emarketing best practices for continuing education and workforce development

It’s not just about your website…It’s about your web strategy.

eMarketing Best Practices for Continuing Education and Workforce

Development

Webinar by Intelliworks, WorkSmart eMarketing, and Virginia Western

Community College

Agenda

• Introduction• Statistics and Trends• The Case for eMarketing• eMarketing Techniques• Case Study – Corporate College (division of Tri-C)• Final Thoughts

Statistics & Trends

• Community College Trends– Budgets going down– Enrollment going up– Administrators are primarily baby boomers

Statistics & Trends

• Social media trends– Facebook over 100M, $10B value– A blog is created every half second– Over 150K videos uploaded to YouTube every day

What the heck is Web 2.0?

eMarketing Benefits

• Easy to use• Easy to quantify• Easy to customize• Easy to interact with users• Time Efficient• Cost efficient• High Return on Investment

Create your Marketing System

Traditional Marketing & CRM

• Track your customers!• Make phone calls• Network around the region• Leverage PR department• Traditional collateral– Postcards– Flyers– Brochure

eMarketing Best Practices - Microsite

1.) Make it EASY to buy2.) ENGAGE your users

3.) Make sure you GET their email

eMarketing Best Practices – Email

1. Focus on users needs (80%/20%)2. Have a call to action3. Track results and follow-up

eMarketing Best Practices – SEM

1. Use title tags2. Key in to your keywords3. Inbound links!

Use Social Media

Corporate College – Results

• Monthly Email Newsletter– Subscriptions from ~1000 -> ~3000– Average open rate 28% (CTR 3%)

• Microsites– More than 5000 unique visitors since February ‘07– Time on site > 3 minutes, 3.5 pages per visit

• Online videos– More than 50 videos online– Over 2000 plays, 13.8K minutes downloaded

More Resources

• Anything and everything you need is online• Monthly Online Webinars• Monthly newsletter (Starts January ‘09)• Austin Texas eMarketing Events (1/28/09)

It’s not just about your website…It’s about your web strategy.

Thank you!

Brad KleinmanBrad@WorkSmart-eMarketing.com