1. E-PRO WORKSHOP Presented by: Certified e-PRO Trainer,Sharon Koziel, CRS,e-PRO www.EducationPlus.biz Welcome To The

2. Partnering in Your Success!

Superior Home Warranty Coverage

Caring Service

Marketing Support

3. Intro

E-PRO Workshop

Internet Education

Searching:

real estate, California310,000

real estate, California5,260,000

As the percentage of real estate transactions that begin on the Internet rockets through 82% Source: NAR, (on its way to 90%+) it is clearer than ever that you need a strong array of tools to stake your claim to your part of that bounty. 4. NARS e-PRO CERTIFICATION COURSE FOCUS

Getting connected creating an Internet Presence

E-mail communication and marketing.Mastering e-mail software to be your tool

World Wide Web learn advantages of web-marketing plan.Use web to publish valuable information.Search engines, blogs, etc.

Ancillary technology PDAs, digital camera, virtual tour,personal technology plan of action

5. National Association of REALTORS CIPS 6.

Taught online

Teaches to all levels

6 Month Enrollment (an extra 2 months today)

No Annual Fee

Lifetime Access to e-PROCommunity

12 CE Credits Through CAR

CE.eProNAR.com

7. INTERNET AND YOU

Internet Savvy?

Have a website?

An e-mail powerhouse?

Have a websiteplanfor your website?

Have a blog?

8.

For many industries and businesses,

Technology and the Internet created aParadigm Shift

AFundamentalChange of the Rules

9.

Paradigm Shift

When aParadigm Shifts , everyone goes back to Zero.

Your past success guarantees nothing when aParadigm Shifts

10.

Its the little things that make a difference

Differentiate yourself from your competition

Integrating technology into what you are already doing

Develop aDomain Name Marketing System

Contacts Create Contracts

Themes 11.

Vision

• Long Range (Strategic Plan)

Business Plan

• Technology Plan

• Marketing Plan

• Web Site Plan

Create a Plan 12.

Identify your Audience(s)

Content of value to your audience(specific)

Web site publishing Tool

Drive Traffic

Web Site Plan 13.

Customer Service

Ease ofUse

Up Time

Web Host Check Lists 14. YOUR IRRESISTABLE WEB OFFER

How do you keep someone atyoursite?

• Whats the thing of value that engages them?

• Special reports?Ho, hum.

• Interactive content AgentHome

• What piece of info, or document, or item is extremely valuable to your visitor?Incentive?

• Target market?

• Offer a ListingBook account to everyone

• http:// www.mycorona.listingbook.com /(Member Benefit of your local MLS and your local Association)

15. NINE INTERNET PLANNING PRIORITIES

Get your own domain name

Get a full-featured e-mail account

Create a permanent e-mail address

Pick the best broadband option in your area

Learn and use more of the functionality of your e-mail software

16. PLANNING PRIORITIES contd

Build your e-mail address book

Create your web site strategy and web marketing plan

Examine web options and budget for them.

Make your web site decision and make sure you measure results.

(from Saul Klein, of Internet Crusade, creators of e-PRO certification of NAR Saul is one of the top 25 most influential people in real estate and the CEO of Internet Crusade and Point2Agent)

17. Marketing Plan 18. Marketing

Conventional side

Internet side

Tie them together

19. Domain NameMarketing System Put Your Name in Front of People 20. Personal Branding 21. Real Estate is aMe Too Business

Place in MLS

Lock Box

Sign

Classified Ads

Open House

22.

Enhance Technology Proficiency

• E-mail Efficiency

• Web Efficiency

Become e-PRO Certified - Differentiation

Become part of the e-PRO Support and Referral Network

Benefits of 23. CONSUMERS:

Will have confidence you take the connected consumer seriously.

Will have confidence you will meet their online needs.

Will appreciate your interest and ability in using the Internet.

Will have ability to link to a special web page explaining whate-PROCertification means to them, the online clients.

Will have confidence you take the connected consumer seriously.

Will have confidence you will meet their online needs.

Will appreciate your interest and ability in using the Internet.

Will have ability to link to a special web page explaining whate-PROCertification means to them, the online clients.Personal page

24. Module 1

Domain Hosting

E-mail Hosting

Web Site Hosting

Internet Hosting Understanding the Miracle of the Internet 25. Domains: Internet Addresses

Top Level Domain

.com

Second Level Domain

You.comkoziel.com

Third Level Domain

SOLD.Koziel.com

UnderContract.Koziel.com

26. Domain Name Marketing System

Second Level Domain

• Web Addresswww.koziel.com

• E-mail Address[email_address]

Third Level Domains

• Deep Linkingwww.ForSale.koziel.com

• Links to other web serviceswww.ListingBook.Koziel.com www.Lowes.koziel.com

Multiple e-Mail Addresses

• Ad Tracking

• E-mail Management

27. For Sale Old Town Realty (555) 444-4545 For More info: http://455 NobeSt.Koziel.com 28. For Sale Old Town Realty (555) 444-4545 http://UnderContract.Koziel.com http://SOLD.Koziel.com 29. Lowes.Koziel.com 30. Its the little things that make a difference

Use Upper and

Lower Case

31. Its the little things thar make a difference

Use Upper And Lower Cases

firstnamelastname.com

FirstNameLastName.com

jimshead.com

JimShead.com

generhoads.com

GeneRhoads.com

32. XXX - Rated

whorepresents.com

WhoRepresents.com

expertsexchange.com

ExpertsExchange.com

33.

