expanding into mainland china

branding & marketing

Expanding Into Mainland ChinaAshley Galina Dudarenok

creative marketing solutions for China.

2005ChongQing

32,000,000 people

5th most pollutedVehicle production

MotorcyclesHot Pot

www.alarice.com.hk

The Myths

creative marketing solutions for China.www.alarice.com.hk

RichHot Market

Chinese SpendersStable political system

Now they “think like us”

Equal SocietyOne child policy

Low WagesLack Creativity

Copycats

creative marketing solutions for China.www.alarice.com.hk

Know your Pandas

creative marketing solutions for China.www.alarice.com.hk

Sophisticated Consumers

Unique TastesMarket Segmentation

Dynamic MarketBusiness PhilosophyAll Things PossibleGuanxi’s Thriving

creative marketing solutions for China.www.alarice.com.hk

What do they Want

creative marketing solutions for China.www.alarice.com.hk

Eat

Quality over QuantityGuilt-Free Products

Healthy GoodsWomen and Children

Status Enhancers

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Make it Bigcreative marketing solutions for China.www.alarice.com.hk

1.

2.

3.

4.

5.

6.

clearly defined

suiting needs

quality

easy to use

safety

consistency

Established Firms // Startups

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Marketing Channels

creative marketing solutions for China.www.alarice.com.hk

WEBSITE

MEDIA&

PRESS

ADVER-TISING

CELEBRITYENDORESMEN

T

BLOGGERS

ONLINESOCIALMEDIA

EXHIBITIONS&

EVENT

MARKETINGMATERIALS(POINT OF

SALES)

SEARCHENGINE

OPTIMIZATION

(SEO)

RELATIONSHIP

BUILDING

exposure toadvertising

91%television

37%newspaper/magazine

36%in-store

28%Internet

creative marketing solutions for China.www.alarice.com.hk

QQTaoBao

WhiteCat Detergent999

TsingdaoAnta Sports

KFCOmega

UnileverL’Oreal

creative marketing solutions for China.www.alarice.com.hk

Stay in Touch

Ashley G Dudarenok

Tel: 3563 7723Email: galina@alarice.com.hkWebsite: www.alarice.com.hk

creative marketing solutions for China.www.alarice.com.hk