how-to: drive traffic to your website or blog - the pinterest way
Post on 21-Oct-2014
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DESCRIPTION
Presentation given during a workshop to generate blog traffic using Pinterest. There are many reasons why you’d would want to increase the traffic to your website or blog. It could be for monetary reasons, to gain more public exposure or to show off your skills. But how can you actually get more visitors to your site? Join us to learn how to drive traffic to your blog with simple tips that will help both beginner and advanced bloggers.TRANSCRIPT
HOW-TO:Attract Trafficto Your Blog
A Simple 2-Step Process
+Chris Mohritz | [email protected] | #IdeaToOperations
OUR DESTINATION
● Introduce structure & mindset● Simplify & strategize● Where to find more resources
ENDLESS OPTIONS
● SEO (give Google what they want)● SEM (quality score & budget)● Outbound guest post (find an influencer,
make them a hero to their audience)● Inbound guest bloggers (industry experts)● Press (do or write something newsworthy)● Content syndication● Forums (be helpful)● Social media ● Offline ads, postal mailings, etc.
TODAY’S FOCUS
● Non-paid traffic● Quick access traffic● Niche-specific traffic
Why? http://www.pinterest.com/pin/15199717464373945/
THE MINDSETFind What Works, Do More Of It
EVERYTHING IS AN EXPERIMENT
● We are in the “Attention Economy”● Must rise above the noise (not add to it)● There are no shortcuts, but...● There are dead ends● Think quality over quantity● If you want traffic, be traffic-worthy● Want a lot of traffic? do something epic!
THE STRUCTUREGet Their Attention, Turn Them Into A Fan
STEP #1
Blog
Forums
Etc.
Primary Content
Teasers (Only)
(Your Domain)
Wild WestAttract attentionCuriosity buildingTest conceptsBe helpful
Home BaseCreate a fan
Goodwill buildingSpread ideas
Be remarkable
STEP #2
PermanentTemporary
THE WILD WESTStep #1: Create Curiosity
ATTRACT ATTENTION
● This is your “experiments” zone● Interact with your audience● Be a resource● Only send 1 in 5 posts to blog● Market your marketing ● Be responsive (surprise them)
GET THE CLICK
http://blog.newswhip.com/index.php/2013/09/the-clickbait-headline-generator
Blog
Forums
Etc.
(Your Domain)
WHEN IN DOUBT (WILD WEST)
PINTEREST TIPS
● Pin images from your blog● Source = Blog post URL● Description = Be helpful & ask a question● Don’t forget the videos● Doesn’t have to be pretty● Use screenshots (& Google Docs)● Food, fashion, fitness, family (sep. boards)● Sunsets & sunrises also do well● Express concepts visually (versus text)
HOW (WILD WEST)
http://www.youtube.com/results?search_query=how+to+pinterest&oq=how+to+pinterest
http://www.pinterest.com/search/pins/?q=pinterest%20tips
YOUR HOME BASEStep #2: Create Remarkable Content
TURN THEM INTO A FAN
● This is your “thought leadership” zone● Publish content worthy of remarking
CONTENT RULES
● Its all about them● No coercion● Let it roll (word-of-mouth)● Be where they are● Include triggers that encourage sharing● Point the world to our (virtual) doorstep
Create valuable content that people want to share, and make it easy for them to do so
via: http://www.davidmeermanscott.com/books/world-wide-rave/
WHEN IN DOUBT (HOME BASE)
Be Consistent (timing)
EXAMPLES
TasteExplosion.cohttp://www.tasteexplosion.cohttp://www.pinterest.com/VanessaLGlady/food-and-drink
EnjoyingTempe.comhttp://enjoyingtempe.com/adminhttp://www.pinterest.com/charlieallred/mommy-fun
AVOID THE BOUNCE
http://blog.kissmetrics.com/2-percent-bounce-rate/
Blog
Forums
Etc.
(Your Domain)
HOW (HOME BASE)
http://www.copyblogger.com/content-marketing/
RECAP
● Own your content● Spread ideas, don't collect emails (but
offer a voluntary optin)● Grow your goodwill bank account● Be traffic-worthy● Get the click, avoid the bounce
10x.to/[email protected]