drive more traffic to your blog
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KLCK Bloggers Network
October 11 2010
Pembroke Hotel, Kilkenny
How to Grow Traffic to Your BlogHow to Grow Traffic to Your Blog
Why Blog?Why Blog?
Shows commitment
Shows passion
Positions you as an expert in your field
Determine Your NicheDetermine Your Niche
Position yourself as a niche expertIs it clear what your blog is about?Is it your passion?Helps you stay focused and on
track
Determine Your AudienceDetermine Your Audience
Craft your posts based on your audience’s needs
Write with your audience in mindWhat valuable content can you provide
them with?This will help you stay focused
Create Compelling ContentCreate Compelling Content
Brevity and Regularity
Google loves updated content
Post frequently but quality wins over quantity
Start with a Great HeadlineStart with a Great Headline“On average, 5 times as many people read the
headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90% of your money.” - David Ogilvy, founder of the Ogilvy & Mather advertising agency
Google: “Recent research suggests that users decide to stay or leave your site in 8 seconds or less — in that short amount of time, headlines are the one piece of copy that users will actually read.”
Source: Denise Fay: How to Write Killer Headlines – denisefay.com
Top Tips for HeadlinesTop Tips for HeadlinesShort and simpleDraw in the reader with your
headlineAsk a question10 ways, or 7 easy stepsHow to headline
Ask YourselfAsk Yourself1. Does your headline touch a nerve?2. Does it make a unique claim or statement?3. Does it provoke curiosity?4. Is it credible?5. Is it specific?6. Does it have a news element?7. Does it offer a compelling benefit for
reading?
Source: Clayton Makepeace teleconference, 12/20/06. (Courtesy of The Blog Squad)
A Note on SEOA Note on SEO
Use your SEO terms in your first line, and throughout blog post
Rule of thumb – 2 - 4% Anything more is keyword-stuffingRespond or guest post often
Create Interest with ImagesVisually interesting and relevantAttracts the eye, draws you inRoyalty free images- iStock, FlickrScreen capturesVideoVery Important: Include the credit and
link back to the photographer's page on Flickr, etc.
Drive Traffic: Build LinksDrive Traffic: Build Links
Links are web currencyGoogle considers each
link to your site a vote for the site
butWhere those links
come from is important
Creating LinksCreating LinksComment and post your url on
other relevant blog postsGuest post on other peoples
blogs or sitesAdd a hyper-link to your bio to
help increase links
Build Traffic with CommentsBuild Traffic with Comments
1. Readers leave comments on your blog
2. You leave comments on other sites
Leveraging CommentsWhat percentage of visitors leave a
comment on your blog?You want them to returnSo..Leave a reply, push the conversation,
answer a query, thanks and acknowledge
My Top TipMy Top Tip
Email directlyand/or
comment on the blog of
those that leave comments for you
Connect and EngageMake it personal - avoid automated softwareExclusive Free Offer - e.g. e-bookNo Signup Required Your Social Media Channels –include links to
your Twitter, Facebook and LinkedIn accounts. Their Social Media Channels - if they include a
link to their Twitter account, follow them AND add them to a List you’ve created. Most people feel flattered when added to lists and tend to follow back.
Source: Ivan Walsh via Bloggertone 11-10-10
Extend the ConversationIf the person writes a particularly
interesting responseCreate a new post and use their material
as the starting point Include the comments and use these are
the framework for the post. Or ask the person to guest post for you to
extend the conversation
Other CommentsAdd value – if you can’t add any value to
the post don’t post linksPush the conversationAs I leave comments on other peoples'
blogs I am building relationships Try to post comments on blogs that have
influence
Drive Traffic: Host a WebinarDrive Traffic: Host a Webinar
Demonstrate an aspect of your expertise.
Remind your audience they can continue getting the same great content by subscribing to and reading your blog
Run a ContestRun a ContestSocial Media Examiner offers this idea:Run a contest based on the content of your
blogHave an “answer hunt” where the answers
to win the prize are found within the blog posts
That will get people reading while attempting to win a prize
Then use Twitter to post questions and the winner(s)
Grow Your Online Community
Tips for Building CommunityTips for Building Community
Share knowledgeEngageIt’s not about broadcasting yourself,
it's about conversationDevelop a strategy to have them
WANT to become part of the community
Guest Blog PostsGuest Blog PostsInviting other bloggers to guest
post on your blog Offering to guest post on
complementary blogsMyBlogGuest
(myblogguest.com)
Benefits of Guest Blogging
Reach new audience Build your brand Network Build links to your site Get free exclusive content Get new fresh perspective
Promote Your Blog
How to Promote Your BlogHow to Promote Your BlogBlog directoriesWrite and post a media releaseSend an email announcement to your
mailing lists Create a video to promote Your blogRelease videos through YouTubePublish a blog post from your own website
with the video on itGoogle loves combination of video AND
WordPress
Share the LoveShare the Love
1. Make it easy for readers to share your posts
2. Share the love – return the favour
Promoting your Blog on TwitterPromoting your Blog on Twitter
Write a strong bioAdd a link to your blogPromote your posts to TwitterDon’t be a spammer!Engage with your Twitter communityUse a Twitter management tool such as
HootSuite, Tweetdeck to monitor conversations by setting up searches for particular keywords
Maximising LinkedINMaximising LinkedINCreate a groupJoin existing
groups Provide helpful
answers to questions
Also Yahoo Answers
LinkedIN Answers LinkedIN Answers Sign into your
LinkedIn account. Use search bar, select
Answers from the dropdown and enter your keyword.
Why not try answering some?
Use the Advanced Search option to find keywords specifically in questions only, and check the option to look for only open questions.
In Conclusion….
3 Keys to Success3 Keys to Success
1. Keep Blogging 2. Keep Promoting3. Keep Engaging
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