Facebook: Facebook Pages, Ads, and Viral Marketing

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Facebook: Facebook Pages, Ads, and Viral Marketing. Munindra Khaund, University of Illinois at Springfield. What is Social Networking?. - PowerPoint PPT Presentation


  • Facebook: Facebook Pages, Ads, and Viral MarketingMunindra Khaund, University of Illinois at Springfield

    ISAT Team, ITS, UIS

  • What is Social Networking?A social network service focuses on building online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others.


  • Why Social Networking for Non-Profits?Social networking platforms give nonprofits a forum for meeting like-minded organizations and potential supporters, and provide a medium for spreading their messages beyond the immediate community. Alan Rosenblatt Internet Advocacy Center**

  • What is Facebook?**Facebook gives people the power to share and makes the world more open and connected.

  • Social Media Sites**Source: Techcrunch

  • Unique Visitors**Source: Techcrunch

  • Facebook: Profile and PagesProfileCreate account and set up profileAdd pictureMake friendsInteractSettingsPagesVisible to everyoneUnlimited number of fansSend updates to all your fans**

  • Facebook: Profile**

  • Facebook: Safety FeaturesUser Profile InformationFor example - Facebook has user profile controllers in place so that members can choose what information they want or do not want to display to others. On Networking Sites, Learning How Not to Share Information SharingAdding Apps**

  • Facebook: SettingsFriendsSettingsHow to Friend Mom, Dad, and the Boss on Facebook...Safely**

  • Facebook: PagesProfiles that represent individual businesses:authors, events, organizations, product, brandBuild a communityAdd images and videosFans and supporters

    Tip: Keywords in the title of the page**

  • Facebook: Creating a PageWhat category your page falls intoDetails about the business or individualPublish your page

    KEYSMake it personalUpdate regularlyAdd photos, events, notes, video, wallPromote your page**

  • Facebook: Social AdsBusiness or brand - to promote a product or service100% branded by the advertiserLink to a page, application, or external website**

  • Facebook: Social Ads**

  • Viral MarketingMarketing messages passed on from one individual to another Hotmail"word-of-mouth," "creating a buzz," "leveraging the media**

  • Elements of Viral MarketingHotmail gave a product/serviceUsed existing networksTook advantage of networks and resourcesFriends and family could join easilyProduct/service scaled easily**

  • Viral Marketing Data70% of viral marketers report increasing brand awareness Jupiter Research87% of advertisers find interactive marketing more effective than traditional media Forrester Research86% predict social advertising to become even more effective, making it the single most promising advertising channel Forrester Research**

  • Facebook: User Data175 million users in Facebook45% of Facebooks US audience is 26yrs old or older.276% growth in 34-54 year old usersThe fastest growing segment in the US: Women over 55, up 175.3%.

    FacebookAverage user has 120 friends on the siteMore than 3 bn minutes spent on Facebook each day (worldwide)More than 15 mn users update their statuses at least once each dayMore than 3.5 mn users become fans of Pages each day


  • Facebook: Marketing Data175 million users in FacebookStable and trusted platformConnect with consumersParticipate in conversations**

  • Facebook: Higher Education Pages**

  • Facebook and Non-Profit OrganizationsACCION InternationalDoctors Without BordersHumane SocietyNPRPBSWorld Wildlife Fund

    2009 Nonprofit Technology ConferenceHow to Use Social Media for Social ChangeThe Facebook Marketing Toolbox


  • Facebook and AcademeThe Facebook Marketing ToolboxA Facebook App for Every Occasion Even RecruitingSocial Networking Websites and Teens: An OverviewAdults and Social Network WebsitesColleges and Universities Adopt Social Media to Recruit and Research Potential StudentsHow Not to Lose Face on Facebook, for ProfessorsOn Facebook, Scholars Link Up With Data