exotic travels

Tourism

“the temporary movement of people to destinationsoutside their normal places of work and residence, theactivities undertaken during their stay in thosedestinations and the facilities created to care to theirneed.”

(Mathieson & Wall, 1982)

Three ‘S’ of Tourism

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Exotica Travels

• Intermediary between the travel industry and traveler

• As a broker between the traveler and hotels, car rentals, and tourcompanies

Objectives

• Continuously provide enjoyable quality excursions on time and onbudget

• Develop enthusiastically satisfied customers all of the time

• Establish a market presence that assures short-term and long-termprofitability, growth and success

• We are fully committed to supporting growth and development in thetourism and overall economy of Nepal

• Contribute positively to our community and our environment

Keys to Success

• Excellence in fulfilling the promise

• Timely response to customers’ requests

• Solid and fruitful strategic alliances

• Marketing know-how

Strategy and Implementation

• Focus on local market, expanding into the regional market as time progresses

• Aim will be instill awareness and confidence in our services

• Build image and awareness through consistency and distinctive in our service provision

• Differentiating the service from our competitors

SWOT Analysis

• Strengths

• Diversified client base

• Combination of skills in employees

• Extensive advertising and marketing

• Weaknesses

• Lack of reputation

• Limited financial base

• Lack of clear strategic allies

SWOT Analysis

• Opportunities

• Subsidies

• Growth of tourism

• International tourism trends

• Threats

• Established travel agencies

• New marketing strategies

Company Locations and Facilities

• Traffic Chowk, Butwal

• 24*7 on-call services center

• Certified Ground Operators and Excellent Tour Guides

• Flexibility

• Inbound tours

• Outbound tours

• Ticketing

• Visa

Arrangements

• Air tickets

• Hotel Accommodation

• Transportation

• Restaurants

• Guides

• All tour arrangement

Pricing Strategy

• Penetration Pricing

Promotion Strategy

• Advertisement via local newspaper, brochures

• Direct Marketing via telemarketing

• Internet Marketing via pop-ups, social media pages and websites

• Ambient Advertising

Control

• Tracking and follow-up

• Market segment focus

• Customer Follow-up

Thank Youwww.exoticatravels.com

*Imaginary Company