everything you need to know about internet marketing

Everything you need to know about Internet Marketing

Presented by: Darren PaceMarketing Director atInternational Training

linkedin.com/in/darrenpace

darren.pace@tdisdi.com

tdisdi.com/dema/internetmarketing

An introductory look at

Did You Know?• Companies that blog generate 67%

more leads than those that don’t• 75% of users never scroll past the 1st

page of the search results• Content with visuals get 94% more

views over those without an image.

• 81% of people research online before making big purchases

How many are marketing professionals?

How many of you blog?

Who is already marketing online?

Start NOW if you don’t

192………...………Months832…………………Weeks

5,840………...………..Days

140,160…….….…….Hours8,409,600…..….

…..Minutes

Spent Marketing Online

16Years

6 core stages of an internet marketing plan

1. Create a Keyword Strategy2. SEO – Optimize your website to get found3. Create Exceptional Content4. Promote with Blog, Email and Social5. Convert traffic to leads and leads to customers6. Analyze and Refine

Topics to be covered

Keyword Strategy

Create a relevant1

If you wanted to boil internet marketing down to single starting point, keywords are it.

“Keywords

Keywords~ Hubspot ~

How to Create a Killer Keyword List

Keywords

• Aim for Keywords that match the problems for which your customers are search for solutions

• Forget about General Words, such as “Scuba Diving” or “Scuba Equipment”. They are very competitive and hard to rank for

• Instead, choose less competitive keywords, like “Scuba Diving Miami”. These are referred to as “long tail keywords”.

Google Keyword Planner

2 Optimize your site

The SEO Basics

SEO

• Meta Data (keywords, titles and descriptions)

• Website Architecture (directories and url’s)• Exceptional Content (Get links)

Know this…

SEO

There are 101 things to do to improve SEO, but if you just focus on creating content that brings value, you will win.

Create Great Content

3

Create Great Content

Produce Great Content• Educates• Informs• Entertains

Create Great Content

Let’s take a look at some examples from

SDI TDI ERDI

Finning Techniques (Videos)

Create Great Content (Educational)

A local diving hot spot

Create Great Content (Informative)

The P-Valve Struggle

Create Great Content (Entertaining)

Content Promotion

1. Blog2. Social3. Email

4

Content Promotion - Blog

Content Promotion - Facebook

Promotion

Content Promotion - Email

Conversions5

Convert traffic to leads and leads to customers

People are visiting your site, but those visits aren’t leading to new customers. What to do?”

Convert traffic to leads and leads to customers

simple: focus on the conversion. Let’s take a look at a sample lead conversion page

Convert traffic to leads and leads to customers

The Dive Site that always produces

Local J is a spectacular site because it always has big action. Come Dive it!

Yes! I want to go diving

Analyze and refine

6

Analyze and Refine

So, how do you analyze and refine your Internet Marketing Strategy?

Analyze and Refine

• Implement an analytics program• Identify Opportunities to Improve

• Set Metrics for Success

a. Website Trafficb. Leadsc. Customers

• Measure and Evaluate

Summary

7

1. Create a Keyword Strategy2. SEO – Optimize your website to get found3. Create Exceptional Content4. Promote with Blog, Email and Social5. Convert traffic to leads and leads to customers6. Analyze and Refine

Topics that we covered

Tackle each tactic step by step to make internet marketing more manageable.

Conclusion

GET A FREE MARKETING ASSESSMENTWondering if you have a solid web presence? Find out in a custom digital marketing assessment from International Training Marketing Team.

Questions?8

THE END