disruptive innovation & leadership in media

DISRUPTIVE INNOVATION & COLLABORATIVE LEADERSHIP

JAN 2011NICK JANKEL

WWW.WECREATE.CC

LEADERSHIP COLLABORATION

COLLECTIVE PROSPERITY(AND PEACE)

INNOVATION

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THING YOU ARE PROUD OF HAVING COLLABORATED ON (AND WHAT IT TAUGHT YOU)

MOST DEVELOPED INNOVATION SKILLS

WORDS YOUR COLLEAGUES MIGHT USE TO DESCRIBE YOU AT YOUR BEST

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WHAT IS INNOVATION?

THICK WORD

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WHAT DOES IT MEAN TO YOU?

Main Entry: in·ventEtymology: invenire to come upon, findDate: 15th century

1 : to devise by thinking2 : to produce (as something useful) for the first time through the use of the imagination or of ingenious thinking and experiment

INVENT

Main Entry: mar·ket·ingDate: 15611 a : the process or technique of promoting, selling, and distributing a product or service

MARKET

THE PROFITABLE LEVERAGE OF IDEAS

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‘INEFFICIENT’GRASSROOTSEXHAUSTING

INHERENTLY RISKYDEEPLY AMBIGUOUS

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OFTEN FAILS

ORGANISATIONS (& PEOPLE)HAVE LONG MEMORIES

1989

2009

INCREMENTAL

DISRUPTIVEINNOVATION

WHY DID MONKS CONTINUE TO HAND-DRAW ILLUSTRATIONS ON

BOOKS PRINTED BY GUTTENBERG’S PRESS?

A REVOLUTION DOESN’T HAPPEN WHEN SOCIETY ADOPTS NEW

TOOLS. IT HAPPENS WHEN SOCIETY ADOPTS NEW BEHAVIOURS

CLAY SHIRKY

OLD BEHAVIOURS

DRIVEN BY OUTDATED

ASSUMPTIONS

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THE SMALLEST IDEA IS A RESILIENT VIRUS. IT CAN GROW

TO DEFINE OR DESTROY YOU.

INCEPTION

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SOMETHING HIT ME VERY HARD ONCE, THINKING ABOUT WHAT ONE LITTLE MAN COULD DO. THINK OF THE QUEEN MARY - THE WHOLE SHIP GOES BY AND

THEN COMES THE RUDDER. AND THERE'S A TINY THING AT THE EDGE OF THE RUDDER CALLED A TRIM

TAB.BUCKMINSTER FULLER

SMALL CHANGES CAN BE REVOLUTIONARY

LEADERSHIP EXISTS WHEN PEOPLE ARE NO LONGER VICTIMS OF CIRCUMSTANCES BUT PARTICIPATE IN

CREATING NEW CIRCUMSTANCES. ULTIMATELY, LEADERSHIP IS ABOUT CREATING NEW REALITIES.

PETER SENGETHE FIFTH DISCIPLINE

YOU NEED TO BE AN EXPERT / PROFESSIONAL

YOU NEED TO HAVE PRIVILEGED / TECHNICAL

KNOWLEDGE

EXPERT KNOWLEDGE MUST BE PROTECTED BY

THE PROFESSIONS

BEING A PROFESSIONAL IS KEY TO SUCCESS AND

PROSPERITY

THE BRAIN IS TO BLAME FOR ALL OUR ISSUES

FREUD WAS NOT A

FREUDIAN

BUDDHA WAS NO BUDDHIST

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AFFO

RDABILITY

ACCESSIBILITY

IMPACT

PROFESSIO

NALISM

CULTURE CHANGE

THE DISRUPTIVE INNOVATION ANALYZER

INTENSIVE TRAINING

COACHING

ACCESSIBILITY

IMPACT

PROFESSIO

NALISM

CULTURE CHANGE

AFFO

RDABILITY

INTENSIVE

TRAININGWECREATE

ACCESSIBILITY

IMPACT

PROFESSIO

NALISM

CULTURE CHANGE

INTENSIVE TRAINING

COACHING

AFFO

RDABILITY

TEXT

ACCESSIBILITY

IMPACT

PROFESSIO

NALISM

CULTURE CHANGE

WECREATE

INTENSIVE TRAINING

COACHING

AFFO

RDABILITY

I MUST CREATE A SYSTEM OR BE ENSLAV'D BY ANOTHER MAN'S

WILLIAM BLAKE

BARRIERS TO DISRUPTIVE INNOVATION

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FLIGHT FROM AMBIGUITY

GROUP THINK

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DISTRUST OF INTUITION / NEED FOR NUMBERS

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LIFE [FULFILLMENT, PROFITS, IMPACT] SHRINK OR EXPAND IN DIRECT PROPORTION TO ONE'S

COURAGE.

