digitization issues

Digitization Issues In Television BroadcastingIFRATH RAEESA K P

Digitization

• In a digital signal, the receptivity is much clearer and all the channels have the same reception quality. As both the signals are received at the same time, there are no issues with the synchronization of sound with video.

Channel distribution before digitization

• Broadcasters• Multi system operators (MSO)• Local cable operators (LCO)• Consumers

2010•Report recommending for complete digitisation

December , 2011• The parliament passed the bill to amend the Cable

Television Networks (Regulation) Act in December, 2011.

The Cable Television Networks (Regulation) Amendment Bill, 2011• All cable TV operators will have to transmit TV signals in

an encrypted format through a Digital Addressable System (D A S).

• Consumers will now be able to enjoy better picture and sound quality, enhanced services such as high definition and video on demand content.

• Viewers will be able to choose and pay for only those channels that they want rather than having to pick from packages with fixed prices.

•Subscription revenue will increase for the broadcaster and make them less dependent on advertising and drive higher value creation.

Digitization by 2014

Phases of Digitization4 phases1st phase• 4 major cities• Delhi, Kolkata, Mumbai & Chennai• End of 2012

2nd Phase

• 38 cities.• Bangalore, Hyderabad, Ahmadabad, Pune, Lucknow,

Patna, Bhopal, Agra, Varanasi, Chandigarh, Coimbatore, Mysore……• End of 2013

3rd Phase• All urban cities• 30th September 2014• Extended to December 31, 2015

4th phase• Rest of India• December 31st, 2014• By December 31st 2016