facebook ads - allegiant marketing group...facebook places ads within the stream of information...

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Facebook Ads


Customers will view your ads alongside of stories their friends, family and other things they care about seamlessly on both desktop & mobile


Why Facebook Ads?


§  Facebook claims to have 1.4 BILLION active users. §  900 Million users log in daily §  Average user spends 40 minutes per day on Facebook

Your client’s customers are on Facebook. §  Facebook is the #1 smart phone app. §  More People search for businesses on mobile than desktop

Why Facebook is Important


§  Multiple Formats

§  Extensive Targeting

§  A/B Testing Capabilities

§  Improve Video Reach/Views

§  Mobile Optimized

§  Insights

§  Cost Efficient

Facebook Ads are Powerful


Formats & Objectives


§  Page Post Engagement §  Page Likes §  Clicks to Website

§  Website Conversions §  App Installs §  App Engagements §  Event Responses §  Offer Claims §  Video Views §  Local Awareness §  Slideshows §  Carousel Ads §  Lead Ads

Formats & Objectives


§  Your clients will reach more people when you boost their posts §  Engagements include likes, comments, share and views (impressions).

Page Post Engagement – Boosting Posts


§  Connect your clients to the people who matter to their business §  Designed to increase users who “Like” to follow your client’s updates.

Page Likes Campaign


§  Send potential customers directly to your client’s landing page

Clicks to Website


§  Your clients can offer customer discounts or special deals.

§  You can decide how long the offer runs, who sees it, how many people can claim it and more.

Offer Claims


§  Feature your client’s videos and tell their story. §  Increase brand awareness by targeting customers who fit your client’s demographics.

Video Views


Carousel Ads §  Advertise multiple products, services or promotions without having to create

multiple ads. §  Tell a story that develops as users click through the carousel. §  They do not cost any more than single-image or video ads.


Extensive Targeting


§  Location §  Demographics §  Interests §  Behaviors §  Connections §  Custom Audiences

Targeting


Location §  Country §  City §  DMA §  Zip (Limit 15 zip codes)

Age

§  Any age brackets from 13-65+

Gender

§  Target only men, only women or both

Targeting


Interests §  Reach your audiences based

on things they’re interested in. Think about related topics to help increase your reach while targeting a relevant audience.

Behaviors

§  Reach people based on their purchase behaviors, device usage and more. For example, if your client is a non-profit, we can target people who’ve donated in to similar causes.

Targeting


Demographics §  Reach people beyond age and

gender such as life events and even schools they attend.

Connections §  Target people who have

already liked your client’s page and even friends of those who have liked your client’s page.

Targeting


Custom Audience §  Provide your client’s phone

numbers or email address you want to reach on Facebook

Lookalike Audiences

§  You and your client can find more people on Facebook who share traits – location, age, gender and interests, with an existing customer base, so ads reach more people who care about the business.

Custom & Lookalike Audiences


Testing & Optimization


§  More than 700 million people visit Facebook every day on phones and tablets. §  Ads are run along side of stories from friends and family. §  Facebook places ads within the stream of information people are viewing

already, so they’re more likely to see your clients ads.

Mobile Optimized


§  Facebook ads are run internally with the agency team

§  A/B split test creative and copy to ensure optimal results

§  A/B test markets, demographics, locations, interests and behaviors to make sure ads are only shown to people who are more likely to convert

A/B Testing


§  Our team provides full ad reporting so customers can see how their ads performed.

§  We provide recommendations while campaign is running to ensure results.

§  At the end of the campaign, we provide suggestions on potential future campaigns.

Full Analytics


Recap


Recap §  Mobile, Desktop and Right Rails Ads

§  Different Objectives

§  Extensive Targeting

§  Custom & Look Alike Audiences

§  A/B Tested

§  Cost Effective

§  Fully Managed In-House by our

Agency Team


Quote Request Info Client Name, Phone, & Email:

Social Network:

Link to Client's Social Network Page/Profile:

Budget Per Month: Start/End Date: Ad Objective:

Age Targets: Geo-Targets NO ZIPS - CITY/DMA ONLY!: Interest Targets:

facebook ads - allegiant marketing group...facebook places ads within the stream of information...

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