ANAIS NIN

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RARELY ABOUT BEST IDEAS

ABOUT THE BEST CULTURES

CREATIVITY

CHARISMA

CONNECTIVITY

COMMITMENT

CREATIVITYIDEASCURIOSITYEXPLORATIONREFRAMINGSEEING BEYONDINTUITIONCHILDLIKE

LISTENING RESPONSIVEEMPATHICNURTURINGEMOTIONALLY SMART

CAN DOURGENTUNSTOPPABLECONFIDENTRELENTLESSOPTIMISTICSINGLE-MINDED

INSPIRINGLEADINGCHARMINGVISIONARYEMPOWERINGINTEGRATIVE

IF YOU WERE THE WORLD’S GREATEST

CREATIVE VISIONARY, WHAT WOULD YOU DO

TO TRANSCEND THE PROBLEM?

WHO IS FEELING MOST CHALLENGED BY THIS SITU / NEED AND WHAT CAN YOU

DO TO GET THEM BACK INTO CREATIVE

MAGIC?

IF YOU WERE THE ONLY ONE WHO

COULD DO ANYTHING TO SOLVE THIS SITU / NEED, WHAT WOULD

YOU DO?

HOW COULD YOU USE THIS IS SITU / NEED AS A UNIQUE OPPORTUNITY

TO TRANSFORM THE WAY YOUR TEAM AND

ORG WORKS FOREVER?

CREATIVITY

CHARISMA

CONNECTIVITY

COMMITMENT

WHY DO MONKEYS THAT POKE EACH OTHER IN THE

EYE SURVIVE LONGER?

CLOSEDINNOVATION

OPENINNOVATION

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HIERARCHIES

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COMMAND & CONTROL

RISK MINIMISATION

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REJECTION OF INNOVATORS /

MAVERICKS

WORKS IN A MECHANISTIC

WORLD OF STUPID, SELF-INTERESTED

‘COGS’

