.flickr.com/photos/51838075@N04/6061253450/

UX is a integral part of product development

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Here’s where I saw speed.

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Dev

product ownerUX

the core teamproduct team 101

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no, really1x full time

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DevUX

core team

1x

1x1x

product owner

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core team core team

core team

core team

core team

checkout shopping

homepage

seo/sem

mobile

UX5x

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This guy is the boss

product owner

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product owner ux designer

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Why?

He/she gets fired.He/she need to meet numbers.

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core team

ideasDev

product ownerUX

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ideas

ideas

ideas

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ideas

ideas

Idea or discovery backlog

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The Discovery track is all about quickly generating validated product backlog items, and the Delivery track is all about generating releasable software.

http://www.svproduct.com/dual-track-scrum/

- marty cagan

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ideas

ideas

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prototype

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fast rough keep moving

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test rough prototypes(usually built within a week or less)

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lab setting - 6 participants

9:30am

10:30am

11:30am

1:30pm

2:30pm

3:30pm

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valuableUsable

Enjoyable

determine

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ideas

ideas

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Core team makes decisions

Done!

the core team

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...it is collaborative – the product manager, designer and lead engineer are working together, side-by-side, to create and validate backlog items.

http://www.svproduct.com/dual-track-scrum/

- marty cagan

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ideas

failed usabilityfailed to understandfailed to find value

ideas

ideas

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ideas

refine retest

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ideas

ideas

Ready for development

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ideas

ideas

What’s your kill rate? Ship that bad boy!

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Did I mention this happens within a week?

(or less)

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Get moving!

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http://www.sebastiangreger.net/writings/concept-design-in-agile-environment/

Iteration Iteration Iteration Iteration

discovery discovery discovery discovery

Implement Implement Implement Implement

design

build

discovery backlog

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combined product teams

#1

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one ux designer per team

#2

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rough, fast, iterative prototyping

#3

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Getting in front of customers weekly

#4

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build/test/learn

#5

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lean, agile, prototyping, shipping, ux design master.

in no time at all, you too can be a...

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thanks!@jeremyjohnson

www.jeremyjohnsononline.com

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