E-mail Communication and Marketing

Become an e-mail Powerhouse

Client Side Server Side Module 2 34.

Software on Your Computer

Client Side

Change your return address

Keep your Inbox Below 20 Messages

• Create Folders

• Create Rules

Automate your Signature (Does not have to be a signature)

35. Thank You Signature

Dear Mary,

Congratulation for taking the first step in becoming an ePRO real estate professional.I have found this designation to be a great asset.Please remember to sign up for your free website.You will get three month to test drive thefull-featured Point2 Standard site with no obligation to purchase or even supply a credit card and then a fee of only $9.95 if you continue to use the site.

Sign up today at http://sharonkoziel.internetcrusade.com/

Sharon Koziel, CRS,e-PRO

REALTOR, Certified WINForms & e-PRO Trainer

800-394-3444 / 951-751-6011

www.EducationPlus.biz

36. Signature Should Include:

Name

Title

E-mail Address

MailTo:You@You.com

Web Site Address: URL

• http://Association.com

Auto Responder

MailTo:CodeOfEthics@Association.com

Phone/Fax Number

37.

E-Mail Forwarding

[email_address] goes[email_address]

E-Mail Hosting

Server SideE-mail Services 38. Permanent E-mail Address #1Web Presence http://YourName.com #2E - mail Presence [email_address] Internet Marketing Presence 39. E-mail Forwarding E-mail Host AOL [email_address] AOL New Temporary E-mail Address[email_address] 40.

Unlimited E-mail Addressing:

[email_address]

[email_address]

Email Plus Can be purchased at:

http://sharonkoziel.internetcrusade.com/

41.

Real Estate Book

Homes and Land

Harmon Homes

Unlimited [email_address] [email_address] 42. 43. http://sharonkoziel.certifiedeprotrainer.com 44.

WWW Marketing, Publishing, Service and Support

1. Identify your Audience(s) 2. Content of value to your audience (specific) 3. Web site publishing Tool 4. Drive Traffic (Blogs, Networks) Module 3 Web Site Plan 45.

Community Expert

• RealTownBlogs.InternetCrusade.com

Publish Information for Club, Church, Little League, etc

Blogs for Fun and Profit 46. BLOGS = Weblogs

Frequent personal comments in an online diary/journal

Sharing ideas and learning from other professionals

www.Activerain.comhas more than 70,000 members Realtors, mortgage people, appraisers

A source of referrals and advice from other Realtors

47.

Web site publishing Tool

http://Point2Agent.InternetCrusade.com 48. Social networking

Mirrors the circle of people you know

Sharing content online, e.g., photos, videos, music

For Realtors,www.Realtown.comgets 100 new members a day and has over 4000 members currently

www.LinkedIn.comis for individuals with similar professional interests, e.g., insurance, real estate, mortgage banking, inspectors, etc.

49. Social Networking

By 2010 GenY will outnumber

BABY BOOMERS

96% of them have joined a social media

1 out of 8 couples married in the U.S. last year met via social media

50.

To Reach 50 Million Users

Radio = 38 Years

TV= 13 Years

Internet = 4 Years

IPOD= 3 Years

FACEBOOK added 100 Million users in less than 9 Months!

If FACEBOOK were a country it

would be the worlds 4 thlargest

Fastest segment on FACEBOOK

55-65 Year Old Females

51. SOCIAL NETWORKING orWeb 2.0Check these out:

Zolve.com Zolve.com allows agents to network, blog, assign ratings, create and accept digital contracts for r.e. transaction services

More: ActiveRain,BeatYouThere, Listolia, RealtorClix, Trulia Voices, Zillows Home Q&A., FaceBook

And for the consumer:www.ChoiceA.com , a free alternative to the MLS.

52.

Putting the Internet and Technology to Work for You

Plan of Action

Virtual Community

Module 4 53. 54. e-PRO MEMBER BENEFITS

Large referral base

You stand out from your competition

You stay connected with the internet consumer

Youll be connected to a huge base of real estate professionals who help with problems, questions, opinions

Youll enhance your proficiency in technology

Youll avoid overspending on technology

55. TOP REASONS TO SIGN UP

You have 6 months to complete it + 2 months extra today.

Done at your convenience a.m. or p.m.

Time to complete = 26-35 hours

No annual dues

$25 discount off todays registration

Its an elective for other NAR Designations (ABR, CRS,etc)

In your marketing it makes you different than the rest.

The agent next to you does or doesnt have it.If they do, you need it; if they dont, differentiate yourself.

CA will give you 12 hours of CE Credit

56. How Do you Begin? 57.

Visit:http:// sharonkoziel.certifiedeprotrainer.com /

TRAINER CODE3947

Register for $359

Get Special Pricing today

Cash/Checks/Credit

58. 59. is a Differentiator 60. FREE website

In appreciation for you attending this workshop, the NAR and Internet Crusade would like you to have a Free website for 3 months. Continue @$9.95 p/mo.

Go to:http://SharonKoziel.InternetCrusade.com

• Click on SECOND button =Website

• Its a standard, full-featured website powered by Point2Agent.com, easy to use and customize, and free hosting.

• Free web page for every listing, multiple pictures

• Free uploading of virtual tours

61. Sign Up Today You Cant Afford Not To 62. Questions???? www.EducationPlus.com