e-pro workshop
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- 1. E-PRO WORKSHOP Presented by: Certified e-PRO Trainer,Sharon Koziel, CRS,e-PRO www.EducationPlus.biz Welcome To The
2. Partnering in Your Success!
- Superior Home Warranty Coverage
- Caring Service
- Marketing Support
3. Intro
- E-PRO Workshop
- Internet Education
- Searching:
- real estate, California310,000
- real estate, California5,260,000
As the percentage of real estate transactions that begin on the Internet rockets through 82% Source: NAR, (on its way to 90%+) it is clearer than ever that you need a strong array of tools to stake your claim to your part of that bounty. 4. NARS e-PRO CERTIFICATION COURSE FOCUS
- Getting connected creating an Internet Presence
- E-mail communication and marketing.Mastering e-mail software to be your tool
- World Wide Web learn advantages of web-marketing plan.Use web to publish valuable information.Search engines, blogs, etc.
- Ancillary technology PDAs, digital camera, virtual tour,personal technology plan of action
5. National Association of REALTORS CIPS 6.
- Taught online
- Teaches to all levels
- 6 Month Enrollment (an extra 2 months today)
- No Annual Fee
- Lifetime Access to e-PROCommunity
- 12 CE Credits Through CAR
- CE.eProNAR.com
7. INTERNET AND YOU
- Internet Savvy?
- Have a website?
- An e-mail powerhouse?
- Have a websiteplanfor your website?
- Have a blog?
8.
- For many industries and businesses,
- Technology and the Internet created aParadigm Shift
- AFundamentalChange of the Rules
9.
- Paradigm Shift
- When aParadigm Shifts , everyone goes back to Zero.
- Your past success guarantees nothing when aParadigm Shifts
10.
- Its the little things that make a difference
- Differentiate yourself from your competition
- Integrating technology into what you are already doing
- Develop aDomain Name Marketing System
- Contacts Create Contracts
Themes 11.
- Vision
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- Long Range (Strategic Plan)
- Business Plan
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- Technology Plan
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- Marketing Plan
-
- Web Site Plan
Create a Plan 12.
- Identify your Audience(s)
- Content of value to your audience(specific)
- Web site publishing Tool
- Drive Traffic
Web Site Plan 13.
- Customer Service
- Ease ofUse
- Up Time
Web Host Check Lists 14. YOUR IRRESISTABLE WEB OFFER
- How do you keep someone atyoursite?
-
- Whats the thing of value that engages them?
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- Special reports?Ho, hum.
-
- Interactive content AgentHome
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- What piece of info, or document, or item is extremely valuable to your visitor?Incentive?
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- Target market?
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- Offer a ListingBook account to everyone
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- http:// www.mycorona.listingbook.com /(Member Benefit of your local MLS and your local Association)
15. NINE INTERNET PLANNING PRIORITIES
- Get your own domain name
- Get a full-featured e-mail account
- Create a permanent e-mail address
- Pick the best broadband option in your area
- Learn and use more of the functionality of your e-mail software
16. PLANNING PRIORITIES contd
- Build your e-mail address book
- Create your web site strategy and web marketing plan
- Examine web options and budget for them.
- Make your web site decision and make sure you measure results.
- (from Saul Klein, of Internet Crusade, creators of e-PRO certification of NAR Saul is one of the top 25 most influential people in real estate and the CEO of Internet Crusade and Point2Agent)
17. Marketing Plan 18. Marketing
- Conventional side
- Internet side
- Tie them together
19. Domain NameMarketing System Put Your Name in Front of People 20. Personal Branding 21. Real Estate is aMe Too Business
- Place in MLS
- Lock Box
- Sign
- Classified Ads
- Open House
22.
- Enhance Technology Proficiency
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- E-mail Efficiency
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- Web Efficiency
- Become e-PRO Certified - Differentiation
- Become part of the e-PRO Support and Referral Network
Benefits of 23. CONSUMERS:
- Will have confidence you take the connected consumer seriously.
- Will have confidence you will meet their online needs.
- Will appreciate your interest and ability in using the Internet.
- Will have ability to link to a special web page explaining whate-PROCertification means to them, the online clients.
- Will have confidence you take the connected consumer seriously.
- Will have confidence you will meet their online needs.
- Will appreciate your interest and ability in using the Internet.
- Will have ability to link to a special web page explaining whate-PROCertification means to them, the online clients.Personal page
24. Module 1
- Domain Hosting
- E-mail Hosting
- Web Site Hosting
Internet Hosting Understanding the Miracle of the Internet 25. Domains: Internet Addresses
- Top Level Domain
- .com
- Second Level Domain
- You.comkoziel.com
- Third Level Domain
- SOLD.Koziel.com
- UnderContract.Koziel.com
26. Domain Name Marketing System
- Second Level Domain
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- Web Addresswww.koziel.com
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- E-mail Address[email_address]
- Third Level Domains
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- Deep Linkingwww.ForSale.koziel.com
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- Links to other web serviceswww.ListingBook.Koziel.com www.Lowes.koziel.com
- Multiple e-Mail Addresses
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- Ad Tracking
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- E-mail Management
27. For Sale Old Town Realty (555) 444-4545 For More info: http://455 NobeSt.Koziel.com 28. For Sale Old Town Realty (555) 444-4545 http://UnderContract.Koziel.com http://SOLD.Koziel.com 29. Lowes.Koziel.com 30. Its the little things that make a difference
- Use Upper and
- Lower Case
31. Its the little things thar make a difference
- Use Upper And Lower Cases
- firstnamelastname.com
- FirstNameLastName.com
- jimshead.com
- JimShead.com
- generhoads.com
- GeneRhoads.com
32. XXX - Rated
- whorepresents.com
- WhoRepresents.com
- expertsexchange.com
- ExpertsExchange.com
33.
