emerging technology. innovation. durchstarten. mobile. advantage. know-how. namics

Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How. Namics.

Dr. Thomas Sammer. Senior Consultant. Berlin, 5. Mai 2014

Namics.

Fullservice. Digitalagentur.

Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.

Frankfurt

München

St.Gallen Zürich

454 Mitarbeiter

Hamburg

26 Partner

56m CHF

1995

Namics.

Geschäftsfelder.

Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.

Communications Content Management & Applications

Mobile Business Solutions

Commerce

Collaboration

Apps

Apps Nat

ive

App

licat

ions

Device API

Native Application

Web

App

licat

ions

Mobile Browser

Web Code

Hyb

rid A

pplic

atio

ns

Device API

Native Container

Web Code

Apps Oculus Rift Moto 360

In-Car Television

...

Namics.

Angebot. Innovate. Create. Define. Deploy. A-Z.

Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.

Strategie Konzept Betrieb

& Analytics

Ideation Implementierung

Testing

Today’s Focus

Namics.

T

Create. Interdisciplinary. Success. Together.

Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.

MOBILE TECHNOLOGY Native Apps Hybrid Apps Web Apps

MOBILE CONSULTING Mobile Strategy Marketing Project Management

MOBILE USER EXPERIENCE Interaction Design Prototyping Visual Design IX

C

Namics.

Fokus

Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.

Namics.

Fokus

Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.

Namics.

Fokus

07.05.14 Mobile. Flughafen. Innovation. Web. Native

Namics. 07.05.14 Mobile. Flughafen. Innovation. Web. Native 12

Namics. 07.05.14 Mobile. Flughafen. Innovation. Web. Native 13

Namics.

Mobile. Kunden.

Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.

Namics.

UBS. Financial Health Check.

Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.

Namics.

UBS. Mobile Banking App 3-0.

Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.

and now…

Innovation

Bildquelle: Namics

Innovation

Bildquelle: http://estimote.com/

Internet

Welcome Desk

M. Maier

History Profile

Wer hat iBeacons. •  20 Mayor League

Baseball Stadien •  Macy‘s •  Apple Stores

Bildquelle: hashslush.com

Namics.

Kontext. Push. Action.

à  Kontextbezogene Push-Nachricht

§  Nur im Stadion

§  Nur in der Filiale etc.

à  Aktion auslösen

§  CRM-Profil öffnen

§  Benachrichtigung auslösen etc.

à Nutzen

§  Richtige Zielgruppe

§  Richtige Zeit

§  Richtiger Ort

Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.

Richtiger Kontext!

Innovation

Bildquelle: Google

Bildquelle: http://www.journaldugeek.com/

Bildquelle: www.businessinsider.com

Bildquelle: www.lemondeinformatique.fr

Bildquelle: www.engadget.com

Bildquelle: businessinsider.com

Namics.

Inside. Glass. Timeline Card.

Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.

Namics.

User Acceptance. Wearable. Namics.

Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.

Quelle: Forrester Research, Inc.

Namics.

The Wearable OS. Android Wear.

Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.

Quelle: developer.google.com

Namics.

The Wearable OS. Android Wear.

Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.

Quelle: developer.google.com

Innovation

Bildquelle: Oculus Rift

Bildquelle: Oculus Rift

Bildquelle: Namics

Bildquelle: Oculus Rift

Bildquelle: Oculus Rift

Bildquelle: Oculus Rift

Bildquelle: Oculus Rift

Bildquelle: Wikimedia

Bildquelle: hilbersinc.com

Namics.

Summary.

Die

ses

Jahr

N

ächs

tes

Jahr

+3

Jah

re

Hohe Business- Relevanz

Business- Relevanz

Business- Relevanz

Beobachten, Business-

Relevanz für Spezialfälle

Namics.

Danke!

Namics.

Kontakt. Mobile. Namics.

Emerging Technology. Innovation. Durchstarten. Mobile. Advantage. Know-How.

Dr. Thomas Sammer Senior Consultant Mobile Business Solutions +41 79 946 74 07 thomas.sammer@namics.com Twitter: @thfs