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BUT WE NOW LIVE IN A

NETWORKED, PARTICIPATORY

SOCIETY

ONE TWEET PER GLOBAL

CITIZEN / MONTH

EXPONENTIAL GROWTH IN NETWORK POWER

TRIBES

HIERARCHIES / BUREAUCRACIES

MARKETS

HETERARCHIES

THE COLLABORATIVE STAGE OF EVOLUTION

TRIBE HIERARCHY MARKET HETERARCHY

SOLIDARITY AUTHORITY COMPETITION CO-CREATION

TRIBEWELLBEING

VESTED INTEREST

SELF INTEREST COLLECTIVE GOOD

KINSHIP POLICIES CONTRACTS AGREEMENTS

SEGMENTS SILOS ATOMIZED SELF-ORGANIZED

THE AGE OF MASS COLLABORATION

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SCHEDULED

APPOINTMENT

SIT BACK

MESSAGES

ON DEMAND

WHENEVER, WHEREVER

PARTICIPATIVE

EXPERIENCES

WE ALLOW YOU TO PLAY WITH IT, PASS IT ON

CONTENT WE THINK YOU’D LIKE

CONTENT YOU CO-CREATE WITH US

WE CONTROL & COPYRIGHT IT

ON PLATFORMS WE OWN

ON PLATFORMS YOU OWN

HIERARCHY HETERARCHY

CO-CREATED MEDIA

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LAW OF REQUISITE VARIETY

ONE SIZE FITS ALL,

DETERMINED BY

AUTHORITY

HEGEMONY =

NETWORKS FORM

AROUND AFFINITIES AND SELF-

SOLVE PROBLEMS

MULTIPLICITY =

PRE-MEDIA

TALK FACE TO FACE

MASS MEDIA

CONSULT A PROFESSIONAL

LETTERS

PHONE IN; TV / RADIO

TALK FACE TO FACE

PHONE CALL

PROFESSIONAL MEDIA DICTATE

SOCIAL MEDIA

SOCIAL NETWORK PAGE

WIDGETS

PHOTO SHARING SITE

CHAT ROOMS

MESSAGE BOARDS

VIDEO SHARING SITE

COMMENTS ON BLOGS

COMMENTS ON WEBSITES

VIRAL EMAILS

WISH LISTS

RATINGS ON RETAIL SITES

REVIEWS ON RETAIL SITES

AUCTION WEBSITES

SOCIAL BOOKMARKING

CHAT ROOM

PRICE COMPARISON SITES

SOCIAL SHOPPING SITES

CONSULT A PROFESSIONAL

READERS LETTERS

PHONE IN; TV / RADIO

TALK TO SHOP WORKER

TALK FACE TO FACE

PHONE CALL

SMS

EMAIL

INSTANT MESSENGER

CITIZENS DICTATE

AUTHORITIESDICTATE

PERSONAL BLOG

LETTERS

PUBLISH / HOST

THE AGE OF MASS COMMUNICATION

NOT ENOUGH TIME, MONEY, INTELLIGENCE & ATTENTION

TO WORK ALONE

TODAY, TO ACHIEVE A GOAL OF ANY SERIOUS

AMBITION, WE NEED TO

COLLABORATE

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BACTERIA COLLABORATE BETTER THAN

HUMANS

BACTERIA CONVERSE IN A COMPLEX CHEMICAL LANGUAGE, IF THE THRONG IS SUFFICIENTLY LARGE AND LIKE-MINDED — IF THERE IS A QUORUM — THEY ACT. TINY BACTERIAL CELLS CAN BAND TOGETHER AND PERFORM THE WORK OF GIANTS. THEY CAN COMPOST AN ELEPHANT, FERTILIZE AN OAK FOREST OR LIGHT UP THE OCEANS IN THE EERIE TEAL GLOW OF BIOLUMINESCENCE.

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TAUGHT TO COMPETE

CULT OF INDIVIDUAL

REWARDED AS SELVES

CELEBRATIONOF

OWNERSHIP

MYTH OF SURVIVAL OF THE FITTEST

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ZERO SUM GAME

PATERNALISTIC HANGOVER

ORGANISATIONS WEDDED TO CURRENT SOLUTIONS

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HOBBES

LUPUS EST HOMO HOMINI, NON HOMO

MAN IS A WOLF TO MAN, NOT A MAN

PLAUTUS

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DOMINATION

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DISSIPATION

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DISINTEGRATION

WE HAVE LONG MEMORIES

TWITTER WAGER PROMPTS AIRLINE TO LAY ON AN EXTRA FLIGHT

MUSIC FESTIVALGOERS MADE A BET WITH KLM ON TWITTER TO ORGANISE A DIRECT FLIGHT FROM AMSTERDAM TO MIAMI ON 21 MARCH, 2011.

THE AIRLINE SAID THEY'D DO SO IF THEY RECEIVED 351 BOOKINGS.

IT TOOK JUST FIVE HOURS.

THE COLLABORATION SPECTRUM

CO-OPERATION COLLABORATION CO-CREATION

THIS PROJECT ISN’T EVEN ABOUT THE MONEY. IT’S ABOUT BUILDING SOMETHING BIGGER THAN PE.

THE POSSIBILITY OF SELLABAND IS FOR ALL ARTISTS AROUND THE GLOBE, JUST LIKE YOU, TO HAVE ACCESS TO DIRECT FUNDING FROM MUSIC

LOVERS. FREE FROM ANY CORPORATE INFLUENCE ON ART. THIS WE BELIEVE IS A VERY IMPORTANT

THING.

PUBLIC ENEMY

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AT A TIME WHEN THE AUTO, BANKING, AND NEWSPAPER INDUSTRIES, AMONG OTHERS, ARE FACING PROBLEMS TOO

COMPLEX FOR ANY ONE COMPANY TO SOLVE, HULU IS A MODEL OF WHAT'S POSSIBLE WHEN RIVALS WORK

TOGETHER AND EMBRACE DISRUPTIVE TECHNOLOGY. YOUTUBE, WITH 5.4 BILLION MONTHLY STREAMS, MAY STILL DOMINATE IN OVERALL TRAFFIC, BUT FOR AN EXPERIENCE

THAT COMES CLOSEST TO THAT OF WATCHING TV, HULU "HAS SET THE GOLD STANDARD.

