duke greenhill partners - women rule - how greenhill+partners wins women for brands
DESCRIPTION
The first independent advertising agency to offer creative and management services for unified brand campaigns across all platforms. We specialize in creating and maintaining relationships between brands and affluent consumers -- both established and emerging. We are the future of branding in the post-digital age. Our trademarked "Mutual Value Branding" and "Integrated Digital Experience Advertising (IDEA)" ensures that everyone involved benefits, and not a single dollar is spent that is not accounted for. Complete transparency. Big ideas. No bureaucracy.TRANSCRIPT
QuickTime™ and a decompressor
are needed to see this picture.
G R E E N H I L L + P A R T N E R S, LLC
Women rule the commercial
world…
ARE YOU REACHING HER?ARE YOU REACHING HER?
WOMEN CONTROL BRAND POWER
86% of women are now using popular social media to find information about brands.
85% of Brand Purchases are Made BY WOMEN
72% of them log in at least once a day.
And 70% say a positive online brand experience makes them “more likely to choose that brand over another.”
The Digital Woman
And compared to men…
QuickTime™ and a decompressor
are needed to see this picture.
So guess how much the digital woman is worth to a brand…?
In 2008 In 2009 In 2010
$60 Billion$72 Billion$87 Billion
So do you know what women want?
W E D O.
Women want brands to…
Address her CONCERNS and OBJECTIONS
Use TESTIMONIALS to win her
Sell her with STORIES, not facts.
Woman want brands to do so by providing…
Communication
Connection
Community
Convenience
At GREENHILL+PARTNERS, we reach HER through…
QUALITYWomen are bombarded by messages. We only approach targeted women with quality messages
EMOTIONWe connect with content that relates specifically to HER. That way, she’s encouraged to share with her friends.
USEFUL & RECIPROCALOur branded content is not merely a message, but a useful product in and of itself. It is interactive and reciprocal so that we can listen to HER and so that SHE can be heard.
QuickTime™ and a decompressor
are needed to see this picture.
G R E E N H I L L G R E E N H I L L + P A R T N E R S+ P A R T N E R S
Home of the big I.D.E.AHome of the big I.D.E.AIIntegrated ntegrated DDigital igital EExperience xperience AAdvertisingdvertising
www.TheFutureOfBranding.com
ARE YOU REACHING HER?ARE YOU REACHING HER?