ethos pathos logos- claim argument

Ms. A. RodriguezBronx International High School

Demo Lesson

How can we effectively communicate a position, claim, argument or idea visually?

CCSS.ELA-Literacy.WHST.11-12.1.bDevelop claim(s) and counterclaims fairly and thoroughly, supplying the most relevant data and evidence for each while pointing out the strengths and limitations of both claim(s) and counterclaims in a discipline-appropriate form that anticipates the audience's knowledge level, concerns, values, and possible biases.CCSS.ELA-Literacy.WHST.11-12.7Conduct short as well as more sustained research projects to answer a question (including a self-generated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of the subject under investigation.CCSS.ELA-Literacy.WHST.11-12.8Gather relevant information from multiple authoritative print and digital sources, using advanced searches effectively; assess the strengths and limitations of each source in terms of the specific task, purpose, and audience; integrate information into the text selectively to maintain the flow of ideas, avoiding plagiarism and overreliance on any one source and following a standard format for citation.CCSS.ELA-Literacy.WHST.11-12.9Draw evidence from informational texts to support analysis, reflection, and research.CCSS.ELA-Literacy.W.11-12.6Use technology, including the Internet, to produce, publish, and update individual or shared writing products in response to ongoing feedback, including new arguments or information.

Common Core Standards Addressed in the full unit

Do Now: Rank the issues belowfrom 1-10 in the order of importance to you.

❏ Community/services/cultural events❏ Public health/drug abuse❏ Homelessness❏ Youth employment/Youth services/LGBTQ youth programs❏ Bullying/Youth violence❏ Prejudice/Racism/Discrimination❏ Animal abuse/animal shelters❏ Elderly services/Housing/Food❏ Crime and safety/Police Brutality❏ Education/Funding/Reform❏ Public parks/Nature/Environmental Issues

Before we begin: check the words you know or have heard before, jot down what you don’t know

❏ Claim❏ Counterclaim❏ Argument❏ Thesis❏ Point❏ Evidence❏ Statistics❏ Challenge❏ Authority

❏ Support❏ Rhetoric❏ Ethos❏ Logos❏ Pathos❏ Image❏ Quote❏ MLA Citation❏ Reference

Terms to know Rhetoric: the art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques.

Quote MemeWhat is message of this meme?Can you identify ethos, pathos and logos?How do the elements combine to communicate the message?

Paragraph What elements do you recognize?What is the message of this meme?

ApplicationCan you break down the following memes?

Don’t forget the terms we reviewed before!❏ Claim❏ Counterclaim❏ Argument❏ Thesis❏ Point❏ Evidence❏ Statistics❏ Challenge❏ Authority

❏ Support❏ Rhetoric❏ Ethos❏ Logos❏ Pathos❏ Image❏ Quote❏ MLA Citation❏ Reference

Activity: Designing an issue related memeGo back to the issues you chose for the Do Now, choose one.On the computer screen handout, design a meme that uses ethos, pathos, and logos. Use a picture included, or draw your own.Include a “challenge”, to sign a petition, donate to a charity fund, contact government, or change a habit.

Criteria 4 3 2 1

Issue/ Follows task

Issue is from list, is clearly identifiable, includes all elements follows directions

Missing 1 Missing 2 Missing 3

Content contains a visual, communicates ideas with well chosen language, includes a challenge to reader

Missing 1 Missing 2 Missing 3

Rhetoric Contains Ethos, Pathos and Logos, is convincing or provocative, stimulates action

Missing 1 Missing 2 Missing 3

Total

Issue Meme Rubric

Extension

Infographics for Projects

http://www.schrockguide.net/infographics-as-an-assessment.html

http://www.easel.ly/