expanding into mainland china
TRANSCRIPT
branding & marketing
Expanding Into Mainland ChinaAshley Galina Dudarenok
creative marketing solutions for China.
2005ChongQing
32,000,000 people
5th most pollutedVehicle production
MotorcyclesHot Pot
www.alarice.com.hk
The Myths
creative marketing solutions for China.www.alarice.com.hk
RichHot Market
Chinese SpendersStable political system
Now they “think like us”
Equal SocietyOne child policy
Low WagesLack Creativity
Copycats
creative marketing solutions for China.www.alarice.com.hk
Know your Pandas
creative marketing solutions for China.www.alarice.com.hk
Sophisticated Consumers
Unique TastesMarket Segmentation
Dynamic MarketBusiness PhilosophyAll Things PossibleGuanxi’s Thriving
creative marketing solutions for China.www.alarice.com.hk
What do they Want
creative marketing solutions for China.www.alarice.com.hk
Eat
Quality over QuantityGuilt-Free Products
Healthy GoodsWomen and Children
Status Enhancers
creative marketing solutions for China.www.alarice.com.hk
Make it Bigcreative marketing solutions for China.www.alarice.com.hk
1.
2.
3.
4.
5.
6.
clearly defined
suiting needs
quality
easy to use
safety
consistency
Established Firms // Startups
creative marketing solutions for China.www.alarice.com.hk
Marketing Channels
creative marketing solutions for China.www.alarice.com.hk
WEBSITE
MEDIA&
PRESS
ADVER-TISING
CELEBRITYENDORESMEN
T
BLOGGERS
ONLINESOCIALMEDIA
EXHIBITIONS&
EVENT
MARKETINGMATERIALS(POINT OF
SALES)
SEARCHENGINE
OPTIMIZATION
(SEO)
RELATIONSHIP
BUILDING
exposure toadvertising
91%television
37%newspaper/magazine
36%in-store
28%Internet
creative marketing solutions for China.www.alarice.com.hk
QQTaoBao
WhiteCat Detergent999
TsingdaoAnta Sports
KFCOmega
UnileverL’Oreal
creative marketing solutions for China.www.alarice.com.hk
Stay in Touch
Ashley G Dudarenok
Tel: 3563 7723Email: [email protected]: www.alarice.com.hk
creative marketing solutions for China.www.alarice.com.hk