facebook infographic

1
Minimum Spend No Minimum Spend Cost per Click Global average CPC = $.53 Cost per Impression $2.98 per 1,000 impressions Sources: Facebook Pew Internet - January 2015 Clicks to Website Website Conversions Page Likes Video Views Application Installs Application Engagement Local Awareness Event Responses Page Post Engagement Offer Claims Facebook ad products are offered by objective. Newsfeed Ad Products Single Image Carousel Video Geography Connections Lookalike Audiences Keyword Behaviors Demographic Custom Audience Interests Ad Products 66 Percent Female 77 Percent Male 84% 18–29 y/o 60% 50–64 y/o 45% 65+ y/o 79% 30–49 y/o 71% High school education or less 75% Some college 68% Bachelor’s + Targeting Capabilities 1.4 Billion Active Users 890 Million Log on Daily 9 Percent of all digital ad spending occurs on Facebook daily Ad Pricing 75 Percent of users access via mobile Channel Demographics Percent of Online American Adults Facebook Platform at a Glance Income Level

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Page 1: Facebook Infographic

Minimum SpendNo Minimum Spend

Cost per ClickGlobal average CPC = $.53

Cost per Impression$2.98 per 1,000 impressions

Sources: Facebook Pew Internet - January 2015

Clicks toWebsite

WebsiteConversions

PageLikes

VideoViews

ApplicationInstalls

ApplicationEngagement

LocalAwareness

EventResponses

Page PostEngagement

O�erClaims

Facebook ad products are o�ered by objective.

Newsfeed Ad Products

Single Image Carousel Video

GeographyConnections

LookalikeAudiences

KeywordBehaviors

Demographic

CustomAudience

Interests

Ad Products

66 PercentFemale

77 PercentMale

84% 18–29 y/o

60%50–64 y/o

45%65+ y/o

79%30–49 y/o

71% High school education or less

75% Some college

68% Bachelor’s +

Targeting Capabilities

1.4 BillionActive Users

890 MillionLog on Daily

9 Percentof all digital ad spending occurs on Facebook daily

Ad Pricing

75 Percentof users access via mobile

Channel DemographicsPercent of Online American Adults

FacebookPlatform at a Glance

Income Level