facebook marketing the power of facebook ads

THE POWER OF FACEBOOK ADS

FACEBOOK - WHY 157348340 audience in the united states

21.15% of global audience

24%

23%17%

13%

8%

6%5%4%

Age demographics18-2425-3435-4445-5455-6416-17>6513-15

45%55%

Facebook gets more page views than google

Online ad spend to surpass print media in 2012

6258

5347

4032 323333343434

20152011 2012 2013 2014 2016

USD billions Online Print and Facebook has a story to tell

Facebook

Twitter

Google+

89.0%

39.0%

18.0%

89% of social media ad spent on Facebook

Facebook – Powerful Target marketing

800+ million userTarget by location, likes, demographics,

Top brands using Facebook -Worldwide

41747257

fans

35410315

fans

30096426

fans

Top brands using Facebook - US

29962676

fans

19475612

fans

30096426

fans

The New Style of Advertising

“Facebook Ads represent a completely new way of advertising online, For the last hundred years, media has been pushed out to people, but now marketers are going to be part of the conversation. And they’re going to do this by using the social graph, in the same way our users do.”

And that proved to be true now

2009 2010 2011 2012

0.74000000000000

1

1.863.15

5.06

With Ad revenues touching 5 billion by 2012

85.3%

Source: emarketer.com, socialfresh

Goals of facebook advertisers44% of marketers spend most of their Facebook ad budget on audience growth.

44

27

22

7 Audience Growth

Conversion

Awareness

Engagement

Source: socialfresh

Targeted ads by Geography

35% of the ads target States,

34% target cities, and

18% of the ads are targeted by zipcode.

Only 56% of the ads target a country as such

Lets taste the real meat now

Image, Headline, and Copy

ADFacebook Ad copy goes here. Call to action here

Facebook Ad Title

Facebook ad creative usually includes an image, headline and ad copy

Steps to create a facebook ad

Identify Your Goals

Target the Right People

Design an Engaging Ad

Manage Your Budget

Review and Improve

Promote

your B

usiness

1. Identify Your GoalsDefine what you want to promote (Page, Event, App, Website), and the goals you want to achieve

BUILD AWARENESSDrive sales GROW YOUR FAN BASE

1. Identify Your GoalsBuild awareness: Reach a large audience with a widely targeted ad campaign

Drive sales: Offer special deals and giveaways in your ad campaign to bring people into your store

Grow your fan base: Encourage people to like your Page by offering valuable benefits for engaging

HealthCare Example

Inside Apple

We got the answer to all your health concerns and questions. Get access to our free webinar on “How to stay healthy through the nature way”

2. Target the Right PeopleThink about the profiles (timelines) of the people you want to reach with your ads, and select criteria based on what your audience is interested in, instead of what they might be looking to buy.

2. Target the Right People You can Target by

Location, Language, Education and work Age, Gender, Birthday and relationship status Likes & Interests: Select Likes & Interests such as

"camping", "hiking", or "backpacking" instead of "tents" or "campers“

Friends of Connections Connections

2. Target the Right People

Location Reach Demographics

Keep an eye on your ad's estimate reach. Adjust your criteria to target a relevant audience while keeping estimated impressions

large enough to capture your full audience

3. Design an Engaging Ad

Visit your Ads Manager to update your ads regularly with new images and body copy to prevent them from going stale

Create multiple versions of your ads with different images and body copy to find out which combinations are most effective.

Include your business or Page name, a question, or key information in the title

Provide a clear action to take in the body copy, and highlight the benefits Use a simple, eye-catching image that is related to your body copy and

title Target different audiences to determine which groups are most responsive

to your ads

3. Design an engaging ad

This is How to Live

Everyone Deserves to be Healthy. Health Brings Happiness, Wealth, and Peace. Eat without compromise and stay healthy too

22,232 people are fans of Healthy America

4. Manage your budget

If one of your ads is getting higher impressions or clicks, make sure it is shown to more people by increasing its daily budget and bid price

Set a budget that will allow you to effectively reach your target audience, and check your campaign performance often.

CPC vs CPM : Determine if you want to pay on a cost-per-click (CPC) or cost-per-impression (CPM) basis

Daily Budget: Set the maximum amount you want to pay each day - once you hit your daily budget your ad will no longer show

Bid Price: Bid prices fluctuate often. Set a bid within or above the suggested range, and check your Ads Manager often to update it when the suggested range changes

4. Manage your budget

5. Review and Improve

Identify ads with the highest performance, and review their target audiences to determine which segments are most receptive to your message

Your Ads Manager offers detailed metrics and reports to help you improve your ad performance. Continue to check your Ads Manager after you launch your campaigns to create, edit, and optimize them.

Get basic data about your ads, such as impressions and clicks Learn about your audience's age, gender, and location at an aggregate

level View specific time periods to learn how your ad performance has evolved

5. Review and Improve

Lets see How to get started??

Go to http://www.facebook.com/ads/create/

GreatDoctorMarketing

Select your destination, it can either be your Facebook Page or an external URL

Type your website URL or landing page addresswww.greatdoctormarketing.com

Enter your company name or community name

GreatDoctorMarketing

Get your business interact with the consumer, tailor made marketing solutions for Health Care Businesses

Enter your product or service description here, Make sure that your idea is conveyed in the best way in a simple language

Great Doctor Marketing

Select your logo or picture

Targeting

You can refine by Country, State, City and even Zip and you will be shown the Estimated reach on the box above

You can further refine by age and demographicsYou can further narrow down by interests and likesSuppose you are a Pediatrician then your target customers are parents, Age group coud be between 23 and 40.

3. Campaigns, Pricing and Scheduling

Set your Budget and define your campaign here

See you soon

nishad4321@gmail.com Tweet: @thinkvisuals www.thinkvisuals.com