- E-mail Communication and Marketing
- Become an e-mail Powerhouse
Client Side Server Side Module 2 34.
- Software on Your Computer
Client Side
- Change your return address
- Keep your Inbox Below 20 Messages
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- Create Folders
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- Create Rules
- Automate your Signature (Does not have to be a signature)
35. Thank You Signature
- Dear Mary,
- Congratulation for taking the first step in becoming an ePRO real estate professional.I have found this designation to be a great asset.Please remember to sign up for your free website.You will get three month to test drive thefull-featured Point2 Standard site with no obligation to purchase or even supply a credit card and then a fee of only $9.95 if you continue to use the site.
- Sign up today at http://sharonkoziel.internetcrusade.com/
- Sharon Koziel, CRS,e-PRO
- REALTOR, Certified WINForms & e-PRO Trainer
- 800-394-3444 / 951-751-6011
- www.EducationPlus.biz
36. Signature Should Include:
- Name
- Title
- E-mail Address
- MailTo:You@You.com
- Web Site Address: URL
-
- http://Association.com
- Auto Responder
- MailTo:CodeOfEthics@Association.com
- Phone/Fax Number
37.
- E-Mail Forwarding
- [email_address] goes[email_address]
- E-Mail Hosting
Server SideE-mail Services 38. Permanent E-mail Address #1Web Presence http://YourName.com #2E - mail Presence [email_address] Internet Marketing Presence 39. E-mail Forwarding E-mail Host AOL [email_address] AOL New Temporary E-mail Address[email_address] 40.
- Unlimited E-mail Addressing:
- [email_address]
- [email_address]
- Email Plus Can be purchased at:
- http://sharonkoziel.internetcrusade.com/
41.
- Real Estate Book
- Homes and Land
- Harmon Homes
Unlimited [email_address] [email_address] 42. 43. http://sharonkoziel.certifiedeprotrainer.com 44.
- WWW Marketing, Publishing, Service and Support
1. Identify your Audience(s) 2. Content of value to your audience (specific) 3. Web site publishing Tool 4. Drive Traffic (Blogs, Networks) Module 3 Web Site Plan 45.
- Community Expert
-
- RealTownBlogs.InternetCrusade.com
- Publish Information for Club, Church, Little League, etc
Blogs for Fun and Profit 46. BLOGS = Weblogs
- Frequent personal comments in an online diary/journal
- Sharing ideas and learning from other professionals
- www.Activerain.comhas more than 70,000 members Realtors, mortgage people, appraisers
- A source of referrals and advice from other Realtors
47.
- Web site publishing Tool
http://Point2Agent.InternetCrusade.com 48. Social networking
- Mirrors the circle of people you know
- Sharing content online, e.g., photos, videos, music
- For Realtors,www.Realtown.comgets 100 new members a day and has over 4000 members currently
- www.LinkedIn.comis for individuals with similar professional interests, e.g., insurance, real estate, mortgage banking, inspectors, etc.
49. Social Networking
- By 2010 GenY will outnumber
- BABY BOOMERS
- 96% of them have joined a social media
- 1 out of 8 couples married in the U.S. last year met via social media
50.
- To Reach 50 Million Users
- Radio = 38 Years
- TV= 13 Years
- Internet = 4 Years
- IPOD= 3 Years
- FACEBOOK added 100 Million users in less than 9 Months!
- If FACEBOOK were a country it
- would be the worlds 4 thlargest
- Fastest segment on FACEBOOK
- 55-65 Year Old Females
51. SOCIAL NETWORKING orWeb 2.0Check these out:
- Zolve.com Zolve.com allows agents to network, blog, assign ratings, create and accept digital contracts for r.e. transaction services
- More: ActiveRain,BeatYouThere, Listolia, RealtorClix, Trulia Voices, Zillows Home Q&A., FaceBook
- And for the consumer:www.ChoiceA.com , a free alternative to the MLS.
52.
- Putting the Internet and Technology to Work for You
- Plan of Action
- Virtual Community
Module 4 53. 54. e-PRO MEMBER BENEFITS
- Large referral base
- You stand out from your competition
- You stay connected with the internet consumer
- Youll be connected to a huge base of real estate professionals who help with problems, questions, opinions
- Youll enhance your proficiency in technology
- Youll avoid overspending on technology
55. TOP REASONS TO SIGN UP
- You have 6 months to complete it + 2 months extra today.
- Done at your convenience a.m. or p.m.
- Time to complete = 26-35 hours
- No annual dues
- $25 discount off todays registration
- Its an elective for other NAR Designations (ABR, CRS,etc)
- In your marketing it makes you different than the rest.
- The agent next to you does or doesnt have it.If they do, you need it; if they dont, differentiate yourself.
- CA will give you 12 hours of CE Credit
56. How Do you Begin? 57.
- Visit:http:// sharonkoziel.certifiedeprotrainer.com /
- TRAINER CODE3947
- Register for $359
- Get Special Pricing today
- Cash/Checks/Credit
58. 59. is a Differentiator 60. FREE website
- In appreciation for you attending this workshop, the NAR and Internet Crusade would like you to have a Free website for 3 months. Continue @$9.95 p/mo.
- Go to:http://SharonKoziel.InternetCrusade.com
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- Click on SECOND button =Website
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- Its a standard, full-featured website powered by Point2Agent.com, easy to use and customize, and free hosting.
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- Free web page for every listing, multiple pictures
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- Free uploading of virtual tours
61. Sign Up Today You Cant Afford Not To 62. Questions???? www.EducationPlus.com
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