efinancials 2011 - jeroen tjepkema - measureworks

@je

roen

tjepk

ema

ww

w.

.nl

Man

agin

g th

eM

obile

Exp

erie

nce

Emer

ce e

Fina

ncia

ls, 3

Nov

embe

r 201

1

Mob

ile b

rings

HIG

H e

xpec

tatio

ns

Q: C

an u

sers

per

form

tran

sact

ions

in th

e m

obile

con

text

?

Q: C

an u

sers

per

form

tran

sact

ions

in th

e m

obile

con

text

?

Unde

r tim

e pr

essu

re

Q: C

an u

sers

per

form

tran

sact

ions

in th

e m

obile

con

text

?

Unde

r tim

e pr

essu

re

Whi

le o

n th

e m

ove

Q: C

an u

sers

per

form

tran

sact

ions

in th

e m

obile

con

text

?

Unde

r tim

e pr

essu

re

Whi

le o

n th

e m

ove

Ofte

n on

e ha

nded

Mob

ile C

omm

erce

?

Did

you

eve

r buy

via

mob

ile?

14

86

NoYe

s

Sour

ce: d

ata

from

Net

herla

nds

via

,

0255075100

Neth

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King

dom

Unite

d St

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d no

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earc

h via

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ile

Fina

ncia

ls: B

row

sing

, not

buy

ing

Sour

ce: d

ata

from

Net

herla

nds

via

,

051015202530

6

21

12

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ce: d

ata

from

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herla

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4: M

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text

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text

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t we

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ques

tions

?M

: jtje

pkem

a@m

easu

rew

orks

.nl

T: @

jero

entje

pkem

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: ww

w.m

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orks

.nl