duke greenhill partners - women rule - how greenhill+partners wins women for brands

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G R E E N H I L L + P A R T N E R S, LLC

Women rule the commercial

world…

ARE YOU REACHING HER?ARE YOU REACHING HER?

WOMEN CONTROL BRAND POWER

86% of women are now using popular social media to find information about brands.

85% of Brand Purchases are Made BY WOMEN

72% of them log in at least once a day.

And 70% say a positive online brand experience makes them “more likely to choose that brand over another.”

The Digital Woman

And compared to men…

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So guess how much the digital woman is worth to a brand…?

In 2008 In 2009 In 2010

$60 Billion$72 Billion$87 Billion

So do you know what women want?

W E D O.

Women want brands to…

Address her CONCERNS and OBJECTIONS

Use TESTIMONIALS to win her

Sell her with STORIES, not facts.

Woman want brands to do so by providing…

Communication

Connection

Community

Convenience

At GREENHILL+PARTNERS, we reach HER through…

QUALITYWomen are bombarded by messages. We only approach targeted women with quality messages

EMOTIONWe connect with content that relates specifically to HER. That way, she’s encouraged to share with her friends.

USEFUL & RECIPROCALOur branded content is not merely a message, but a useful product in and of itself. It is interactive and reciprocal so that we can listen to HER and so that SHE can be heard.

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G R E E N H I L L G R E E N H I L L + P A R T N E R S+ P A R T N E R S

Home of the big I.D.E.AHome of the big I.D.E.AIIntegrated ntegrated DDigital igital EExperience xperience AAdvertisingdvertising

www.TheFutureOfBranding.com

Greenhill_Partners@me.com

ARE YOU REACHING HER?ARE YOU REACHING HER?