FAST COMPANY, 2009

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LET GO OF OLD IDEAS & BUSINESS AS USUAL

INNOVATION IS NEVER A SOLO PURSUIT

YOUR BEHAVIOURS ARE INFLUENCED BY OTHERS IN YOUR NETWORK FAR MORE STRONGLY THAN YOU MIGHT

THINK, EVEN BY PEOPLE YOU’VE NEVER MET. OBESITY MAY BE

INFLUENCED BY YOUR PEERS MORE THAN BY YOUR PARENTS.

HARVARD MEDICAL SCHOOL, 2009

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INTELLIGENCE & CREATIVITY NEEDED ARE IN THE CROWD

ANTS AREN’T SMART. ANT COLONIES ARE.

STANFORD UNIVERSITY

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CHIMPS AND INFANTS BOTH INSTINCTIVELY HELP

ADULTS WITHOUT REWARD OR TRAINING.

FRANS DE WAAL & MICHAEL TOMASELLO

PEOPLE ARE MOTIVATED INTERNALLY

DIVERSE TEAMS, TRUSTED TO SELF-ORGANIZE

MANY DIFFERENT AND DIVERSE PEOPLE CREATE BETTER IDEAS THAN THE SAME

NUMBER OF WORLD-CLASS - BUT SIMILAR - INNOVATORS

IN THE LONG HISTORY OF HUMANKIND (AND ANIMAL KIND, TOO) THOSE WHO LEARNED TO COLLABORATE AND IMPROVISE MOST EFFECTIVELY HAVE PREVAILED.

CHARLES DARWIN

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ROUSSEAU

LUPUS EST HOMO HOMINI, NON HOMO QUOM QUALIS SIT NON NOVIT

MAN IS A WOLF TO MAN, NOT A MAN WHEN HE HAS NOT YET FOUND HIMSELF

PLAUTUS

TO FOSTER COLLABORATION, HAVE TO BE COLLABORATIVE

SIGNIFICANT INVESTMENT OF

ENERGY

WITH COLLABORATION IQ

WITHOUT COLLABORATION IQ

COLLABORATION IQ

RESILIENTPOSSIBILITYFOCUSED EMPATHICNETWORKEDOPEN

RESPONSIVE COACHABLE

10

0

10

0

10

0

10

0

10

0

10

0

10

0

COLLABORATION FACTORS

THE GIVE:

THE GET:

OBSTACLES TO COLLABORATION:

DESIRED OUTCOMES:

SUCCESS MEASURES:

GREATEST CHALLENGES / OPPORTUNITIES:

WHAT’S AT STAKE:

THE GIVE / GET

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COLLABORATION ARCHETYPES

UNIVERSAL UNDERLYING FORMS ACROSS CULTURES & NARRATIVE STRUCTURES

AND THEY HAVE SHADOWS

THE ORCHESTRATORVISIONARY, WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS

THE TEENAGERCHILDISH, PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)

CHARISMA

THE ARCHITECT:TRANSFORMATIVE, CATALYTIC, CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT

THE SABOTEURPESSIMISTIC, SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

CREATIVITY

THE OPPORTUNISTFLAKY, CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES

THE PEACEMAKERCALMING, EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS

CONNECTIVITY

THE CHAMPIONSTRONG, COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED

THE TERRORISTNEEDY, COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS

COMMITMENT

SMART / GOOD PEOPLE ARE EVERYWHERE

IMPACT = COLLECTIVE CREATIVITY

BEST LEVERAGE OF IDEAS WINS

COLLABORATION OPENS UP OPPORTUNITIES

CLOSED OPEN

SMART / GOOD PEOPLE WORK FOR US

IMPACT = OWNERSHIP

BEST IDEAS WIN

COMMAND / CONTROL IS SAFEST

INGENUITY & INNOVATION OF FREE ENTERPRISE

‘IN IT TOGETHER’ SPIRIT OF COLLECTIVISM

Collective spirit of socialism

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CREATIVE COLLECTIVISM

DRIVEN BY, AND DRIVING, SOCIAL TECHNOLOGIES

AND CAN BE THE MOST EXHILARATING,

EXPANDING & LIFE ENHANCING EXPERIENCE

POSSIBLE

EVERY COLLABORATION HELPS YOU GROW.BRIAN ENO

THE FUTURE BELONGS TO THOSE WHO COLLABORATE

TOGETHER EVERYTHING IS POSSIBLE

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