MARCH 2011NICK JANKEL

WWW.WECREATE.CC

SHAPING THE FUTURE TOGETHER

DISRUPTIVE INNOVATION THROUGH OPEN INNOVATION

TOOLS, TOOLKITS & TRAINING

TO CO-CREATE A RADICALLY BETTER WORLD

BOOSTING THE INNOVATION CAPABILITIES

OF THE MOST DISADVANTAGED

SO THEY CAN SOLVE THEIR OWN PROBLEMS TOGETHER

IN THE LONG HISTORY OF HUMANKIND (AND ANIMAL KIND, TOO) THOSE WHO LEARNED TO COLLABORATE AND IMPROVISE MOST EFFECTIVELY HAVE PREVAILED.

CHARLES DARWIN

THE OPEN INNOVATION SPECTRUM

CO-OPERATIONCOLLABORATION

CO-CREATIONCLOSED

POSSIBILITY

RISKCERTAINTY

CONVENTION

RULES / REWARDSCOLLABORATION IQ

EXPERTS PEERSCONTENTPROFIT

PLATFORMS

COMPETITIONWIN WIN WINS

COLLABORATIONSELF-RELIANCE

IQ

9

WHERE BOTH RISKS & REWARDS ARE

SHARED

THE IMPACTFUL LEVERAGE OF IDEAS

TOGETHER

INCREMENTAL

DISRUPTIVE

STATUS QUO IS MAINTAINED

BY OUTDATED

ASSUMPTIONS

THE SPACE

THE SYSTEM

THE SUBSTRATE

THE DISRUPTIVE INNOVATION TOOLKIT

18

The Problem

Conventional Mindset

Conventions & Assumptions

ConventionalExplanation

The Proposition

Disruptive Mindset

Disruptive Insights & Truths

Disruptive Opportunity

Disruption 1: The SpaceThe Problem

Conventional Mindset

Conventions & Assumptions

ConventionalExplanation

Disruptive Opportunity

Disruptive Insights & Truths

Disruptive Proposition

Disruptive Mindset

© 2011 wecreate

Brand: Apple

Computers are not designed for creativity

(and creative people won’y buy them).

Non-techies are not buying or using computers as much as they should.

Productivity is key reason for existence. This is the essence of

modern man.

The universe is a mechanism. We are cogs in that

machine.

The Problem

Disruptive Opportunity

Conventional Mindset

Conventions & Assumptions

ConventionalExplanation

Disruptive Insights & Truths

Disruptive Proposition

Disruptive Mindset

Brand: Apple

Computers are not designed for creativity

(and creative people wouldn’t buy them).

Non-techies are not buying or using computers as

much as they could.

Productivity is key reason for existence. This is the essence of

modern man.

The universe is a mechanism. We are cogs in that

machine.

The Problem

Disruptive Opportunity

Conventional Mindset

Conventions & Assumptions

ConventionalExplanation

Disruptive Insights & Truths

Disruptive Proposition

Disruptive Mindset

Computers can be a force for creative thinking & creative professionals.

Think different with a Mac.

We are here to express ourselves

not to produce stuff.

The universe is an evolving, creative network - so we are all creative.

A GREATER SHARE OF THE FUTURE...

Brand: Grameen & Danone

There are not sufficient resources for high-nutrient foods to be

available. The cost of such foods are

prohibitive for most.

Children in rural areas are not getting enough

nutrients. Industry can’t access them.

The Problem

Disruptive Opportunity

Conventional Mindset

Conventions & Assumptions

ConventionalExplanation

Disruptive Insights & Truths

Disruptive Proposition

Disruptive Mindset

Micro-breweries in local areas removing

need for refrigeration, providing local jobs

($17 / month) and new markets for Danone.

ShoktiDoi the power yoghurt (at 7 cents per unit).

A fusion of local value and

multinational intelligence can be

a win win win.

Only way to solve problem is to give food

aid. Industry must maintain its vertical

business model to create value (which

raises costs).

Poor have no value. We make money

through hierarchy and a zero sum game.

Leverage local produce (goats and

cows) and local sales channels (unemployed

women) with the technology and

quality standards of Danone.

www.wecreate.cc

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www.wecreate.cc

HIERARCHIES MAINTAIN THE STATUS QUO

FIX OUR MENTAL MODELS

ENSURE PEOPLE THINK

THE SAME

www.wecreate.cc

33

HIERARCHIES ARE BEING DISSOLVED

IN A

GLOBALISED PARTICIPATORY

AND ABOVE ALL NETWORKED SOCIETY

ONE SIZE FITS ALL,

DETERMINED BY THE

AUTHORITY

INNOVATIONIN HIERARCHIES =

COLLABORATIONS FORM AROUND

AFFINITIES

AND DISRUPT THE STATUS QUO WITH A WIN WIN

WIN

THE POTENTIAL FOR OPEN

INNOVATION =

IF YOU DOUBT WHAT

CO-CREATION CAN DO...

TOGETHER EVERYTHING IS POSSIBLE

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