exotic travels

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Post on 28-Jan-2018

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  1. 1. Tourism the temporary movement of people to destinations outside their normal places of work and residence, the activities undertaken during their stay in those destinations and the facilities created to care to their need. (Mathieson & Wall, 1982)
  2. 2. Three S of Tourism Next Slide-
  3. 3. Exotica Travels Intermediary between the travel industry and traveler As a broker between the traveler and hotels, car rentals, and tour companies
  4. 4. Objectives Continuously provide enjoyable quality excursions on time and on budget Develop enthusiastically satisfied customers all of the time Establish a market presence that assures short-term and long-term profitability, growth and success We are fully committed to supporting growth and development in the tourism and overall economy of Nepal Contribute positively to our community and our environment
  5. 5. Keys to Success Excellence in fulfilling the promise Timely response to customers requests Solid and fruitful strategic alliances Marketing know-how
  6. 6. Strategy and Implementation Focus on local market, expanding into the regional market as time progresses Aim will be instill awareness and confidence in our services Build image and awareness through consistency and distinctive in our service provision Differentiating the service from our competitors
  7. 7. SWOT Analysis Strengths Diversified client base Combination of skills in employees Extensive advertising and marketing Weaknesses Lack of reputation Limited financial base Lack of clear strategic allies
  8. 8. SWOT Analysis Opportunities Subsidies Growth of tourism International tourism trends Threats Established travel agencies New marketing strategies
  9. 9. Company Locations and Facilities Traffic Chowk, Butwal 24*7 on-call services center Certified Ground Operators and Excellent Tour Guides Flexibility Inbound tours Outbound tours Ticketing Visa
  10. 10. Arrangements Air tickets Hotel Accommodation Transportation Restaurants Guides All tour arrangement
  11. 11. Pricing Strategy Penetration Pricing
  12. 12. Promotion Strategy Advertisement via local newspaper, brochures Direct Marketing via telemarketing Internet Marketing via pop-ups, social media pages and websites Ambient Advertising
  13. 13. Control Tracking and follow-up Market segment focus Customer Follow-up
  14. 14. Thank You www.exoticatravels.com *Imaginary Company