facebook infographic
Post on 14-Apr-2017
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Minimum SpendNo Minimum Spend
Cost per ClickGlobal average CPC = $.53
Cost per Impression$2.98 per 1,000 impressions
Sources: Facebook Pew Internet - January 2015
Clicks toWebsite
WebsiteConversions
PageLikes
VideoViews
ApplicationInstalls
ApplicationEngagement
LocalAwareness
EventResponses
Page PostEngagement
O�erClaims
Facebook ad products are o�ered by objective.
Newsfeed Ad Products
Single Image Carousel Video
GeographyConnections
LookalikeAudiences
KeywordBehaviors
Demographic
CustomAudience
Interests
Ad Products
66 PercentFemale
77 PercentMale
84% 18–29 y/o
60%50–64 y/o
45%65+ y/o
79%30–49 y/o
71% High school education or less
75% Some college
68% Bachelor’s +
Targeting Capabilities
1.4 BillionActive Users
890 MillionLog on Daily
9 Percentof all digital ad spending occurs on Facebook daily
Ad Pricing
75 Percentof users access via mobile
Channel DemographicsPercent of Online American Adults
FacebookPlatform at a Glance
Income Level
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