dml 13 remy bleijendaal - tns nipo - consumentengedrag op smartphone

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Backgrounds

20th of April - 20th of May 2012.

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Android (High End) n=432Android (Low End) n=338BlackBerry n=99iPhone n=243

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Quiz: How much time spent on apps and mobile websites per day?

a. Less than 15 minutesb. Between 15 and 30 minutes

c. Over 30 minutes

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Applications and online websites account for an average of

42minutes

of market face time per day for

smartphone users

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Pre-purchase period (# months before)

Total fixed internet usage before and after smartphone purchase

Moment of 1st smartphone purchase

Post-purchase period(# months after)

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Pre-purchase period (# months before)

Total fixed internet usage before and after smartphone purchase

Moment of 1st smartphone purchase

Post-purchase period(# months after)

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Fixed internet usage before and after purchase

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Source: TNS Nipo Clicks | Period of analysis: 20 th April 2011 – 20th May 2012Base varies per period: first smartphone buyers (Ø n=288)

Average # of minutes per user over 6 months period

Base: smartphone owners

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Internet usage during the day

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Internet usage during the day

15

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Internet usage during the day

16

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Share in time spend on Digital Life activities

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Quiz:App vs. web

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a. 55% appsb. 75% appsc. 95% apps

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Mobile is app...

95%

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Mobile is web...

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Remy BleijendaalDigital Consultant TNS NIPOremy.bleijendaal@tns-nipo.com+31 6- 3957 0669

@remybleijendaal